Real-time
Two-way sync
Changes in Affinity or Azure Active Directory instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Security and identity
Affinity to Azure Active Directory integration — real-time, two-way sync
Keep Affinity and Azure Active Directory in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Affinity and Azure Active Directory
Keep the people Affinity and Azure Active Directory both track in agreement in real time: the internal users who own records in Affinity, and the customer login accounts in Azure Active Directory.
A CRM and an identity system usually describe different populations. Affinity tracks customers, contacts, and the deals in motion; Azure Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Affinity are the same employees Azure Active Directory provisions and disables, and when Azure Active Directory also runs the login accounts for your product, the customers in Affinity are the same users Azure Active Directory authenticates. Left unconnected, a departure in Azure Active Directory leaves stale ownership sitting in Affinity, and a signup in Azure Active Directory never reaches the account it belongs to.
Stacksync syncs Lists, List Entries, Persons, Organizations in Affinity with Users, Groups, Group memberships, Applications in Azure Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.
Common use cases
- 01 Sync notes and reminders into project or task systems used outside the deal team.
- 02 Mirror deal-flow lists into a warehouse or BI tool for pipeline and portfolio reporting.
- 03 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
- 04 Replicate Groups and their Members into a Postgres warehouse for access reviews and entitlement reporting.
Common sync patterns
Where Azure Active Directory runs customer login accounts: identity on the customer record
Signup, account status, multi-factor enrollment, and last-login from Azure Active Directory land on the matching contact or account in Affinity, so go-to-market teams see who has actually activated and who has gone dormant.
Group and entitlement membership as CRM fields
Membership of a directory group or an entitlement in Azure Active Directory maps to fields in Affinity, such as product tier, plan, or internal team, so segmentation reflects real access rather than a manual guess.
Where a closed deal should provision access: Affinity drives Azure Active Directory
A won or activated customer in Affinity can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.
What you can sync between Affinity and Azure Active Directory
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Affinity objects | Azure Active Directory objects | How this pairing syncs | |
|---|---|---|---|
| Organizations Company records matched to accounts in other systems by domain. | Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. | Organizations is specific to Affinity and Users to Azure Active Directory — each maps to any object or custom field on the other side. | |
| Opportunities Deal records tracked on lists and synced with pipeline reporting. | Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. | Opportunities is specific to Affinity and Groups to Azure Active Directory — each maps to any object or custom field on the other side. | |
| Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. | Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. | Field Values is specific to Affinity and Group memberships to Azure Active Directory — each maps to any object or custom field on the other side. | |
| Notes Meeting and call notes synced for record-keeping in other systems. | Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. | Notes is specific to Affinity and Applications to Azure Active Directory — each maps to any object or custom field on the other side. | |
| Interactions Automatically captured emails and meetings, read for activity reporting. | Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. | Interactions is specific to Affinity and Service principals to Azure Active Directory — each maps to any object or custom field on the other side. | |
| Reminders Follow-up tasks associated with people and organizations. | Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. | Reminders is specific to Affinity and Directory roles to Azure Active Directory — each maps to any object or custom field on the other side. |
How changes propagate between Affinity and Azure Active Directory
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Affinity Azure Active Directory Sub-second propagation
DetectionAffinity notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, supplemented by polling.
DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.
Azure Active Directory Affinity Sub-second propagation
DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.
DeliveryEach detected change is written to Affinity through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Affinity: Subject to the platform's published API rate limits.
- Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
What ships with Affinity ⇄ Azure Active Directory
Connect Affinity and Azure Active Directory for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Azure Active Directory connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Affinity or Azure Active Directory data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Affinity or Azure Active Directory record.
Observability
Monitoring
Track your Affinity ⇄ Azure Active Directory sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Affinity and Azure Active Directory.
How the Affinity and Azure Active Directory connectors work
Affinity
- Integration surface
- REST API
- Authentication
- API key
- Change detection
- Webhook subscriptions for record events, supplemented by polling
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's published API rate limits
Azure Active Directory
- Integration surface
- Microsoft Graph REST API (v1.0)
- Authentication
- OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
- Change detection
- Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
- Capabilities
- read · write · webhooks
- Rate limits
- Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header
How it works
How to connect Affinity to Azure Active Directory — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Affinity and Azure Active Directory with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Affinity
connected
Azure Active Directory
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Affinity and Azure Active Directory objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Affinity ⇄ Azure Active DirectoryCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Affinity Azure Active DirectoryCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Affinity and Azure Active Directory integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Affinity and Azure Active Directory: authenticate both systems, choose the objects to sync (such as Affinity's Organizations and Opportunities), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Change detection on Affinity: Webhook subscriptions for record events, supplemented by polling. On Azure Active Directory: Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
-
On the Affinity side: Lists, List Entries, Persons, Organizations, plus custom fields where Affinity exposes them. On the Azure Active Directory side: Users, Groups, Group memberships, Applications. Stacksync auto-detects both schemas and converts types between the two systems.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Affinity and Azure Active Directory: Where Azure Active Directory runs customer login accounts: identity on the customer record; Group and entitlement membership as CRM fields; Where a closed deal should provision access: Affinity drives Azure Active Directory. Signup, account status, multi-factor enrollment, and last-login from Azure Active Directory land on the matching contact or account in Affinity, so go-to-market teams see who has actually activated and who has gone dormant.
-
Affinity: REST API. Authentication: API key. Azure Active Directory: Microsoft Graph REST API (v1.0). Authentication: OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent. Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 510 integrations available for Affinity and Azure Active Directory.
Popular · 7 of 510
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Affinity ⇄ Okta -
Affinity ⇄ Onelogin -
Affinity ⇄ Auth0 -
Affinity ⇄ Jumpcloud -
Azure Active Directory ⇄ Seismic -
Azure Active Directory ⇄ Xactly -
Azure Active Directory ⇄ Gong
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