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Database ⇄ Marketing

Amazon DynamoDB to Demandbase integration — real-time, two-way sync

Keep Amazon DynamoDB and Demandbase in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon DynamoDB and Demandbase

Give your team Demandbase's contacts, campaigns, and engagement in Amazon DynamoDB: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.

Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Amazon DynamoDB, hard to get into campaigns without manual exports.

Stacksync mirrors People (Persons), Activities, Campaigns, Account & Person Lists (Audiences) from Demandbase into Global secondary indexes (GSIs), Local secondary indexes (LSIs), DynamoDB Streams, Global Tables in Amazon DynamoDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Amazon DynamoDB, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Use DynamoDB Streams as a change-data-capture source to push item INSERT, MODIFY, and REMOVE events into a CRM, search index, or operational database in near-real-time.
  • 02 Backfill or migrate records into DynamoDB from another database using BatchWriteItem, then keep the two stores in continuous sync.
  • 03 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
  • 04 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.

Common sync patterns

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

Query Demandbase like a database

Contacts, leads, audiences, and campaign metrics from Demandbase live in Amazon DynamoDB as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in Amazon DynamoDB from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.

What you can sync between Amazon DynamoDB and Demandbase

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon DynamoDB objects Demandbase objects How this pairing syncs
Tables Top-level containers, each with a partition key and optional sort key; Stacksync syncs a table as a stream of items with full read and write via PutItem, UpdateItem, and DeleteItem. Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Tables is specific to Amazon DynamoDB and Opportunities to Demandbase — each maps to any object or custom field on the other side.
Items Individual schemaless records (attributes up to 400 KB each); read with GetItem, Query, and Scan and written with PutItem or BatchWriteItem, so write is supported here. People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Items is specific to Amazon DynamoDB and People (Persons) to Demandbase — each maps to any object or custom field on the other side.
Global secondary indexes (GSIs) Alternate key projections that let you Query by non-key attributes without a full table Scan; read-only views maintained automatically by DynamoDB. Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Global secondary indexes (GSIs) is specific to Amazon DynamoDB and Activities to Demandbase — each maps to any object or custom field on the other side.
Local secondary indexes (LSIs) Extra sort keys within the same partition key, defined at table creation; queried like the base table for alternate access patterns. Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Local secondary indexes (LSIs) is specific to Amazon DynamoDB and Campaigns to Demandbase — each maps to any object or custom field on the other side.
DynamoDB Streams Ordered item-level change records (INSERT, MODIFY, REMOVE) with old/new image views and 24-hour retention; the native change-data-capture source Stacksync reads for near-real-time sync. Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. DynamoDB Streams is specific to Amazon DynamoDB and Account & Person Lists (Audiences) to Demandbase — each maps to any object or custom field on the other side.
Global Tables Multi-region, active-active replicas of a table kept in sync by DynamoDB; each region is read and written locally with last-writer-wins conflict resolution. Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Global Tables is specific to Amazon DynamoDB and Company Details (B2B enrichment) to Demandbase — each maps to any object or custom field on the other side.

How changes propagate between Amazon DynamoDB and Demandbase

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon DynamoDB Demandbase Sub-second propagation

DetectionChanges in Amazon DynamoDB are captured at the source via change data capture — no polling loop against its API. DynamoDB Streams emit ordered item-level change records (INSERT, MODIFY, REMOVE) with KEYS_ONLY, NEW_IMAGE, OLD_IMAGE, or NEW_AND_OLD_IMAGES views.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Demandbase Amazon DynamoDB Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to Amazon DynamoDB as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Amazon DynamoDB: Throughput is metered in read/write capacity units (provisioned or on-demand): 1 WCU = one 1 KB write per second, 1 RCU = one strongly-consistent 4 KB read per second. Exceeding capacity or the ~3,000 RCU / 1,000 WCU per-partition ceiling returns ProvisionedThroughputExceededException with throttling.
  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
What ships with Amazon DynamoDB ⇄ Demandbase

Connect Amazon DynamoDB and Demandbase for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon DynamoDB–Demandbase connection.

Real-time

Two-way sync

Changes in Amazon DynamoDB or Demandbase instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon DynamoDB or Demandbase data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon DynamoDB or Demandbase record.

Observability

Monitoring

Track your Amazon DynamoDB ⇄ Demandbase sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon DynamoDB and Demandbase.

How the Amazon DynamoDB and Demandbase connectors work

Amazon DynamoDB

Integration surface
AWS SDK / low-level HTTPS JSON API at dynamodb.<region>.amazonaws.com (PutItem, GetItem, UpdateItem, DeleteItem, Query, Scan, BatchWriteItem, TransactWriteItems), plus PartiQL (ExecuteStatement) for SQL-style access and DynamoDB Streams for change capture.
Authentication
AWS Signature Version 4 (SigV4) signed requests using an IAM access key ID and secret key, or temporary STS credentials from an assumed IAM role; IAM policies scope access down to table and item level.
Change detection
DynamoDB Streams emit ordered item-level change records (INSERT, MODIFY, REMOVE) with KEYS_ONLY, NEW_IMAGE, OLD_IMAGE, or NEW_AND_OLD_IMAGES views and 24-hour retention, read via shard iterators (or Kinesis Data Streams for longer retention). No native HTTP webhooks.
Capabilities
read · write · CDC
Rate limits
Throughput is metered in read/write capacity units (provisioned or on-demand): 1 WCU = one 1 KB write per second, 1 RCU = one strongly-consistent 4 KB read per second. Exceeding capacity or the ~3,000 RCU / 1,000 WCU per-partition ceiling returns ProvisionedThroughputExceededException with throttling.

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
How it works

How to connect Amazon DynamoDB to Demandbase — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon DynamoDB and Demandbase with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon DynamoDB connected
    Demandbase connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon DynamoDB and Demandbase objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon DynamoDB ⇄ Demandbase
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon DynamoDB Demandbase
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon DynamoDB and Demandbase integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 498 integrations available for Amazon DynamoDB and Demandbase.

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