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Database ⇄ Marketing

Amazon DynamoDB to Bingads integration — real-time, two-way sync

Keep Amazon DynamoDB and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Amazon DynamoDB and Bingads

Give your team Bingads's contacts, campaigns, and engagement in Amazon DynamoDB: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Amazon DynamoDB, hard to get into campaigns without manual exports.

Stacksync mirrors Ad Groups, Ads, Keywords & Negative Keywords, Budgets & Bid Strategies from Bingads into Time to Live (TTL), Tables, Items, Global secondary indexes (GSIs) in Amazon DynamoDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Amazon DynamoDB, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Backfill or migrate records into DynamoDB from another database using BatchWriteItem, then keep the two stores in continuous sync.
  • 02 Mirror a high-write DynamoDB table into a relational database so teams can join NoSQL application data against relational tables for reporting.
  • 03 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.
  • 04 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.

Common sync patterns

Query Bingads like a database

Contacts, leads, audiences, and campaign metrics from Bingads live in Amazon DynamoDB as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in Amazon DynamoDB from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in Amazon DynamoDB beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Amazon DynamoDB and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon DynamoDB objects Bingads objects How this pairing syncs
DynamoDB Streams Ordered item-level change records (INSERT, MODIFY, REMOVE) with old/new image views and 24-hour retention; the native change-data-capture source Stacksync reads for near-real-time sync. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. DynamoDB Streams is specific to Amazon DynamoDB and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Global Tables Multi-region, active-active replicas of a table kept in sync by DynamoDB; each region is read and written locally with last-writer-wins conflict resolution. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Global Tables is specific to Amazon DynamoDB and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.
Time to Live (TTL) Per-item expiry timestamps; DynamoDB deletes expired items in the background and emits a Streams REMOVE record for each deletion. Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Time to Live (TTL) is specific to Amazon DynamoDB and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side.
Tables Top-level containers, each with a partition key and optional sort key; Stacksync syncs a table as a stream of items with full read and write via PutItem, UpdateItem, and DeleteItem. Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Tables is specific to Amazon DynamoDB and Accounts, Customers & Users to Bingads — each maps to any object or custom field on the other side.
Items Individual schemaless records (attributes up to 400 KB each); read with GetItem, Query, and Scan and written with PutItem or BatchWriteItem, so write is supported here. Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Items is specific to Amazon DynamoDB and Performance Reports to Bingads — each maps to any object or custom field on the other side.
Global secondary indexes (GSIs) Alternate key projections that let you Query by non-key attributes without a full table Scan; read-only views maintained automatically by DynamoDB. Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Global secondary indexes (GSIs) is specific to Amazon DynamoDB and Campaigns to Bingads — each maps to any object or custom field on the other side.

How changes propagate between Amazon DynamoDB and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon DynamoDB Bingads Sub-second propagation

DetectionChanges in Amazon DynamoDB are captured at the source via change data capture — no polling loop against its API. DynamoDB Streams emit ordered item-level change records (INSERT, MODIFY, REMOVE) with KEYS_ONLY, NEW_IMAGE, OLD_IMAGE, or NEW_AND_OLD_IMAGES views.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads Amazon DynamoDB Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Amazon DynamoDB as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Amazon DynamoDB: Throughput is metered in read/write capacity units (provisioned or on-demand): 1 WCU = one 1 KB write per second, 1 RCU = one strongly-consistent 4 KB read per second. Exceeding capacity or the ~3,000 RCU / 1,000 WCU per-partition ceiling returns ProvisionedThroughputExceededException with throttling.
  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Amazon DynamoDB ⇄ Bingads

Connect Amazon DynamoDB and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon DynamoDB–Bingads connection.

Real-time

Two-way sync

Changes in Amazon DynamoDB or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon DynamoDB or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon DynamoDB or Bingads record.

Observability

Monitoring

Track your Amazon DynamoDB ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon DynamoDB and Bingads.

How the Amazon DynamoDB and Bingads connectors work

Amazon DynamoDB

Integration surface
AWS SDK / low-level HTTPS JSON API at dynamodb.<region>.amazonaws.com (PutItem, GetItem, UpdateItem, DeleteItem, Query, Scan, BatchWriteItem, TransactWriteItems), plus PartiQL (ExecuteStatement) for SQL-style access and DynamoDB Streams for change capture.
Authentication
AWS Signature Version 4 (SigV4) signed requests using an IAM access key ID and secret key, or temporary STS credentials from an assumed IAM role; IAM policies scope access down to table and item level.
Change detection
DynamoDB Streams emit ordered item-level change records (INSERT, MODIFY, REMOVE) with KEYS_ONLY, NEW_IMAGE, OLD_IMAGE, or NEW_AND_OLD_IMAGES views and 24-hour retention, read via shard iterators (or Kinesis Data Streams for longer retention). No native HTTP webhooks.
Capabilities
read · write · CDC
Rate limits
Throughput is metered in read/write capacity units (provisioned or on-demand): 1 WCU = one 1 KB write per second, 1 RCU = one strongly-consistent 4 KB read per second. Exceeding capacity or the ~3,000 RCU / 1,000 WCU per-partition ceiling returns ProvisionedThroughputExceededException with throttling.

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect Amazon DynamoDB to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon DynamoDB and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon DynamoDB connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon DynamoDB and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon DynamoDB ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon DynamoDB Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon DynamoDB and Bingads integration FAQ

SECURITY

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As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 496 integrations available for Amazon DynamoDB and Bingads.

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