Real-time
Two-way sync
Changes in Demandbase or Infor M3 instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Demandbase to Infor M3 integration — real-time, two-way sync
Keep Demandbase and Infor M3 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Demandbase and Infor M3
Feed the real customer, order, and revenue records from Infor M3 into Demandbase so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Infor M3 holds exactly that: Manufacturing Orders, Inventory Balances, Invoices, Warehouses that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Manufacturing Orders, Inventory Balances, Invoices, Warehouses in Infor M3 with Accounts, Opportunities, People (Persons), Activities in Demandbase in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Demandbase works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Demandbase flow back onto the record in Infor M3.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Keep supplier and purchase order data aligned between M3 and procurement tools
- 02 Consolidate M3 transactional data into an analytics database for cross-plant reporting
- 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
- 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
Common sync patterns
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
Lifecycle triggers from back-office events
A first order, a renewal, or a lapsed account recorded in Infor M3 appears in Demandbase within seconds, ready to start or stop a lifecycle campaign.
Where Demandbase captures new people: signups become customer records
Registrations, form fills, or new subscribers in Demandbase create or update the corresponding record in Infor M3, so the back office sees them without anyone re-keying.
What you can sync between Demandbase and Infor M3
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | Infor M3 objects | How this pairing syncs | |
|---|---|---|---|
| People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. | Customers Customer master records sync with CRM account records to keep one shared customer file. | People (Persons) is specific to Demandbase and Customers to Infor M3 — each maps to any object or custom field on the other side. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Suppliers Supplier records align procurement tools with the vendors M3 purchases from. | Activities is specific to Demandbase and Suppliers to Infor M3 — each maps to any object or custom field on the other side. | |
| Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. | Customer Orders Orders created in commerce or CRM systems land in M3 for fulfillment and invoicing. | Campaigns is specific to Demandbase and Customer Orders to Infor M3 — each maps to any object or custom field on the other side. | |
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | Purchase Orders PO headers and lines sync outward so buyers and receiving teams see the same demand. | Account & Person Lists (Audiences) is specific to Demandbase and Purchase Orders to Infor M3 — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | Manufacturing Orders Production order status feeds portals and CRMs so promised dates reflect the shop floor. | Company Details (B2B enrichment) is specific to Demandbase and Manufacturing Orders to Infor M3 — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Inventory Balances On-hand quantities by warehouse drive available-to-promise in downstream channels. | Change Subscriptions is specific to Demandbase and Inventory Balances to Infor M3 — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and Infor M3
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase Infor M3 Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is written to Infor M3 through its API, with automatic retries and rate-limit backoff.
Infor M3 Demandbase Sub-second propagation
DetectionInfor M3 notifies Stacksync of record changes through webhook events. Event publishing through Infor ION (Business Object Documents), configured in ION, or scheduled polling of API endpoints.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
- Infor M3: Subject to Infor ION API gateway throttling policies.
What ships with Demandbase ⇄ Infor M3
Connect Demandbase and Infor M3 for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Infor M3 connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or Infor M3 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or Infor M3 record.
Observability
Monitoring
Track your Demandbase ⇄ Infor M3 sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and Infor M3.
How the Demandbase and Infor M3 connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
Infor M3
- Integration surface
- REST API (M3 API programs exposed through the Infor ION API gateway)
- Authentication
- OAuth 2.0 via Infor OS / ION API authorization
- Change detection
- Event publishing through Infor ION (Business Object Documents), configured in ION, or scheduled polling of API endpoints
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to Infor ION API gateway throttling policies
How it works
How to connect Demandbase to Infor M3 — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and Infor M3 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
Infor M3
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and Infor M3 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ Infor M3Customers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase Infor M3Company company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and Infor M3 integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and Infor M3: authenticate both systems, choose the objects to sync (such as Demandbase's People (Persons) and Activities), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Demandbase and Infor M3 connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Demandbase–Infor M3 integration in-house.
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Yes — Stacksync ships production-grade connectors for both Demandbase and Infor M3. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On Infor M3: Event publishing through Infor ION (Business Object Documents), configured in ION, or scheduled polling of API endpoints. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Infor M3 side: Manufacturing Orders, Inventory Balances, Invoices, Warehouses, plus custom fields where Infor M3 exposes them. On the Demandbase side: Accounts, Opportunities, People (Persons), Activities. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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