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ERP ⇄ CRM

Dynamics 365 F&O to HubSpot integration — real-time, two-way sync

Keep Dynamics 365 F&O and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Dynamics 365 F&O and HubSpot

Close the gap between front office and back office: HubSpot and Dynamics 365 F&O share customers and status in real time, in both directions.

Dynamics 365 F&O and HubSpot is a quote-to-cash alignment: the CRM holds the pipeline while the ERP holds orders and billing. Syncing F&O Customers and Customer Invoices with HubSpot Companies and Deals keeps sales and finance working from the same account and revenue records.

Stacksync syncs Contact, Company, Deal, Line Item in HubSpot with General Journal Entries, On-hand Inventory, Customers, Vendors in Dynamics 365 F&O field by field, in real time, and in both directions. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Quote from the real ERP catalog instead of a stale product list in HubSpot.
  • 02 Let reps see order and invoice status without ERP licenses.
  • 03 Keep HubSpot Companies deduplicated against F&O Customer master data.
  • 04 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.

Common sync patterns

Invoice visibility for sales

F&O Customer Invoice and Sales Order records appear on the HubSpot Company timeline.

Deal to order handoff

a closed-won HubSpot Deal with Line Items creates an F&O Sales Order for the matching Customer.

Product catalog alignment

F&O Released Products sync to HubSpot Products so Line Items quote from ERP data.

What you can sync between Dynamics 365 F&O and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Dynamics 365 F&O objects HubSpot objects How this pairing syncs
Vendor Invoices AP documents; synced with invoice automation systems. Contact Synced with incremental and full sync per the Stacksync docs. Vendor Invoices is specific to Dynamics 365 F&O and Contact to HubSpot — each maps to any object or custom field on the other side.
General Journal Entries GL postings; read-only extracts for consolidated finance reporting. Company Synced with incremental and full sync per the Stacksync docs. General Journal Entries is specific to Dynamics 365 F&O and Company to HubSpot — each maps to any object or custom field on the other side.
On-hand Inventory Stock positions; read out to storefronts and internal apps for availability. Deal Synced with incremental and full sync per the Stacksync docs. On-hand Inventory is specific to Dynamics 365 F&O and Deal to HubSpot — each maps to any object or custom field on the other side.
Customers Customer master records; kept aligned with CRM accounts in two-way syncs. Line Item Synced with incremental and full sync per the Stacksync docs. Customers is specific to Dynamics 365 F&O and Line Item to HubSpot — each maps to any object or custom field on the other side.
Vendors Supplier master records; synced with procurement and AP tools. Product Synced with incremental and full sync per the Stacksync docs. Vendors is specific to Dynamics 365 F&O and Product to HubSpot — each maps to any object or custom field on the other side.
Released Products Sellable product master; read out to commerce channels and CRM catalogs. Ticket Synced with incremental and full sync per the Stacksync docs. Released Products is specific to Dynamics 365 F&O and Ticket to HubSpot — each maps to any object or custom field on the other side.

How changes propagate between Dynamics 365 F&O and HubSpot

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Dynamics 365 F&O HubSpot Sub-second propagation

DetectionDynamics 365 F&O pushes changes as they happen — webhook events backed by change data capture. Change data capture via the Dynamics 365 Change Tracking feature, enabled per entity.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

HubSpot Dynamics 365 F&O Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Dynamics 365 F&O through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Dynamics 365 F&O: OData requests are subject to platform throttling; high-volume loads belong in the Data Management Framework.
  • HubSpot: Request limits vary by subscription tier and API type.
What ships with Dynamics 365 F&O ⇄ HubSpot

Connect Dynamics 365 F&O and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Dynamics 365 F&O–HubSpot connection.

Real-time

Two-way sync

Changes in Dynamics 365 F&O or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Dynamics 365 F&O or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Dynamics 365 F&O or HubSpot record.

Observability

Monitoring

Track your Dynamics 365 F&O ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Dynamics 365 F&O and HubSpot.

How the Dynamics 365 F&O and HubSpot connectors work

Dynamics 365 F&O

Integration surface
OData REST endpoint over data entities, plus the Data Management Framework for batch
Authentication
OAuth via Microsoft sign-in: provide the D365 F&O environment URL, sign in with Microsoft credentials, and grant the Stacksync app consent (admin consent may be required — "Need admin approval for this app")
Change detection
Change data capture via the Dynamics 365 Change Tracking feature, enabled per entity; falls back to periodic full-sync where change tracking is unavailable
Capabilities
read · write · CDC · webhooks
Rate limits
OData requests are subject to platform throttling; high-volume loads belong in the Data Management Framework.
Dynamics 365 F&O setup guide

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Dynamics 365 F&O to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Dynamics 365 F&O and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Dynamics 365 F&O connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Dynamics 365 F&O and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Dynamics 365 F&O ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Dynamics 365 F&O HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Dynamics 365 F&O and HubSpot integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 444 integrations available for Dynamics 365 F&O and HubSpot.

Popular · 5 of 444
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