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Marketing ⇄ CRM

Rollworks to Shopify integration — real-time, two-way sync

Keep Rollworks and Shopify in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Rollworks and Shopify

Keep the people you sell to and the people you market to in one shared view: Shopify and Rollworks sync contacts, accounts, and engagement in real time, in both directions.

Shopify owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Orders, Customers, Abandoned Checkouts, Products in Shopify with Accounts (TAL Items), Audience Segments, Campaigns, Ad Groups and Ads in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — Shopify can own account and opportunity status while Rollworks owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Keep customer records aligned between Shopify and a CRM for segmentation and lifetime-value analysis.
  • 02 Write inventory levels from a WMS or ERP into Shopify locations to keep availability accurate.
  • 03 Push a Target Account List from a CRM or warehouse into RollWorks, keeping Accounts (domains) and their Account Tiers aligned as the source data changes.
  • 04 Sync CRM Audience Segments from a database of emails through the Audience API so lists are populated for advertising without manual CSV uploads.

Common sync patterns

New and updated people stay in step

When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.

Where Rollworks captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Rollworks post back to the contact or account in Shopify, so reps see interest before they reach out.

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

What you can sync between Rollworks and Shopify

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Rollworks objects Shopify objects How this pairing syncs
Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Orders Purchase transactions; pushed to ERPs for fulfillment and billing, and read into databases for reporting. Campaigns is specific to Rollworks and Orders to Shopify — each maps to any object or custom field on the other side.
Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Customers Buyer records; matched to CRM contacts for marketing and lifetime-value analysis. Ad Groups and Ads is specific to Rollworks and Customers to Shopify — each maps to any object or custom field on the other side.
Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Abandoned Checkouts Synced with incremental and full sync per the Stacksync docs. Reporting and Attribution is specific to Rollworks and Abandoned Checkouts to Shopify — each maps to any object or custom field on the other side.
Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. Products Catalog entries; often mastered in a PIM or ERP and written into Shopify. Target Account Lists is specific to Rollworks and Products to Shopify — each maps to any object or custom field on the other side.
Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. ProductMedias Synced with incremental and full sync per the Stacksync docs. Account Tiers is specific to Rollworks and ProductMedias to Shopify — each maps to any object or custom field on the other side.
Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. ProductVariants Synced with incremental and full sync per the Stacksync docs. Accounts (TAL Items) is specific to Rollworks and ProductVariants to Shopify — each maps to any object or custom field on the other side.

How changes propagate between Rollworks and Shopify

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Rollworks Shopify Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is written to Shopify through its API, with automatic retries and rate-limit backoff.

Shopify Rollworks Sub-second propagation

DetectionShopify notifies Stacksync of record changes through webhook events. Webhook topics per resource, with polling on updated_at as a fallback.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
  • Shopify: GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
What ships with Rollworks ⇄ Shopify

Connect Rollworks and Shopify for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–Shopify connection.

Real-time

Two-way sync

Changes in Rollworks or Shopify instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Rollworks or Shopify data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Rollworks or Shopify record.

Observability

Monitoring

Track your Rollworks ⇄ Shopify sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Rollworks and Shopify.

How the Rollworks and Shopify connectors work

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.

Shopify

Integration surface
GraphQL Admin API (primary) and REST Admin API (legacy)
Authentication
OAuth via a custom Shopify app: admin creates an app in the Shopify Dev Dashboard, enables required API scopes, sets the Stacksync redirect URL, then supplies shop name + Client ID and Client Secret to Stacksync
Change detection
Webhook topics per resource, with polling on updated_at as a fallback
Capabilities
read · write · webhooks
Rate limits
GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
Shopify setup guide
How it works

How to connect Rollworks to Shopify — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Rollworks and Shopify with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Rollworks connected
    Shopify connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Rollworks and Shopify objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Rollworks ⇄ Shopify
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Rollworks Shopify
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Rollworks and Shopify integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 396 integrations available for Rollworks and Shopify.

Popular · 6 of 396
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