Real-time
Two-way sync
Changes in Demandbase or Microsoft Dynamics 365 Sales instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ CRM
Demandbase to Microsoft Dynamics 365 Sales integration — real-time, two-way sync
Keep Demandbase and Microsoft Dynamics 365 Sales in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Live sync
stacksync.com - <1s
- latency
- 2-way
- sync
- 100M+
- records
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Demandbase and Microsoft Dynamics 365 Sales
Keep the people you sell to and the people you market to in one shared view: Microsoft Dynamics 365 Sales and Demandbase sync contacts, accounts, and engagement in real time, in both directions.
Microsoft Dynamics 365 Sales owns the customer relationship and the pipeline; Demandbase runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Opportunities, Quotes, Orders, Invoices in Microsoft Dynamics 365 Sales with Accounts, Opportunities, People (Persons), Activities in Demandbase field by field, in real time, and in both directions. You decide which system owns which fields — Microsoft Dynamics 365 Sales can own account and opportunity status while Demandbase owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Bi-directional sync of accounts, contacts, and opportunities with a SQL database so teams query CRM data without OData or FetchXML.
- 02 Write product usage and warehouse-computed scores onto Dataverse tables so sellers see them in the model-driven app.
- 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
- 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
Common sync patterns
Where Demandbase generates leads: hand-off without re-keying
New leads or responders captured in Demandbase flow into Microsoft Dynamics 365 Sales assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
Where Demandbase captures engagement: activity lands on the record
Opens, clicks, form fills, event attendance, or ad responses recorded in Demandbase post back to the contact or account in Microsoft Dynamics 365 Sales, so reps see interest before they reach out.
What you can sync between Demandbase and Microsoft Dynamics 365 Sales
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | Microsoft Dynamics 365 Sales objects | How this pairing syncs | |
|---|---|---|---|
| Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. | Accounts Company records in Dataverse; the usual anchor for two-way sync with databases and ERPs. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. | Opportunities Deal records with stages and estimated revenue; synced for pipeline reporting and close-triggered workflows. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Activities Emails, calls, appointments, and tasks; read out for activity analytics. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. Custom fields on either side are included in the mapping. | |
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | Custom Tables Tenant-defined Dataverse tables; exposed through the same Web API as standard tables. | Account & Person Lists (Audiences) is specific to Demandbase and Custom Tables to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | Contacts Person records linked to accounts; synced with marketing and support systems. | Company Details (B2B enrichment) is specific to Demandbase and Contacts to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Leads Prospect records; written in from enrichment or web forms, read out on qualification. | Change Subscriptions is specific to Demandbase and Leads to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and Microsoft Dynamics 365 Sales
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase Microsoft Dynamics 365 Sales Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is written to Microsoft Dynamics 365 Sales through its API, with automatic retries and rate-limit backoff.
Microsoft Dynamics 365 Sales Demandbase Sub-second propagation
DetectionMicrosoft Dynamics 365 Sales notifies Stacksync of record changes through webhook events. Dataverse change tracking with delta tokens, plus registered webhooks on table events.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
- Microsoft Dynamics 365 Sales: Requests are governed by Dataverse service protection limits evaluated per user and time window.
What ships with Demandbase ⇄ Microsoft Dynamics 365 Sales
Connect Demandbase and Microsoft Dynamics 365 Sales for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Microsoft Dynamics 365 Sales connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or Microsoft Dynamics 365 Sales data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or Microsoft Dynamics 365 Sales record.
Observability
Monitoring
Track your Demandbase ⇄ Microsoft Dynamics 365 Sales sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and Microsoft Dynamics 365 Sales.
How the Demandbase and Microsoft Dynamics 365 Sales connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
Microsoft Dynamics 365 Sales
- Integration surface
- Dataverse Web API (OData v4 REST)
- Authentication
- OAuth 2.0 via Microsoft Entra ID
- Change detection
- Dataverse change tracking with delta tokens, plus registered webhooks on table events
- Capabilities
- read · write · webhooks
- Rate limits
- Requests are governed by Dataverse service protection limits evaluated per user and time window.
How it works
How to connect Demandbase to Microsoft Dynamics 365 Sales — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and Microsoft Dynamics 365 Sales with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
Microsoft Dynamics 365 Sales
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and Microsoft Dynamics 365 Sales objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ Microsoft Dynamics 365 SalesCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase Microsoft Dynamics 365 SalesCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and Microsoft Dynamics 365 Sales integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and Microsoft Dynamics 365 Sales: authenticate both systems, choose the objects to sync (such as Demandbase's Accounts and Opportunities), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Demandbase and Microsoft Dynamics 365 Sales. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On Microsoft Dynamics 365 Sales: Dataverse change tracking with delta tokens, plus registered webhooks on table events. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Microsoft Dynamics 365 Sales side: Opportunities, Quotes, Orders, Invoices, plus custom fields where Microsoft Dynamics 365 Sales exposes them. On the Demandbase side: Accounts, Opportunities, People (Persons), Activities. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Demandbase and Microsoft Dynamics 365 Sales: Where Demandbase generates leads: hand-off without re-keying; New and updated people stay in step; Where Demandbase captures engagement: activity lands on the record. New leads or responders captured in Demandbase flow into Microsoft Dynamics 365 Sales assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 391 integrations available for Demandbase and Microsoft Dynamics 365 Sales.
Popular · 8 of 391
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Demandbase ⇄ Intercom -
Demandbase ⇄ Kommo -
Demandbase ⇄ Kustomer -
Demandbase ⇄ Nimble -
Microsoft Dynamics 365 Sales ⇄ Marketo -
Microsoft Dynamics 365 Sales ⇄ Salesforce Marketing Cloud -
Microsoft Dynamics 365 Sales ⇄ Cvent -
Microsoft Dynamics 365 Sales ⇄ Eloqua
No integrations match .
