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CRM ⇄ E-commerce

6sense to Magento integration — real-time data sync

Keep 6sense and Magento in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect 6sense and Magento

Keep the customers and orders that 6sense and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.

6sense is a read-only source: Stacksync reads its data in real time and delivers it into Magento, so Magento always reflects the current state of 6sense — without exports, scripts, or schedulers.

6sense holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Pull segment membership into a marketing automation platform to trigger campaigns when accounts enter a segment.
  • 02 Land account-level intent data in a warehouse to join with pipeline data for ABM reporting.
  • 03 Sync Orders, invoices, and shipments from Magento into Postgres or a warehouse for revenue, margin, and fulfillment-SLA reporting.
  • 04 Master Products, prices, and Category assignments in an ERP or PIM and write them into Magento's catalog by SKU.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where 6sense tracks products or line items and Magento holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in 6sense and a buyer in Magento is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Magento records orders: purchase history on the account

Orders and their status from Magento appear on the matching contact or account in 6sense, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between 6sense and Magento

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

6sense objects Magento objects How this pairing syncs
Buying Stage Scores Model-predicted stage per account, synced onto CRM records for prioritization. Configurable / variant products Parent configurable products link to simple product variants by attribute; synced so size/color SKUs and their prices stay aligned with source systems. Buying Stage Scores is specific to 6sense and Configurable / variant products to Magento — each maps to any object or custom field on the other side.
Intent Signals Keyword-level research activity used to flag in-market accounts. Categories Catalog tree and product-to-category assignments; written into Magento to control merchandising and read out for taxonomy reporting. Intent Signals is specific to 6sense and Categories to Magento — each maps to any object or custom field on the other side.
People / Contacts Persona and contact data surfaced for accounts, used to build outreach lists. Orders Sales orders with line items, totals, and status; typically read out of Magento into a warehouse or ERP for fulfillment and revenue reporting. People / Contacts is specific to 6sense and Orders to Magento — each maps to any object or custom field on the other side.
Reach Scores Model scores reflecting the level and recency of outreach to an account or contact, used to prioritize follow-up. Customers Customer accounts and address book; synced two-way with a CRM so order history and contact records stay consistent. Reach Scores is specific to 6sense and Customers to Magento — each maps to any object or custom field on the other side.
Accounts Company records enriched with firmographics and intent data, matched to CRM accounts. Inventory source items (MSI) Per-source stock quantities under Multi-Source Inventory; written from a WMS/ERP so storefront stock matches the warehouse. Accounts is specific to 6sense and Inventory source items (MSI) to Magento — each maps to any object or custom field on the other side.
Segments Dynamic account lists built from intent and fit criteria, read out to drive targeting. Invoices Invoice documents tied to orders; read out for finance and revenue recognition, or created via the sales API when billing downstream. Segments is specific to 6sense and Invoices to Magento — each maps to any object or custom field on the other side.

How changes propagate between 6sense and Magento

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

6sense Magento Interval-based propagation

DetectionStacksync polls 6sense for changes on an incremental schedule, reading only records changed since the previous pass. Polling.

DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.

Magento 6sense Sub-second propagation

DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).

Delivery6sense does not accept inbound record writes, so this direction carries requests rather than records: 6sense's output flows back as field updates on the originating Magento records.

Rate-limit considerations

  • 6sense: Subject to the platform's API rate limits, which vary by contracted API package.
  • Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
What ships with 6sense ⇄ Magento

Connect 6sense and Magento for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every 6sense–Magento connection.

Real-time

Real-time sync

Changes in 6sense or Magento instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever 6sense or Magento data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single 6sense or Magento record.

Observability

Monitoring

Track your 6sense ⇄ Magento sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between 6sense and Magento.

How the 6sense and Magento connectors work

6sense

Integration surface
REST API
Authentication
API key (token passed in request headers)
Change detection
Polling; scores and segment membership are typically refreshed on the platform's model update cadence
Capabilities
read
Rate limits
Subject to the platform's API rate limits, which vary by contracted API package

Magento

Integration surface
REST and GraphQL Web APIs (SOAP also available)
Authentication
Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
Change detection
Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
Capabilities
read · write · webhooks
Rate limits
No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
How it works

How to connect 6sense to Magento — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate 6sense and Magento with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    6sense connected
    Magento connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the 6sense and Magento objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · 6sense ⇄ Magento
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    6sense Magento
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

6sense and Magento integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 390 integrations available for 6sense and Magento.

Popular · 8 of 390
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