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Human resources ⇄ CRM

Hibob to HubSpot integration — real-time, two-way sync

Keep Hibob and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Hibob and HubSpot

Keep the people who own accounts in HubSpot in step with the workforce records in Hibob, so ownership, roles, and org structure stay current in both systems, in real time and in both directions.

HubSpot runs on people as much as on accounts: every contact, deal, and account has an owner, and those owners are employees whose roles, teams, and status are held in Hibob. Hibob is the system of record for the workforce, from new hires to promotions to departures, and often for the candidates the business is still deciding on. When the two systems are connected only by re-keying or an overnight export, they drift apart, and the CRM ends up assigning accounts to people who have left, holding territories that no longer match the org chart, and waiting days to give a new rep access.

Stacksync syncs Goal, Owner, Pipeline, Stages in HubSpot with Salaries, Time off, Lifecycle, Documents in Hibob field by field, in real time, and in both directions. You decide which system owns which fields, so Hibob stays authoritative on roles and org structure while HubSpot keeps ownership and territory current, and Stacksync resolves conflicts by the rules you set.

Common use cases

  • 01 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 02 Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • 03 Sync Time off requests and who's-out data into a scheduling or workforce-planning database for coverage and capacity reporting.
  • 04 Two-way sync People (employee) profiles and Work records with a Postgres database so internal apps and directories read profiles in SQL while HR corrections flow back into Bob.

Common sync patterns

Ownership and territory follow the org chart

When a person changes team, manager, or region in Hibob, their accounts and territory assignments in HubSpot update to match, so pipeline stays with the right owner.

Deactivate access when someone leaves

When Hibob marks a worker as departed, the matching user in HubSpot is flagged or deactivated, so former employees do not keep CRM access after their last day.

One directory of people

A person's name, title, email, phone, or manager corrected in either system updates the other, so both stop maintaining separate copies of the same individual.

What you can sync between Hibob and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Hibob objects HubSpot objects How this pairing syncs
Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Company Synced with incremental and full sync per the Stacksync docs. Work is specific to Hibob and Company to HubSpot — each maps to any object or custom field on the other side.
Salaries Compensation history at /people/{id}/salaries; full CRUD but gated behind the Payroll permission on the service user. Deal Synced with incremental and full sync per the Stacksync docs. Salaries is specific to Hibob and Deal to HubSpot — each maps to any object or custom field on the other side.
Time off Absence requests and who's-out data via /timeoff/employees/{id}/requests and /timeoff/whosout; submit new requests and read balances. Line Item Synced with incremental and full sync per the Stacksync docs. Time off is specific to Hibob and Line Item to HubSpot — each maps to any object or custom field on the other side.
Lifecycle Hire, termination, and leave status changes at /people/{id}/lifecycle; read-only and the source of lifecycle webhook events. Product Synced with incremental and full sync per the Stacksync docs. Lifecycle is specific to Hibob and Product to HubSpot — each maps to any object or custom field on the other side.
Documents Employee documents accessed under the Docs API; gated behind the Documents permission granted per service user. Ticket Synced with incremental and full sync per the Stacksync docs. Documents is specific to Hibob and Ticket to HubSpot — each maps to any object or custom field on the other side.
Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. Quote Synced with incremental and full sync per the Stacksync docs. Named lists is specific to Hibob and Quote to HubSpot — each maps to any object or custom field on the other side.

How changes propagate between Hibob and HubSpot

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Hibob HubSpot Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

HubSpot Hibob Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
  • HubSpot: Request limits vary by subscription tier and API type.
What ships with Hibob ⇄ HubSpot

Connect Hibob and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Hibob–HubSpot connection.

Real-time

Two-way sync

Changes in Hibob or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Hibob or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Hibob or HubSpot record.

Observability

Monitoring

Track your Hibob ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Hibob and HubSpot.

How the Hibob and HubSpot connectors work

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Hibob to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Hibob and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Hibob connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Hibob and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Hibob ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Hibob HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Hibob and HubSpot integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 536 integrations available for Hibob and HubSpot.

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