Real-time
Real-time sync
Changes in Demandbase or Dun And Bradstreet instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ CRM
Demandbase to Dun And Bradstreet integration — real-time data sync
Keep Demandbase and Dun And Bradstreet in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Why teams connect Demandbase and Dun And Bradstreet
Flow Dun And Bradstreet data into Demandbase in real time — no exports, no schedulers, no custom scripts.
Dun And Bradstreet is a read-only source: Stacksync reads its data in real time and delivers it into Demandbase, so Demandbase always reflects the current state of Dun And Bradstreet — without exports, scripts, or schedulers.
Dun And Bradstreet owns the customer relationship and the pipeline; Demandbase runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Common use cases
- 01 Sync the D&B corporate family tree (parent and subsidiary DUNS) into the CRM so ABM and territory owners see full account hierarchies and roll pipeline up to the global ultimate.
- 02 Build target-account lists with Criteria Search and land the resulting DUNS plus firmographics in a database for outbound and TAM analysis.
- 03 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
- 04 Subscribe to Demandbase company and person change webhooks - firmographic updates, M&A, and leadership or employment changes - and land them in an operational store for real-time account alerts.
Common sync patterns
Where Demandbase generates leads: hand-off without re-keying
New leads or responders captured in Demandbase flow into Dun And Bradstreet assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
Where Demandbase captures engagement: activity lands on the record
Opens, clicks, form fills, event attendance, or ad responses recorded in Demandbase post back to the contact or account in Dun And Bradstreet, so reps see interest before they reach out.
What you can sync between Demandbase and Dun And Bradstreet
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | Dun And Bradstreet objects | How this pairing syncs | |
|---|---|---|---|
| People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. | Company Information (Data Block) Core firmographics for a D-U-N-S Number - legal name, addresses, industry codes, employees, sales, status. Retrieved read-only via the Enrich endpoint; blocks come in levels L1-L4. | People (Persons) is specific to Demandbase and Company Information (Data Block) to Dun And Bradstreet — each maps to any object or custom field on the other side. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Principals & Contacts (Data Block) Company officers, executives, and contacts tied to a D-U-N-S Number; read-only enrichment used to populate CRM contact and account-owner fields. | Activities is specific to Demandbase and Principals & Contacts (Data Block) to Dun And Bradstreet — each maps to any object or custom field on the other side. | |
| Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. | Company Hierarchy & Connections (Family Tree) Parent, subsidiary, branch, and global-ultimate DUNS relationships; read-only, used to build account hierarchies and corporate-family rollups. | Campaigns is specific to Demandbase and Company Hierarchy & Connections (Family Tree) to Dun And Bradstreet — each maps to any object or custom field on the other side. | |
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | Financial Strength & Risk Insight (Data Block) D&B risk and credit signals - D&B Rating, PAYDEX, Failure Score, Delinquency Score, Viability - keyed by D-U-N-S Number; read-only. | Account & Person Lists (Audiences) is specific to Demandbase and Financial Strength & Risk Insight (Data Block) to Dun And Bradstreet — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | Identity Resolution (Match / cleanseMatch) Sends a company name and address and returns ranked candidate DUNS with confidence codes and a MatchGrade; read-only scored match, not an exact lookup. | Company Details (B2B enrichment) is specific to Demandbase and Identity Resolution (Match / cleanseMatch) to Dun And Bradstreet — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Criteria Search Query companies by firmographic criteria (industry, geography, size) and get back a list of D-U-N-S Numbers to enrich; read-only list building. | Change Subscriptions is specific to Demandbase and Criteria Search to Dun And Bradstreet — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and Dun And Bradstreet
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase Dun And Bradstreet Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryDun And Bradstreet does not accept inbound record writes, so this direction carries requests rather than records: Dun And Bradstreet's output flows back as field updates on the originating Demandbase records.
Dun And Bradstreet Demandbase Interval-based propagation
DetectionStacksync polls Dun And Bradstreet for changes on an incremental schedule, reading only records changed since the previous pass. Polling via D&B Monitoring - register a portfolio of DUNS and pull change notices from the notifications endpoint (retained ~60 days).
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
- Dun And Bradstreet: Per-contract transactions-per-second cap plus weekly/monthly/yearly quotas; exceeding TPS returns HTTP 429 with error 0045/0046 (0047 on spike arrest). Quotas reset on UTC boundaries.
What ships with Demandbase ⇄ Dun And Bradstreet
Connect Demandbase and Dun And Bradstreet for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Dun And Bradstreet connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or Dun And Bradstreet data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or Dun And Bradstreet record.
Observability
Monitoring
Track your Demandbase ⇄ Dun And Bradstreet sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and Dun And Bradstreet.
How the Demandbase and Dun And Bradstreet connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
Dun And Bradstreet
- Integration surface
- D&B Direct+ REST API (plus.dnb.com) - capability groups for Identity Resolution (Match), Search, Enrich (Data Blocks by D-U-N-S Number), Multi-Process, Data File/Batch, and Monitoring
- Authentication
- OAuth 2.0 client-credentials: Base-auth a consumer key/secret to POST /v3/token for a bearer token; access tokens expire after 24 hours.
- Change detection
- Polling via D&B Monitoring - register a portfolio of DUNS and pull change notices from the notifications endpoint (retained ~60 days). Bundled push delivery is configured with your D&B rep; there is no standard HTTP webhook and no log-based CDC.
- Capabilities
- read
- Rate limits
- Per-contract transactions-per-second cap plus weekly/monthly/yearly quotas; exceeding TPS returns HTTP 429 with error 0045/0046 (0047 on spike arrest). Quotas reset on UTC boundaries.
How it works
How to connect Demandbase to Dun And Bradstreet — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and Dun And Bradstreet with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
Dun And Bradstreet
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and Dun And Bradstreet objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ Dun And BradstreetCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase Dun And BradstreetCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and Dun And Bradstreet integration FAQ
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Yes. Stacksync provides a managed, real-time integration between Demandbase and Dun And Bradstreet — Dun And Bradstreet is a read-only source, so data flows from it into the other system: authenticate both systems, choose the objects to sync, map fields visually, and changes propagate in milliseconds — no code required.
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Dun And Bradstreet: D&B Direct+ is a reference-data / enrichment API - read and enrich only. You retrieve firmographics, contacts, hierarchy, and risk scores for a D-U-N-S Number; there is no endpoint to write business records back into D&B. Demandbase: API usage is credit-based, with credit cost varying by endpoint - a contact email lookup costs differently from a full profile enrichment. Stacksync's field mapping accounts for these differences between Demandbase and Dun And Bradstreet without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Demandbase and Dun And Bradstreet records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Demandbase and Dun And Bradstreet connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Demandbase–Dun And Bradstreet integration in-house.
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Yes — Stacksync ships production-grade connectors for both Demandbase and Dun And Bradstreet. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On Dun And Bradstreet: Polling via D&B Monitoring - register a portfolio of DUNS and pull change notices from the notifications endpoint (retained ~60 days). Bundled push delivery is configured with your D&B rep; there is no standard HTTP webhook and no log-based CDC. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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