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CRM ⇄ Communications

Affinity to Amazon SES integration — real-time, two-way sync

Keep Affinity and Amazon SES in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Amazon SES

Keep Affinity and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Affinity holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Persons, Organizations, Opportunities, Field Values in Affinity with Verified Identities, Configuration Sets, Sending Events, Messages (SendEmail / SendBulkEmail) in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in Affinity. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Push enrichment data computed elsewhere into Affinity field values on list entries.
  • 02 Keep introductions and relationship data from Affinity aligned with outreach tools used by the team.
  • 03 Two-way sync Contacts and their topic subscription state between the SES contact list and a Postgres database or CRM so opt-outs propagate in both directions.
  • 04 Push warehouse or CRM audience segments into SES as Contacts using CreateContact or a bulk CreateImportJob (up to 1M contacts per job) to feed marketing sends.

Common sync patterns

Where Amazon SES sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Amazon SES update fields on the contact in Affinity, so lead status reflects what actually reached the person.

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Affinity appears in Amazon SES within seconds, so outreach starts without exporting a list or re-keying numbers.

What you can sync between Affinity and Amazon SES

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Amazon SES objects How this pairing syncs
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Email Templates Reusable subject/HTML/text templates with replacement variables; synced via CreateEmailTemplate, GetEmailTemplate, ListEmailTemplates, and UpdateEmailTemplate. Persons is specific to Affinity and Email Templates to Amazon SES — each maps to any object or custom field on the other side.
Organizations Company records matched to accounts in other systems by domain. Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Organizations is specific to Affinity and Suppression List to Amazon SES — each maps to any object or custom field on the other side.
Opportunities Deal records tracked on lists and synced with pipeline reporting. Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Opportunities is specific to Affinity and Verified Identities to Amazon SES — each maps to any object or custom field on the other side.
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Field Values is specific to Affinity and Configuration Sets to Amazon SES — each maps to any object or custom field on the other side.
Notes Meeting and call notes synced for record-keeping in other systems. Sending Events Per-message send, delivery, bounce, complaint, open, and click events; not on any API, read from a configuration-set event destination (SNS/EventBridge/Firehose). Notes is specific to Affinity and Sending Events to Amazon SES — each maps to any object or custom field on the other side.
Interactions Automatically captured emails and meetings, read for activity reporting. Messages (SendEmail / SendBulkEmail) Outbound email is produced via SendEmail and SendBulkEmail, accepting raw MIME or a template plus destination list. Send-only; there is no message store to read back. Interactions is specific to Affinity and Messages (SendEmail / SendBulkEmail) to Amazon SES — each maps to any object or custom field on the other side.

How changes propagate between Affinity and Amazon SES

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Affinity Amazon SES Sub-second propagation

DetectionAffinity notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, supplemented by polling.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Amazon SES Affinity Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is written to Affinity through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Affinity: Subject to the platform's published API rate limits.
  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
What ships with Affinity ⇄ Amazon SES

Connect Affinity and Amazon SES for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Amazon SES connection.

Real-time

Two-way sync

Changes in Affinity or Amazon SES instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Amazon SES data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Amazon SES record.

Observability

Monitoring

Track your Affinity ⇄ Amazon SES sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Amazon SES.

How the Affinity and Amazon SES connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region
How it works

How to connect Affinity to Amazon SES — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Amazon SES with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Amazon SES connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Amazon SES objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Amazon SES
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Amazon SES
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Affinity and Amazon SES integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 416 integrations available for Affinity and Amazon SES.

Popular · 6 of 416
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