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CRM ⇄ Data warehouse

Gong to Google Cloud Platform integration — real-time, two-way sync

Keep Gong and Google Cloud Platform in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Gong and Google Cloud Platform

Sync Gong into Google Cloud Platform continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Calls, Transcripts, Users, Interaction Stats (Activity) from Gong land in Google Cloud Platform as live tables, updated within seconds, and columns computed in Google Cloud Platform write back to fields in Gong. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • 01 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.
  • 02 Import externally recorded dialer or web-conference calls into Gong via POST /v2/calls so they get transcribed and analyzed like native Gong calls.
  • 03 Publish change events to Pub/Sub so downstream services react to record updates as they happen.

Common sync patterns

Cleanup that sticks

Deduplication and normalization done in Google Cloud Platform can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from Gong are queryable in Google Cloud Platform moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Google Cloud Platform appear as fields in Gong, where the people working accounts actually see them.

What you can sync between Gong and Google Cloud Platform

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Gong objects Google Cloud Platform objects How this pairing syncs
Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Cloud Storage objects Staging area for file-based bulk loads into BigQuery and other services. Transcripts is specific to Gong and Cloud Storage objects to Google Cloud Platform — each maps to any object or custom field on the other side.
Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. Pub/Sub topics Event streams used to move change events between systems in near real time. Users is specific to Gong and Pub/Sub topics to Google Cloud Platform — each maps to any object or custom field on the other side.
Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. Firestore documents Document data read and written through the Firestore API for app-facing syncs. Interaction Stats (Activity) is specific to Gong and Firestore documents to Google Cloud Platform — each maps to any object or custom field on the other side.
Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Spanner tables Strongly consistent relational tables accessed via SQL for transactional workloads. Trackers & Scorecards is specific to Gong and Spanner tables to Google Cloud Platform — each maps to any object or custom field on the other side.
CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. BigQuery datasets Namespaces that group tables; syncs target tables within a dataset. CRM Objects is specific to Gong and BigQuery datasets to Google Cloud Platform — each maps to any object or custom field on the other side.
Library Call-library folders and folder content (curated calls and snippets) read via GET /v2/library/folders and /v2/library/folder-content. Read-only. BigQuery tables The primary analytics destination, written through load jobs or the Storage Write API and queried with SQL. Library is specific to Gong and BigQuery tables to Google Cloud Platform — each maps to any object or custom field on the other side.

How changes propagate between Gong and Google Cloud Platform

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Gong Google Cloud Platform Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryEach detected change is applied to Google Cloud Platform as a row-level write, with types converted between the two schemas.

Google Cloud Platform Gong Sub-second propagation

DetectionGoogle Cloud Platform pushes changes as they happen — webhook events backed by change data capture. Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
  • Google Cloud Platform: Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits.
What ships with Gong ⇄ Google Cloud Platform

Connect Gong and Google Cloud Platform for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gong–Google Cloud Platform connection.

Real-time

Two-way sync

Changes in Gong or Google Cloud Platform instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Gong or Google Cloud Platform data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Gong or Google Cloud Platform record.

Observability

Monitoring

Track your Gong ⇄ Google Cloud Platform sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Gong and Google Cloud Platform.

How the Gong and Google Cloud Platform connectors work

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide

Google Cloud Platform

Integration surface
Per-service REST and gRPC APIs; BigQuery speaks SQL and Cloud SQL exposes standard database wire protocols
Authentication
IAM service accounts with OAuth 2.0 tokens
Change detection
Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery tables
Capabilities
read · write · CDC · webhooks
Rate limits
Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits
How it works

How to connect Gong to Google Cloud Platform — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Gong and Google Cloud Platform with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Gong connected
    Google Cloud Platform connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Gong and Google Cloud Platform objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Gong ⇄ Google Cloud Platform
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Gong Google Cloud Platform
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Gong and Google Cloud Platform integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 562 integrations available for Gong and Google Cloud Platform.

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