Real-time
Two-way sync
Changes in Drift or Infor CRM instantly reflect in both systems. No stale data, no manual imports.
CRM
Drift to Infor CRM integration — real-time, two-way sync
Keep Drift and Infor CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Drift and Infor CRM
Run Drift and Infor CRM side by side with the same accounts and contacts in both, whether they serve different teams or one is replacing the other.
Two CRMs in one company is more common than anyone plans for: an acquisition brings its own system, regions or business units standardize differently, or a migration is under way and both are live. In every case, some of the same companies and people exist in both systems, and every day of manual double entry pushes the copies further apart.
Stacksync syncs Messages, Accounts, Users, Playbooks in Drift with Opportunities, Tickets, Activities, Campaigns in Infor CRM in real time and in both directions, with field-level mapping and matching on identifiers you choose. Update a record in either CRM and the other reflects it within seconds.
Common use cases
- 01 Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
- 02 Land conversation transcripts and outcomes in a warehouse for funnel and chat-to-pipeline analysis.
- 03 Run a two-way sync between Infor CRM accounts and contacts and a Postgres database so internal tools read CRM data with SQL.
- 04 Keep Infor CRM aligned with an Infor ERP customer master so sales and finance share one account record.
Common sync patterns
Migration with a parallel run
When one CRM is replacing the other, run both fully live until cutover, with no snapshot gap and no data freeze.
Divisional or regional split
Where each CRM serves a different team or region, sync just the shared accounts and contacts so handoffs and cross-sell work.
Where both track pipeline: deal visibility across systems
Deal stage and value on shared accounts stay visible from either CRM.
What you can sync between Drift and Infor CRM
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Drift objects | Infor CRM objects | How this pairing syncs | |
|---|---|---|---|
| Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. | Contacts Person records synced with marketing and support tools. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Accounts Company records used for account-based routing and targeting. | Accounts Company records matched against ERP customer masters in syncs. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. Custom fields on either side are included in the mapping. | |
| Playbooks Bot flows that generate conversations and qualify visitors. | Campaigns Marketing containers linked to leads and opportunities. | Playbooks is specific to Drift and Campaigns to Infor CRM — each maps to any object or custom field on the other side. | |
| Meetings Meetings booked through Drift, synced to CRM as sales activities. | Custom entities Deployment-specific objects added through the customizable entity model. | Meetings is specific to Drift and Custom entities to Infor CRM — each maps to any object or custom field on the other side. | |
| Conversations Chat threads with status and participants; the center of Drift's data model. | Leads Unqualified records synced in from marketing sources. | Conversations is specific to Drift and Leads to Infor CRM — each maps to any object or custom field on the other side. | |
| Messages Individual messages within a conversation, used for transcript and intent analysis. | Opportunities Pipeline records synced out for forecasting and reporting. | Messages is specific to Drift and Opportunities to Infor CRM — each maps to any object or custom field on the other side. |
How changes propagate between Drift and Infor CRM
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Drift Infor CRM Sub-second propagation
DetectionDrift notifies Stacksync of record changes through webhook events. Webhook events for new conversations, messages, and contact changes.
DeliveryEach detected change is written to Infor CRM through its API, with automatic retries and rate-limit backoff.
Infor CRM Drift Interval-based propagation
DetectionStacksync polls Infor CRM for changes on an incremental schedule, reading only records changed since the previous pass. Polling on modified timestamps.
DeliveryEach detected change is written to Drift through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Drift: Subject to the platform's API rate limits.
- Infor CRM: Subject to the deployment's configured API limits, which differ between on-premises and cloud installs.
What ships with Drift ⇄ Infor CRM
Connect Drift and Infor CRM for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–Infor CRM connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Drift or Infor CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Drift or Infor CRM record.
Observability
Monitoring
Track your Drift ⇄ Infor CRM sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Drift and Infor CRM.
How the Drift and Infor CRM connectors work
Drift
- Integration surface
- REST API
- Authentication
- OAuth 2.0 via apps registered on the Drift developer platform
- Change detection
- Webhook events for new conversations, messages, and contact changes; polling for backfills
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
Infor CRM
- Integration surface
- REST-style SData API over the CRM entity model
- Authentication
- User credentials; Infor OS-managed authentication in cloud deployments
- Change detection
- Polling on modified timestamps; no log-based CDC on the API surface
- Capabilities
- read · write
- Rate limits
- Subject to the deployment's configured API limits, which differ between on-premises and cloud installs.
How it works
How to connect Drift to Infor CRM — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Drift and Infor CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Drift
connected
Infor CRM
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Drift and Infor CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Drift ⇄ Infor CRMCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Drift Infor CRMCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Drift and Infor CRM integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Drift and Infor CRM: authenticate both systems, choose the objects to sync (such as Drift's Contacts and Accounts), map fields visually, and changes propagate both ways in milliseconds — no code required.
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On the Drift side: Messages, Accounts, Users, Playbooks, plus custom fields where Drift exposes them. On the Infor CRM side: Opportunities, Tickets, Activities, Campaigns. Stacksync auto-detects both schemas and converts types between the two systems.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Drift and Infor CRM: Migration with a parallel run; Divisional or regional split; Where both track pipeline: deal visibility across systems. When one CRM is replacing the other, run both fully live until cutover, with no snapshot gap and no data freeze.
-
Drift: REST API. Authentication: OAuth 2.0 via apps registered on the Drift developer platform. Infor CRM: REST-style SData API over the CRM entity model. Authentication: User credentials; Infor OS-managed authentication in cloud deployments. Stacksync manages authentication, retries, and rate limits on both sides.
-
Drift: Salesloft acquired Drift in 2024, and the standalone Drift platform has since been placed on a sunset path; teams should confirm current API availability and migration timelines with Salesloft before building new integrations. Infor CRM: It is available both on-premises and in the cloud, and the entity model is customizable per deployment, so syncs must discover schema rather than assume it. Stacksync's field mapping accounts for these differences between Drift and Infor CRM without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 299 integrations available for Drift and Infor CRM.
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