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CRM ⇄ Database

Drift to PostgreSQL integration — real-time, two-way sync

Keep Drift and PostgreSQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Drift and PostgreSQL

Treat Drift like part of your database: its records live in PostgreSQL as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in PostgreSQL, where it can be queried and joined like everything else.

Stacksync mirrors Playbooks, Meetings, Contacts, Conversations from Drift into Custom Types and Enums, Tables, Views, Materialized Views in PostgreSQL with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Archive historical Drift conversation and contact data into a warehouse ahead of a platform migration.
  • Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
  • Feed reporting and BI from a continuously synced Postgres replica instead of scheduled ETL scripts
  • Expose SaaS objects (CRM contacts, ERP invoices, support tickets) as Postgres tables that internal tools can query and join

Trigger workflows from CRM changes

Field and stage updates in Drift arrive as row changes in PostgreSQL, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Drift become tables in PostgreSQL you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to PostgreSQL sync onto the matching records in Drift, giving go-to-market teams live product context.

What you can sync between Drift and PostgreSQL

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Drift objects PostgreSQL objects
Users Agents and sales reps who own conversations and meetings. Custom Types and Enums Constrain synced values to a fixed set, mirroring picklist fields.
Playbooks Bot flows that generate conversations and qualify visitors. Tables The primary sync target; rows map one-to-one to records in connected SaaS systems.
Meetings Meetings booked through Drift, synced to CRM as sales activities. Views Read-side projections used to expose joined or filtered data to a sync.
Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. Materialized Views Precomputed result sets synced outward on a refresh schedule.
Conversations Chat threads with status and participants; the center of Drift's data model. Schemas Namespaces that scope which tables a sync reads and writes.
Messages Individual messages within a conversation, used for transcript and intent analysis. Columns Field-level mapping targets; types are mapped to the connected system's field types.
What ships with Drift ⇄ PostgreSQL

Connect Drift and PostgreSQL for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–PostgreSQL connection.

Real-time

Two-way sync

Changes in Drift or PostgreSQL instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Drift or PostgreSQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Drift or PostgreSQL record.

Observability

Monitoring

Track your Drift ⇄ PostgreSQL sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Drift and PostgreSQL.

How the Drift and PostgreSQL connectors work

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits

PostgreSQL

Integration surface
SQL wire protocol (PostgreSQL frontend/backend protocol)
Authentication
Database credentials (connection string or parameters), with optional SSL root certificate upload and optional SSH tunnel (SSH user + host); a least-privilege DB user
Change detection
Logical replication (wal_level = logical) for change data capture via the "Postgres" connector; database triggers (TRIGGER grant + stacksync_logging schema) via the trigger-based "Postgres Heroku" connector where
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by connection limits, instance resources, and replication slot throughput
PostgreSQL setup guide
How it works

How to connect Drift to PostgreSQL — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Drift and PostgreSQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Drift connected
    PostgreSQL connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Drift and PostgreSQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Drift ⇄ PostgreSQL
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Drift PostgreSQL
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Drift and PostgreSQL integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Drift and PostgreSQL.

Popular · 8 of 386
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