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Database ⇄ Business productivity

Reltio to Twilio integration — real-time, two-way sync

Keep Reltio and Twilio in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Reltio and Twilio

Mirror Twilio's data into Reltio so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Twilio through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in Reltio.

Stacksync mirrors Addresses, Flows, Usage Records, Messages from Twilio into Reference Data (RDM), Entities, Relations, Crosswalks in Reltio and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Twilio, so the tool and the database never disagree.

Common use cases

  • 01 Trigger outbound messages by writing rows to a synced database table instead of calling the Twilio API directly from application code.
  • 02 Sync delivery and error statuses back into the system that initiated the send, so failed messages surface where the campaign lives.
  • 03 Feed Interactions (transactions, visits, events) into Reltio to enrich entity profiles, then read them back for 360-degree reporting.
  • 04 Mirror the Reltio Activity Log and change history into a database for audit, lineage, and governance reporting.

Common sync patterns

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Twilio with a query

Records from Twilio are ordinary rows in Reltio; join them, index them, and use them in application logic without touching the vendor API.

Automate Twilio from your codebase

Write to the synced tables in Reltio and Stacksync propagates the change into Twilio, replacing custom integration code.

What you can sync between Reltio and Twilio

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Reltio objects Twilio objects How this pairing syncs
Interactions Transactional or event records linked to entities (purchases, visits, activities); read and written via /interactions to enrich profiles and power 360-degree reporting. Accounts Synced with incremental and full sync per the Stacksync docs. Interactions is specific to Reltio and Accounts to Twilio — each maps to any object or custom field on the other side.
Matches (Potential Matches) Candidate duplicate pairs produced by match rules; read to review, and resolved with merge, unmerge, or not-a-match actions to control survivorship. Roles Synced with incremental and full sync per the Stacksync docs. Matches (Potential Matches) is specific to Reltio and Roles to Twilio — each maps to any object or custom field on the other side.
Activity Log Immutable audit trail of changes to entities and relations via /activities; read-only, used for history, lineage, and compliance reporting. Addresses Synced with incremental and full sync per the Stacksync docs. Activity Log is specific to Reltio and Addresses to Twilio — each maps to any object or custom field on the other side.
Data Change Requests (DCR) Stewardship change proposals routed through approval workflows; read and written to feed or track governed edits to golden records. Flows Synced with incremental and full sync per the Stacksync docs. Data Change Requests (DCR) is specific to Reltio and Flows to Twilio — each maps to any object or custom field on the other side.
Reference Data (RDM) Managed lookup and reference values (country codes, standardized values, hierarchies); read and updated so downstream systems share consistent reference data. Usage Records Aggregated usage and spend data synced into finance systems for cost tracking. Reference Data (RDM) is specific to Reltio and Usage Records to Twilio — each maps to any object or custom field on the other side.
Entities Golden records for each configured entity type (for example Organization, Individual/Contact, Location, or Product); full CRUD via /entities, so records are created, updated, and deleted, and Reltio matches and merges them by survivorship rules. Messages SMS, MMS, and WhatsApp messages with delivery status; synced to log outreach in CRMs and databases. Entities is specific to Reltio and Messages to Twilio — each maps to any object or custom field on the other side.

How changes propagate between Reltio and Twilio

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Reltio Twilio Interval-based propagation

DetectionStacksync polls Reltio for changes on an incremental schedule, reading only records changed since the previous pass. Polling the REST API on updateTime (epoch-ms), for example filter=gt(updateTime,<timestamp>), for entities and relations changed past a stored.

DeliveryEach detected change is written to Twilio through its API, with automatic retries and rate-limit backoff.

Twilio Reltio Sub-second propagation

DetectionTwilio notifies Stacksync of record changes through webhook events. Status callback webhooks per message and call, plus polling of resource lists for backfill.

DeliveryEach detected change is written to Reltio through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Reltio: Reltio applies per-tenant API throttling and returns HTTP 429 (Too Many Requests) when limits are exceeded; there is no single fixed request-per-second cap published for all tenants, and throttling is tuned per tenant and environment. Large loads and reads use bulk create/update and the asynchronous export/jobs API rather than row-by-row calls.
What ships with Reltio ⇄ Twilio

Connect Reltio and Twilio for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Reltio–Twilio connection.

Real-time

Two-way sync

Changes in Reltio or Twilio instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Reltio or Twilio data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Reltio or Twilio record.

Observability

Monitoring

Track your Reltio ⇄ Twilio sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Reltio and Twilio.

How the Reltio and Twilio connectors work

Reltio

Integration surface
Reltio REST API (Data API) — /entities, /relations, /interactions, /activities, plus Match, RDM (reference data), and Data Change Request endpoints; base URL https://{environment}.reltio.com/reltio/api/{tenantId}
Authentication
OAuth 2.0 bearer tokens obtained from Reltio's central auth server (POST https://auth.reltio.com/oauth/token, client-credentials or password grant, application/x-www-form-urlencoded) and sent as Authorization: Bearer <token>; access tokens expire after about 60 minutes and are renewed with a refresh token, and are scoped per API (entities_api, relations_api, interactions_api, configuration_api, graphs_api)
Change detection
Polling the REST API on updateTime (epoch-ms), for example filter=gt(updateTime,<timestamp>), for entities and relations changed past a stored watermark. Reltio has no CDC log external tools consume; separately, Reltio's event streaming can publish entity change events (created, changed, removed) to a customer-configured message queue (Amazon SQS/SNS, Google Pub/Sub, Azure Service Bus, or Kafka), which is a queue feed rather than HTTP webhooks.
Capabilities
read · write
Rate limits
Reltio applies per-tenant API throttling and returns HTTP 429 (Too Many Requests) when limits are exceeded; there is no single fixed request-per-second cap published for all tenants, and throttling is tuned per tenant and environment. Large loads and reads use bulk create/update and the asynchronous export/jobs API rather than row-by-row calls.

Twilio

Integration surface
REST API (per-product APIs for Messaging, Voice, Conversations, Verify)
Authentication
Account SID + Auth Token (copied from Twilio Console Account Info and entered into the Stacksync Twilio connector)
Change detection
Status callback webhooks per message and call, plus polling of resource lists for backfill
Capabilities
read · write · webhooks
Twilio setup guide
How it works

How to connect Reltio to Twilio — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Reltio and Twilio with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Reltio connected
    Twilio connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Reltio and Twilio objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Reltio ⇄ Twilio
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Reltio Twilio
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Reltio and Twilio integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 378 integrations available for Reltio and Twilio.

Popular · 6 of 378
All Reltio integrations All Twilio integrations Browse all integrations
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