Real-time
Two-way sync
Changes in Rollworks or SQL Server instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ Database
Rollworks to SQL Server integration — real-time, two-way sync
Keep Rollworks and SQL Server in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Rollworks and SQL Server
Give your team Rollworks's contacts, campaigns, and engagement in SQL Server: query them with SQL, push audiences built from your own data back to Rollworks, and skip the marketing API.
Rollworks holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in SQL Server, hard to get into campaigns without manual exports.
Stacksync mirrors Reporting and Attribution, Target Account Lists, Account Tiers, Accounts (TAL Items) from Rollworks into Primary and Unique Keys, CDC Change Tables, Stored Procedures, Databases in SQL Server field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in SQL Server, from usage, orders, or account status, sync back into Rollworks to drive campaigns and ads, with Rollworks kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.
Common use cases
- 01 Feed a cloud warehouse from SQL Server continuously using native CDC instead of SSIS batch jobs
- 02 Consolidate branch or plant databases into a single operational SQL Server hub
- 03 Activate high-intent accounts by writing them into a Target Account List tier when a product or intent signal fires in an operational database.
- 04 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.
Common sync patterns
Engagement and results next to the customer
Opens, clicks, sends, RSVPs, or ad activity from Rollworks land in SQL Server beside the matching customer record, ready for reporting and revenue attribution.
React to marketing changes as row changes
A new lead, form fill, or list change in Rollworks arrives as a row change in SQL Server, so scoring, jobs, and notifications run in the tooling your team already uses.
Keep contact attributes consistent
Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.
What you can sync between Rollworks and SQL Server
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Rollworks objects | SQL Server objects | How this pairing syncs | |
|---|---|---|---|
| Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. | Primary and Unique Keys Match keys for idempotent upserts and conflict handling. | Account Tiers is specific to Rollworks and Primary and Unique Keys to SQL Server — each maps to any object or custom field on the other side. | |
| Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. | CDC Change Tables System-populated tables holding captured inserts, updates, and deletes for consumers. | Accounts (TAL Items) is specific to Rollworks and CDC Change Tables to SQL Server — each maps to any object or custom field on the other side. | |
| Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. | Stored Procedures T-SQL logic that can validate or post-process synced rows. | Audience Segments is specific to Rollworks and Stored Procedures to SQL Server — each maps to any object or custom field on the other side. | |
| Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. | Databases Instance-level databases that scope a sync's reads and writes. | Campaigns is specific to Rollworks and Databases to SQL Server — each maps to any object or custom field on the other side. | |
| Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. | Schemas Namespaces (dbo and custom) used to organize synced tables. | Ad Groups and Ads is specific to Rollworks and Schemas to SQL Server — each maps to any object or custom field on the other side. | |
| Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. | Tables The primary sync target; rows map to records in connected systems. | Reporting and Attribution is specific to Rollworks and Tables to SQL Server — each maps to any object or custom field on the other side. |
How changes propagate between Rollworks and SQL Server
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Rollworks SQL Server Interval-based propagation
DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.
DeliveryEach detected change is applied to SQL Server as a row-level write, with types converted between the two schemas.
SQL Server Rollworks Sub-second propagation
DetectionChanges in SQL Server are captured at the source via change data capture — no polling loop against its API. SQL Server Native Change Data Capture (CDC).
DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
- SQL Server: No API rate limits; throughput depends on instance resources, licensing tier, and connection limits.
What ships with Rollworks ⇄ SQL Server
Connect Rollworks and SQL Server for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–SQL Server connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Rollworks or SQL Server data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Rollworks or SQL Server record.
Observability
Monitoring
Track your Rollworks ⇄ SQL Server sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Rollworks and SQL Server.
How the Rollworks and SQL Server connectors work
Rollworks
- Integration surface
- REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
- Authentication
- OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
- Change detection
- Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
- Capabilities
- read · write
- Rate limits
- NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
SQL Server
- Integration surface
- SQL over the TDS wire protocol (Tabular Data Stream), via ODBC/JDBC/ADO.NET drivers
- Authentication
- Database credentials entered as a connection string or as parameters (host/user/password) in the Create New Sync page
- Change detection
- SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures
- Capabilities
- read · write · CDC
- Rate limits
- No API rate limits; throughput depends on instance resources, licensing tier, and connection limits
How it works
How to connect Rollworks to SQL Server — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Rollworks and SQL Server with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Rollworks
connected
SQL Server
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Rollworks and SQL Server objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Rollworks ⇄ SQL ServerCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Rollworks SQL ServerCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Rollworks and SQL Server integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Rollworks and SQL Server: authenticate both systems, choose the objects to sync (such as Rollworks's Account Tiers and Accounts (TAL Items)), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Yes — Stacksync ships production-grade connectors for both Rollworks and SQL Server. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
-
Change detection on Rollworks: Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published. On SQL Server: SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
-
On the SQL Server side: Primary and Unique Keys, CDC Change Tables, Stored Procedures, Databases, plus custom fields where SQL Server exposes them. On the Rollworks side: Reporting and Attribution, Target Account Lists, Account Tiers, Accounts (TAL Items). Stacksync auto-detects both schemas and converts types between the two systems.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Rollworks and SQL Server: Engagement and results next to the customer; React to marketing changes as row changes; Keep contact attributes consistent. Opens, clicks, sends, RSVPs, or ad activity from Rollworks land in SQL Server beside the matching customer record, ready for reporting and revenue attribution.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 403 integrations available for Rollworks and SQL Server.
Popular · 4 of 403
No integrations match .
