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Marketing ⇄ Database

Demandbase to Redis Enterprise integration — real-time, two-way sync

Keep Demandbase and Redis Enterprise in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Demandbase and Redis Enterprise

Give your team Demandbase's contacts, campaigns, and engagement in Redis Enterprise: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.

Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Redis Enterprise, hard to get into campaigns without manual exports.

Stacksync mirrors Change Subscriptions, Accounts, Opportunities, People (Persons) from Demandbase into Keys (Strings), Hashes, JSON documents, Sets in Redis Enterprise field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Redis Enterprise, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Write counters and leaderboard state from sorted sets back to an operational database for durable reporting.
  • 02 Cache CRM or ERP records into Redis hashes so applications read customer data with sub-millisecond in-memory latency instead of hitting SaaS APIs.
  • 03 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
  • 04 Subscribe to Demandbase company and person change webhooks - firmographic updates, M&A, and leadership or employment changes - and land them in an operational store for real-time account alerts.

Common sync patterns

React to marketing changes as row changes

A new lead, form fill, or list change in Demandbase arrives as a row change in Redis Enterprise, so scoring, jobs, and notifications run in the tooling your team already uses.

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

Query Demandbase like a database

Contacts, leads, audiences, and campaign metrics from Demandbase live in Redis Enterprise as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

What you can sync between Demandbase and Redis Enterprise

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects Redis Enterprise objects How this pairing syncs
Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. Sorted Sets Score-ordered collections used for rankings, priority queues, and time-ordered indexes. Change Subscriptions is specific to Demandbase and Sorted Sets to Redis Enterprise — each maps to any object or custom field on the other side.
Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. Lists Ordered sequences often used as lightweight queues fed by sync events. Accounts is specific to Demandbase and Lists to Redis Enterprise — each maps to any object or custom field on the other side.
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Streams Append-only logs with consumer groups, used to fan sync events out to downstream services. Opportunities is specific to Demandbase and Streams to Redis Enterprise — each maps to any object or custom field on the other side.
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Pub/Sub channels Fire-and-forget messaging used to notify applications when synced keys change. People (Persons) is specific to Demandbase and Pub/Sub channels to Redis Enterprise — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Search indexes Secondary indexes (RediSearch) that make synced hashes and JSON documents queryable. Activities is specific to Demandbase and Search indexes to Redis Enterprise — each maps to any object or custom field on the other side.
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Keys (Strings) Simple key-value pairs used to cache individual synced records or lookup values. Campaigns is specific to Demandbase and Keys (Strings) to Redis Enterprise — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and Redis Enterprise

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase Redis Enterprise Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to Redis Enterprise as a row-level write, with types converted between the two schemas.

Redis Enterprise Demandbase Interval-based propagation

DetectionStacksync polls Redis Enterprise for changes on an incremental schedule, reading only records changed since the previous pass. Keyspace notifications over pub/sub or reads from Redis Streams.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • Redis Enterprise: Throughput is bounded by provisioned cluster capacity rather than published API rate limits.
What ships with Demandbase ⇄ Redis Enterprise

Connect Demandbase and Redis Enterprise for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Redis Enterprise connection.

Real-time

Two-way sync

Changes in Demandbase or Redis Enterprise instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or Redis Enterprise data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or Redis Enterprise record.

Observability

Monitoring

Track your Demandbase ⇄ Redis Enterprise sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and Redis Enterprise.

How the Demandbase and Redis Enterprise connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

Redis Enterprise

Integration surface
Redis wire protocol (RESP) via client libraries; separate REST API for cluster management
Authentication
Password or ACL-based credentials, typically over TLS
Change detection
Keyspace notifications over pub/sub or reads from Redis Streams; no transaction-log CDC surface for data
Capabilities
read · write
Rate limits
Throughput is bounded by provisioned cluster capacity rather than published API rate limits
How it works

How to connect Demandbase to Redis Enterprise — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and Redis Enterprise with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    Redis Enterprise connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and Redis Enterprise objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ Redis Enterprise
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase Redis Enterprise
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and Redis Enterprise integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 394 integrations available for Demandbase and Redis Enterprise.

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