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CRM

Crustdata to Gong integration — real-time data sync

Keep Crustdata and Gong in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Crustdata and Gong

Run Crustdata and Gong side by side with the same accounts and contacts in both, whether they serve different teams or one is replacing the other.

Crustdata is a read-only source: Stacksync reads its data in real time and delivers it into Gong, so Gong always reflects the current state of Crustdata — without exports, scripts, or schedulers.

Two CRMs in one company is more common than anyone plans for: an acquisition brings its own system, regions or business units standardize differently, or a migration is under way and both are live. In every case, some of the same companies and people exist in both systems, and every day of manual double entry pushes the copies further apart.

Common use cases

  • 01 Enrich CRM accounts with firmographics, headcount growth, and tech stack so scoring and routing run on complete data.
  • 02 Fill missing contact fields on CRM people records from Crustdata profiles instead of manual research.
  • 03 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.
  • 04 Import externally recorded dialer or web-conference calls into Gong via POST /v2/calls so they get transcribed and analyzed like native Gong calls.

Common sync patterns

Post-acquisition consolidation

Keep both CRMs accurate while the merged team decides on a target system, instead of freezing one and losing months of updates.

Migration with a parallel run

When one CRM is replacing the other, run both fully live until cutover, with no snapshot gap and no data freeze.

Divisional or regional split

Where each CRM serves a different team or region, sync just the shared accounts and contacts so handoffs and cross-sell work.

What you can sync between Crustdata and Gong

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Crustdata objects Gong objects How this pairing syncs
Companies Firmographic records — industry, size, funding, growth signals; read out to enrich CRM accounts and warehouse company tables. Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. Companies is specific to Crustdata and Data Privacy (Erasure) to Gong — each maps to any object or custom field on the other side.
People Contact and profile data for decision-makers; read into a CRM or outreach tool to fill missing titles, emails, and LinkedIn profiles. Calls Retrieved via POST /v2/calls/extensive with participants, topics, trackers, scorecards, and media URLs, filtered by fromDateTime/toDateTime; external recordings are also imported via POST /v2/calls with media uploaded via PUT /v2/calls/{id}/media. Read and write. People is specific to Crustdata and Calls to Gong — each maps to any object or custom field on the other side.
Headcount and Growth Metrics Time-series employee counts by department and region; read to score accounts on hiring momentum and expansion signals. Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Headcount and Growth Metrics is specific to Crustdata and Transcripts to Gong — each maps to any object or custom field on the other side.
Tech Stack Detected technologies per company; read to build segments and route accounts by the tools they already use. Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. Tech Stack is specific to Crustdata and Users to Gong — each maps to any object or custom field on the other side.
Screener Results Saved company searches with filter criteria; read on a schedule so target-account lists in the CRM refresh as companies enter the criteria. Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. Screener Results is specific to Crustdata and Interaction Stats (Activity) to Gong — each maps to any object or custom field on the other side.
Enrichment Responses Real-time enrichment lookups keyed by domain or profile URL; read to append fresh firmographic and contact data at form-fill or record-creation time. Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Enrichment Responses is specific to Crustdata and Trackers & Scorecards to Gong — each maps to any object or custom field on the other side.

How changes propagate between Crustdata and Gong

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Crustdata Gong Interval-based propagation

DetectionStacksync polls Crustdata for changes on an incremental schedule, reading only records changed since the previous pass. Pull-based: real-time enrichment endpoints for on-demand lookups plus periodic re-pulls of screeners and datasets.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Gong Crustdata Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryCrustdata does not accept inbound record writes, so this direction carries requests rather than records: Crustdata's output flows back as field updates on the originating Gong records.

Rate-limit considerations

  • Crustdata: Requests are metered by plan credits and per-minute rate limits; bulk dataset pulls are the efficient path for large refreshes rather than per-record enrichment calls.
  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
What ships with Crustdata ⇄ Gong

Connect Crustdata and Gong for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Crustdata–Gong connection.

Real-time

Real-time sync

Changes in Crustdata or Gong instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Crustdata or Gong data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Crustdata or Gong record.

Observability

Monitoring

Track your Crustdata ⇄ Gong sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Crustdata and Gong.

How the Crustdata and Gong connectors work

Crustdata

Integration surface
REST API (JSON)
Authentication
API token — Authorization: Token header issued per workspace
Change detection
Pull-based: real-time enrichment endpoints for on-demand lookups plus periodic re-pulls of screeners and datasets; no webhooks or change feed
Capabilities
read
Rate limits
Requests are metered by plan credits and per-minute rate limits; bulk dataset pulls are the efficient path for large refreshes rather than per-record enrichment calls.

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide
How it works

How to connect Crustdata to Gong — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Crustdata and Gong with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Crustdata connected
    Gong connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Crustdata and Gong objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Crustdata ⇄ Gong
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Crustdata Gong
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Crustdata and Gong integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 327 integrations available for Crustdata and Gong.

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