Skip to content
Marketing ⇄ CRM

Cvent to Salesloft integration — real-time, two-way sync

Keep Cvent and Salesloft in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Cvent and Salesloft

Keep the people you sell to and the people you market to in one shared view: Salesloft and Cvent sync contacts, accounts, and engagement in real time, in both directions.

Salesloft owns the customer relationship and the pipeline; Cvent runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Cadence Memberships, Emails, Calls, Tasks in Salesloft with Sessions, Speakers, Exhibitors, Surveys in Cvent field by field, in real time, and in both directions. You decide which system owns which fields — Salesloft can own account and opportunity status while Cvent owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Auto-enroll leads into cadences when a row in an enrichment database meets a scoring condition.
  • 02 Write email and call activity back to the CRM or a Postgres table for a complete engagement timeline.
  • 03 Sync Sessions and Speakers into a content database or agenda app so schedule and speaker changes propagate without manual re-entry.
  • 04 Read Budgets and event financials into an ERP or finance database to reconcile planned versus actual event spend.

Common sync patterns

Segments and audiences follow the CRM

Where Cvent builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Salesloft, so who receives a campaign reflects current pipeline reality instead of a stale export.

Where Cvent generates leads: hand-off without re-keying

New leads or responders captured in Cvent flow into Salesloft assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.

New and updated people stay in step

When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.

What you can sync between Cvent and Salesloft

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Cvent objects Salesloft objects How this pairing syncs
Events Top-level event containers created and updated through the Events endpoints; read out for reporting and written to provision events from an external system. Users Seller records used for ownership mapping and activity attribution. Events is specific to Cvent and Users to Salesloft — each maps to any object or custom field on the other side.
Contacts Account-wide people database spanning every event; synced two-way with a CRM or warehouse as the shared audience source of truth via the Create Contacts endpoint. Custom Fields Per-person and per-account fields commonly populated by enrichment syncs for personalization. Contacts is specific to Cvent and Custom Fields to Salesloft — each maps to any object or custom field on the other side.
Attendees and Registrations Per-event registrants; written in from CRM or marketing signup flows via POST /ea/attendees and read back out to a warehouse for attendance and registration-status reporting. People Prospect records with contact data and CRM ID mappings, the primary sync target. Attendees and Registrations is specific to Cvent and People to Salesloft — each maps to any object or custom field on the other side.
Sessions Agenda items within an event; listed or created through the API and synced so session-level attendance feeds reporting tables. Accounts Company records mirrored from the CRM for account-based workflows. Sessions is specific to Cvent and Accounts to Salesloft — each maps to any object or custom field on the other side.
Speakers Speaker records tied to an event; synced two-way with a speaker database or CMS, with an updatedDate on each record for incremental pulls. Cadences Multi-step outreach sequences that people are enrolled in and reported on. Speakers is specific to Cvent and Cadences to Salesloft — each maps to any object or custom field on the other side.
Exhibitors Exhibitor and sponsor records; synced to a CRM or database to track booth, sponsorship, and lead-capture data per event. Cadence Memberships Enrollment records linking a person to a cadence step and status. Exhibitors is specific to Cvent and Cadence Memberships to Salesloft — each maps to any object or custom field on the other side.

How changes propagate between Cvent and Salesloft

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Cvent Salesloft Sub-second propagation

DetectionCvent notifies Stacksync of record changes through webhook events. Per-event webhooks push attendee, registration, session, and speaker changes.

DeliveryEach detected change is written to Salesloft through its API, with automatic retries and rate-limit backoff.

Salesloft Cvent Sub-second propagation

DetectionSalesloft notifies Stacksync of record changes through webhook events. Webhook event subscriptions plus polling on updated_at timestamps.

DeliveryEach detected change is written to Cvent through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Cvent: Responses carry X-RateLimit-Limit/Remaining/Reset headers; a 429 signals either the per-second limit (retry with exponential backoff from ~2s) or the daily quota (up to 500,000 calls/day on the Premium tier, 1,000/day on Free) exhausted until midnight UTC.
  • Salesloft: Subject to the platform's per-minute API rate limits.
What ships with Cvent ⇄ Salesloft

Connect Cvent and Salesloft for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Cvent–Salesloft connection.

Real-time

Two-way sync

Changes in Cvent or Salesloft instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Cvent or Salesloft data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Cvent or Salesloft record.

Observability

Monitoring

Track your Cvent ⇄ Salesloft sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Cvent and Salesloft.

How the Cvent and Salesloft connectors work

Cvent

Integration surface
Cvent REST API (JSON over HTTPS at api-platform.cvent.com/ea, paginated list endpoints)
Authentication
OAuth 2.0 client-credentials flow: a client ID and secret are Basic-auth exchanged for a 60-minute bearer token at api-platform.cvent.com/ea/oauth2/token; legacy API-key and SOAP/CSN auth are deprecated
Change detection
Per-event webhooks push attendee, registration, session, and speaker changes; list endpoints also expose updatedDate for polling and support on-demand manual sync
Capabilities
read · write · webhooks
Rate limits
Responses carry X-RateLimit-Limit/Remaining/Reset headers; a 429 signals either the per-second limit (retry with exponential backoff from ~2s) or the daily quota (up to 500,000 calls/day on the Premium tier, 1,000/day on Free) exhausted until midnight UTC
Cvent setup guide

Salesloft

Integration surface
REST API (v2)
Authentication
OAuth 2.0
Change detection
Webhook event subscriptions plus polling on updated_at timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's per-minute API rate limits
How it works

How to connect Cvent to Salesloft — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Cvent and Salesloft with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Cvent connected
    Salesloft connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Cvent and Salesloft objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Cvent ⇄ Salesloft
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Cvent Salesloft
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Cvent and Salesloft integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 464 integrations available for Cvent and Salesloft.

Popular · 8 of 464
All Cvent integrations All Salesloft integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own