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Dynamics 365 Business Central to Twitter Ads integration — real-time, two-way sync

Keep Dynamics 365 Business Central and Twitter Ads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Dynamics 365 Business Central and Twitter Ads

Feed the real customer, order, and revenue records from Dynamics 365 Business Central into Twitter Ads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Dynamics 365 Business Central holds exactly that: Payments, Customers, Vendors, Items that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Payments, Customers, Vendors, Items in Dynamics 365 Business Central with Promoted Tweets, Custom Audiences, Targeting Criteria, Funding Instruments in Twitter Ads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Twitter Ads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Twitter Ads flow back onto the record in Dynamics 365 Business Central.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Sync vendor and purchase order data with procurement or AP automation tools.
  • 02 Create sales orders in Business Central automatically from e-commerce or CRM order records, and sync fulfillment status back.
  • 03 Pause or update Promoted Tweets and Line Items automatically when an upstream system such as budget pacing or inventory flags a rule breach.
  • 04 Push Campaigns and Line Items from a planning database or spreadsheet into X Ads so media buyers manage budgets, bids, and targeting without hand-entering each one in Ads Manager.

Common sync patterns

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

Purchase history drives segmentation

Orders, invoices, and revenue totals from Dynamics 365 Business Central land on the matching contact or account in Twitter Ads, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because Dynamics 365 Business Central knows who is already a paying customer, Twitter Ads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

What you can sync between Dynamics 365 Business Central and Twitter Ads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Dynamics 365 Business Central objects Twitter Ads objects How this pairing syncs
Sales Invoices Billing documents synced to CRMs and payment platforms. Line Items Ad groups holding the per-engagement bid, promoted entity, and targeting; written to set bids and targeting, read for account structure. Sales Invoices is specific to Dynamics 365 Business Central and Line Items to Twitter Ads — each maps to any object or custom field on the other side.
Purchase Orders Procurement documents exchanged with supplier-facing systems. Promoted Tweets Tweets promoted under a line item; created, paused, or updated through the API and read back for delivery status. Purchase Orders is specific to Dynamics 365 Business Central and Promoted Tweets to Twitter Ads — each maps to any object or custom field on the other side.
General Ledger Entries Posted financial transactions read for reporting; posted entries are immutable. Custom Audiences Match lists (formerly Tailored Audiences); written by uploading hashed emails or device IDs from a CRM or warehouse segment for retargeting and suppression. General Ledger Entries is specific to Dynamics 365 Business Central and Custom Audiences to Twitter Ads — each maps to any object or custom field on the other side.
Journals Staging records for financial postings created by integrations before posting. Targeting Criteria Location, keyword, interest, and device rules attached to line items; read and written to adjust who a line item reaches. Journals is specific to Dynamics 365 Business Central and Targeting Criteria to Twitter Ads — each maps to any object or custom field on the other side.
Dimensions Analytical tags (department, project) that syncs preserve for reporting integrity. Funding Instruments Budget source (credit card, credit line, insertion order); read-only in the API and provisioned by an X account manager, referenced by campaigns. Dimensions is specific to Dynamics 365 Business Central and Funding Instruments to Twitter Ads — each maps to any object or custom field on the other side.
Payments Customer and vendor payment records reconciled against invoices. Analytics (Stats) Performance metrics for campaigns, line items, and promoted tweets; read-only via asynchronous jobs and pulled into a warehouse for reporting. Payments is specific to Dynamics 365 Business Central and Analytics (Stats) to Twitter Ads — each maps to any object or custom field on the other side.

How changes propagate between Dynamics 365 Business Central and Twitter Ads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Dynamics 365 Business Central Twitter Ads Sub-second propagation

DetectionDynamics 365 Business Central notifies Stacksync of record changes through webhook events. API webhooks (change notifications on subscribed entities) plus polling on lastModifiedDateTime.

DeliveryEach detected change is written to Twitter Ads through its API, with automatic retries and rate-limit backoff.

Twitter Ads Dynamics 365 Business Central Interval-based propagation

DetectionStacksync polls Twitter Ads for changes on an incremental schedule, reading only records changed since the previous pass. Polling only — the Ads API has no webhooks or change-data-capture.

DeliveryEach detected change is written to Dynamics 365 Business Central through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Twitter Ads: Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request.
What ships with Dynamics 365 Business Central ⇄ Twitter Ads

Connect Dynamics 365 Business Central and Twitter Ads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Dynamics 365 Business Central–Twitter Ads connection.

Real-time

Two-way sync

Changes in Dynamics 365 Business Central or Twitter Ads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Dynamics 365 Business Central or Twitter Ads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Dynamics 365 Business Central or Twitter Ads record.

Observability

Monitoring

Track your Dynamics 365 Business Central ⇄ Twitter Ads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Dynamics 365 Business Central and Twitter Ads.

How the Dynamics 365 Business Central and Twitter Ads connectors work

Dynamics 365 Business Central

Integration surface
REST API built on OData v4 (standard API v2.0), extensible with custom API pages in AL
Authentication
OAuth 2.0 via Microsoft Entra ID
Change detection
API webhooks (change notifications on subscribed entities) plus polling on lastModifiedDateTime
Capabilities
read · write · webhooks

Twitter Ads

Integration surface
REST Ads API (synchronous management + asynchronous analytics jobs)
Authentication
OAuth 1.0a signed requests (three-legged user context) from a developer app allowlisted for the Ads API; OAuth 2.0 bearer tokens are limited to some read paths, while campaign, line item, and audience writes require OAuth 1.0a signing
Change detection
Polling only — the Ads API has no webhooks or change-data-capture; sync engines re-read entities and their state on a schedule and submit asynchronous analytics jobs for stats
Capabilities
read · write
Rate limits
Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request
How it works

How to connect Dynamics 365 Business Central to Twitter Ads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Dynamics 365 Business Central and Twitter Ads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Dynamics 365 Business Central connected
    Twitter Ads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Dynamics 365 Business Central and Twitter Ads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Dynamics 365 Business Central ⇄ Twitter Ads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Dynamics 365 Business Central Twitter Ads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Dynamics 365 Business Central and Twitter Ads integration FAQ

SECURITY

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As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 469 integrations available for Dynamics 365 Business Central and Twitter Ads.

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