Real-time
Two-way sync
Changes in Drift or MariaDB instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Database
Drift to MariaDB integration — real-time, two-way sync
Keep Drift and MariaDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Drift and MariaDB
Treat Drift like part of your database: its records live in MariaDB as real tables, and writes in either place sync to the other in seconds.
Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in MariaDB, where it can be queried and joined like everything else.
Stacksync mirrors Contacts, Conversations, Messages, Accounts from Drift into Columns, Primary and Unique Keys, System-Versioned Tables, JSON Columns in MariaDB with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.
Common use cases
- 01 Land conversation transcripts and outcomes in a warehouse for funnel and chat-to-pipeline analysis.
- 02 Enrich Drift contact and account records with firmographic or product data from an internal database to sharpen playbook targeting.
- 03 Feed a warehouse continuously from MariaDB using binlog-based capture instead of scheduled dumps
- 04 Keep several MariaDB instances aligned with one system of record across environments
Common sync patterns
Product events onto CRM records
Signup, usage, or lifecycle changes written to MariaDB sync onto the matching records in Drift, giving go-to-market teams live product context.
Internal tools without API code
Back-office apps read and write the synced tables; Stacksync handles the Drift API, limits, and retries.
Trigger workflows from CRM changes
Field and stage updates in Drift arrive as row changes in MariaDB, ready to drive jobs and notifications.
What you can sync between Drift and MariaDB
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Drift objects | MariaDB objects | How this pairing syncs | |
|---|---|---|---|
| Messages Individual messages within a conversation, used for transcript and intent analysis. | Primary and Unique Keys Match keys for idempotent upserts. | Messages is specific to Drift and Primary and Unique Keys to MariaDB — each maps to any object or custom field on the other side. | |
| Accounts Company records used for account-based routing and targeting. | System-Versioned Tables Temporal tables that retain row history natively, useful for auditing synced changes. | Accounts is specific to Drift and System-Versioned Tables to MariaDB — each maps to any object or custom field on the other side. | |
| Users Agents and sales reps who own conversations and meetings. | JSON Columns Semi-structured payloads validated with JSON functions. | Users is specific to Drift and JSON Columns to MariaDB — each maps to any object or custom field on the other side. | |
| Playbooks Bot flows that generate conversations and qualify visitors. | Stored Procedures Server-side logic that can post-process synced rows. | Playbooks is specific to Drift and Stored Procedures to MariaDB — each maps to any object or custom field on the other side. | |
| Meetings Meetings booked through Drift, synced to CRM as sales activities. | Databases (Schemas) Top-level namespaces that scope a sync's reads and writes. | Meetings is specific to Drift and Databases (Schemas) to MariaDB — each maps to any object or custom field on the other side. | |
| Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. | Tables The primary sync target; rows map to records in connected systems. | Contacts is specific to Drift and Tables to MariaDB — each maps to any object or custom field on the other side. |
How changes propagate between Drift and MariaDB
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Drift MariaDB Sub-second propagation
DetectionDrift notifies Stacksync of record changes through webhook events. Webhook events for new conversations, messages, and contact changes.
DeliveryEach detected change is applied to MariaDB as a row-level write, with types converted between the two schemas.
MariaDB Drift Sub-second propagation
DetectionChanges in MariaDB are captured at the source via change data capture — no polling loop against its API. Database triggers — Stacksync creates deterministic triggers for internal logging and syncing.
DeliveryEach detected change is written to Drift through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Drift: Subject to the platform's API rate limits.
- MariaDB: No API rate limits; throughput is bounded by connection limits and server resources.
What ships with Drift ⇄ MariaDB
Connect Drift and MariaDB for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–MariaDB connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Drift or MariaDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Drift or MariaDB record.
Observability
Monitoring
Track your Drift ⇄ MariaDB sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Drift and MariaDB.
How the Drift and MariaDB connectors work
Drift
- Integration surface
- REST API
- Authentication
- OAuth 2.0 via apps registered on the Drift developer platform
- Change detection
- Webhook events for new conversations, messages, and contact changes; polling for backfills
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
MariaDB
- Integration surface
- SQL wire protocol (MySQL-compatible client/server protocol)
- Authentication
- Database credentials (connection string or parameters), with optional SSL root certificate upload and optional SSH tunnel (SSH user + host)
- Change detection
- Database triggers — Stacksync creates deterministic triggers for internal logging and syncing
- Capabilities
- read · write · CDC
- Rate limits
- No API rate limits; throughput is bounded by connection limits and server resources
How it works
How to connect Drift to MariaDB — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Drift and MariaDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Drift
connected
MariaDB
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Drift and MariaDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Drift ⇄ MariaDBCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Drift MariaDBCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Drift and MariaDB integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Drift and MariaDB: authenticate both systems, choose the objects to sync (such as Drift's Messages and Accounts), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Change detection on Drift: Webhook events for new conversations, messages, and contact changes; polling for backfills. On MariaDB: Database triggers — Stacksync creates deterministic triggers for internal logging and syncing. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
-
On the Drift side: Contacts, Conversations, Messages, Accounts, plus custom fields where Drift exposes them. On the MariaDB side: Columns, Primary and Unique Keys, System-Versioned Tables, JSON Columns. Stacksync auto-detects both schemas and converts types between the two systems.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Drift and MariaDB: Product events onto CRM records; Internal tools without API code; Trigger workflows from CRM changes. Signup, usage, or lifecycle changes written to MariaDB sync onto the matching records in Drift, giving go-to-market teams live product context.
-
Drift: REST API. Authentication: OAuth 2.0 via apps registered on the Drift developer platform. MariaDB: SQL wire protocol (MySQL-compatible client/server protocol). Authentication: Database credentials (connection string or parameters), with optional SSL root certificate upload and optional SSH tunnel (SSH user + host). Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 220 integrations available for Drift and MariaDB.
Popular · 3 of 220
No integrations match .
