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Database ⇄ Marketing

Google Cloud Spanner to Salesforce Marketing Cloud integration — real-time, two-way sync

Keep Google Cloud Spanner and Salesforce Marketing Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Google Cloud Spanner and Salesforce Marketing Cloud

Give your team Salesforce Marketing Cloud's contacts, campaigns, and engagement in Google Cloud Spanner: query them with SQL, push audiences built from your own data back to Salesforce Marketing Cloud, and skip the marketing API.

Salesforce Marketing Cloud holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Google Cloud Spanner, hard to get into campaigns without manual exports.

Stacksync mirrors Transactional Sends, Data Extensions, Contacts / Subscribers, Journeys (Journey Builder) from Salesforce Marketing Cloud into Databases, Tables, Rows, Interleaved tables in Google Cloud Spanner field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Google Cloud Spanner, from usage, orders, or account status, sync back into Salesforce Marketing Cloud to drive campaigns and ads, with Salesforce Marketing Cloud kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Use change streams to feed near-real-time copies of operational tables into an analytics warehouse.
  • 02 Run a two-way sync between Spanner and a SaaS tool so edits made by ops teams land back in the application database.
  • 03 Fire Journey Builder entry events (/interaction/v1/events) from an app or database when a contact acts, so behavioral journeys trigger on live events instead of scheduled batch loads.
  • 04 Land tracking events - Sent, Open, Click, Bounce, Unsubscribe - from the SOAP tracking objects or Automation Studio Data Views into a warehouse table for per-send deliverability reporting.

Common sync patterns

Query Salesforce Marketing Cloud like a database

Contacts, leads, audiences, and campaign metrics from Salesforce Marketing Cloud live in Google Cloud Spanner as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in Google Cloud Spanner from product usage, orders, or account status sync into Salesforce Marketing Cloud as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Salesforce Marketing Cloud land in Google Cloud Spanner beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Google Cloud Spanner and Salesforce Marketing Cloud

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Google Cloud Spanner objects Salesforce Marketing Cloud objects How this pairing syncs
Tables Relational tables mapped one-to-one to sync targets. Automations (Automation Studio) Scheduled or triggered workflows of import, query, extract, and send activities managed via /automation/v1/automations; SQL Query Activities read Data Views and write results into Data Extensions. Tables is specific to Google Cloud Spanner and Automations (Automation Studio) to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.
Rows The unit of read and write in each sync cycle, keyed by primary key. Tracking Events Sent, Open, Click, Bounce, Unsubscribe, and NotSent events retrieved through the SOAP tracking objects (SentEvent, OpenEvent, ClickEvent, BounceEvent) or the Automation Studio Data Views (_Sent, _Open, _Click, _Bounce) - the queryable record of engagement per send. Rows is specific to Google Cloud Spanner and Tracking Events to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.
Interleaved tables Child rows physically co-located with parents; synced as related records. Transactional Sends Triggered and transactional Email/SMS delivered through the Messaging API (/messaging/v1/email/messages/{key}); the Event Notification Service reports each message's disposition (delivered, bounced, opened, clicked). Interleaved tables is specific to Google Cloud Spanner and Transactional Sends to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.
Secondary indexes Used to make incremental read queries efficient on non-key columns. Data Extensions Custom relational tables that store subscriber, audience, and arbitrary business data; rows are read via GET /data/v1/customobjectdata or SOAP Retrieve and upserted via the synchronous rowset PUT or the async /data/v1/async/dataextensions rows endpoint. This is the primary two-way surface. Secondary indexes is specific to Google Cloud Spanner and Data Extensions to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.
Change streams Capture inserts, updates, and deletes for log-style change data capture. Contacts / Subscribers The contact model keyed by Subscriber Key, holding channel addresses and subscription status; managed through the Contacts API (/contacts/v1/contacts) and the SOAP Subscriber object, and referenced by every send and journey. Change streams is specific to Google Cloud Spanner and Contacts / Subscribers to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.
Views Read-only projections useful for shaping data before it leaves Spanner. Journeys (Journey Builder) Multi-step automated flows read and managed via /interaction/v1/interactions; contacts are injected by firing an entry event to /interaction/v1/events with an EventDefinitionKey and contact data. Views is specific to Google Cloud Spanner and Journeys (Journey Builder) to Salesforce Marketing Cloud — each maps to any object or custom field on the other side.

How changes propagate between Google Cloud Spanner and Salesforce Marketing Cloud

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Google Cloud Spanner Salesforce Marketing Cloud Sub-second propagation

DetectionChanges in Google Cloud Spanner are captured at the source via change data capture — no polling loop against its API. Change streams (log-style CDC), or timestamp-based polling queries.

DeliveryEach detected change is written to Salesforce Marketing Cloud through its API, with automatic retries and rate-limit backoff.

Salesforce Marketing Cloud Google Cloud Spanner Sub-second propagation

DetectionSalesforce Marketing Cloud notifies Stacksync of record changes through webhook events. The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback.

DeliveryEach detected change is applied to Google Cloud Spanner as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Google Cloud Spanner: Throughput is bounded by the instance's provisioned compute capacity rather than a fixed API quota.
  • Salesforce Marketing Cloud: Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.
What ships with Google Cloud Spanner ⇄ Salesforce Marketing Cloud

Connect Google Cloud Spanner and Salesforce Marketing Cloud for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Google Cloud Spanner–Salesforce Marketing Cloud connection.

Real-time

Two-way sync

Changes in Google Cloud Spanner or Salesforce Marketing Cloud instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Google Cloud Spanner or Salesforce Marketing Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Google Cloud Spanner or Salesforce Marketing Cloud record.

Observability

Monitoring

Track your Google Cloud Spanner ⇄ Salesforce Marketing Cloud sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Google Cloud Spanner and Salesforce Marketing Cloud.

How the Google Cloud Spanner and Salesforce Marketing Cloud connectors work

Google Cloud Spanner

Integration surface
gRPC/REST client API with SQL query surface (GoogleSQL and PostgreSQL-interface dialects)
Authentication
Google Cloud IAM (service accounts)
Change detection
Change streams (log-style CDC), or timestamp-based polling queries
Capabilities
read · write · CDC
Rate limits
Throughput is bounded by the instance's provisioned compute capacity rather than a fixed API quota.

Salesforce Marketing Cloud

Integration surface
Two APIs on tenant-specific endpoints: a REST API (JSON over HTTPS) for Data Extensions, Journeys, Contacts, Content Builder, and Automations, plus a legacy SOAP API (ExactTarget WSDL) for tracking events and bulk Retrieve.
Authentication
OAuth 2.0 via an Installed Package (Client ID + Client Secret). Server-to-server uses the client_credentials grant and web apps use authorization_code, both against {subdomain}.auth.marketingcloudapis.com/v2/token. The 20-minute access token response also returns the account's rest_instance_url and soap_instance_url.
Change detection
The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback URL and subscription are registered and verified. There is no general data-change feed, so Data Extension and Data View syncs poll by date fields.
Capabilities
read · write · webhooks
Rate limits
Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.
How it works

How to connect Google Cloud Spanner to Salesforce Marketing Cloud — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Google Cloud Spanner and Salesforce Marketing Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Google Cloud Spanner connected
    Salesforce Marketing Cloud connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Google Cloud Spanner and Salesforce Marketing Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Google Cloud Spanner ⇄ Salesforce Marketing Cloud
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Google Cloud Spanner Salesforce Marketing Cloud
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Google Cloud Spanner and Salesforce Marketing Cloud integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 387 integrations available for Google Cloud Spanner and Salesforce Marketing Cloud.

Popular · 8 of 387
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