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CRM ⇄ Marketing

Crustdata to Demandbase integration — real-time data sync

Keep Crustdata and Demandbase in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Crustdata and Demandbase

Flow Crustdata data into Demandbase in real time — no exports, no schedulers, no custom scripts.

Crustdata is a read-only source: Stacksync reads its data in real time and delivers it into Demandbase, so Demandbase always reflects the current state of Crustdata — without exports, scripts, or schedulers.

Crustdata owns the customer relationship and the pipeline; Demandbase runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Common use cases

  • 01 Enrich CRM accounts with firmographics, headcount growth, and tech stack so scoring and routing run on complete data.
  • 02 Fill missing contact fields on CRM people records from Crustdata profiles instead of manual research.
  • 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
  • 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.

Common sync patterns

Where Demandbase captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Demandbase post back to the contact or account in Crustdata, so reps see interest before they reach out.

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

Segments and audiences follow the CRM

Where Demandbase builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Crustdata, so who receives a campaign reflects current pipeline reality instead of a stale export.

What you can sync between Crustdata and Demandbase

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Crustdata objects Demandbase objects How this pairing syncs
Screener Results Saved company searches with filter criteria; read on a schedule so target-account lists in the CRM refresh as companies enter the criteria. Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Screener Results is specific to Crustdata and Company Details (B2B enrichment) to Demandbase — each maps to any object or custom field on the other side.
Enrichment Responses Real-time enrichment lookups keyed by domain or profile URL; read to append fresh firmographic and contact data at form-fill or record-creation time. Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. Enrichment Responses is specific to Crustdata and Change Subscriptions to Demandbase — each maps to any object or custom field on the other side.
Companies Firmographic records — industry, size, funding, growth signals; read out to enrich CRM accounts and warehouse company tables. Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. Companies is specific to Crustdata and Accounts to Demandbase — each maps to any object or custom field on the other side.
People Contact and profile data for decision-makers; read into a CRM or outreach tool to fill missing titles, emails, and LinkedIn profiles. Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. People is specific to Crustdata and Opportunities to Demandbase — each maps to any object or custom field on the other side.
Headcount and Growth Metrics Time-series employee counts by department and region; read to score accounts on hiring momentum and expansion signals. People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Headcount and Growth Metrics is specific to Crustdata and People (Persons) to Demandbase — each maps to any object or custom field on the other side.
Tech Stack Detected technologies per company; read to build segments and route accounts by the tools they already use. Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Tech Stack is specific to Crustdata and Activities to Demandbase — each maps to any object or custom field on the other side.

How changes propagate between Crustdata and Demandbase

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Crustdata Demandbase Interval-based propagation

DetectionStacksync polls Crustdata for changes on an incremental schedule, reading only records changed since the previous pass. Pull-based: real-time enrichment endpoints for on-demand lookups plus periodic re-pulls of screeners and datasets.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Demandbase Crustdata Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryCrustdata does not accept inbound record writes, so this direction carries requests rather than records: Crustdata's output flows back as field updates on the originating Demandbase records.

Rate-limit considerations

  • Crustdata: Requests are metered by plan credits and per-minute rate limits; bulk dataset pulls are the efficient path for large refreshes rather than per-record enrichment calls.
  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
What ships with Crustdata ⇄ Demandbase

Connect Crustdata and Demandbase for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Crustdata–Demandbase connection.

Real-time

Real-time sync

Changes in Crustdata or Demandbase instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Crustdata or Demandbase data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Crustdata or Demandbase record.

Observability

Monitoring

Track your Crustdata ⇄ Demandbase sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Crustdata and Demandbase.

How the Crustdata and Demandbase connectors work

Crustdata

Integration surface
REST API (JSON)
Authentication
API token — Authorization: Token header issued per workspace
Change detection
Pull-based: real-time enrichment endpoints for on-demand lookups plus periodic re-pulls of screeners and datasets; no webhooks or change feed
Capabilities
read
Rate limits
Requests are metered by plan credits and per-minute rate limits; bulk dataset pulls are the efficient path for large refreshes rather than per-record enrichment calls.

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
How it works

How to connect Crustdata to Demandbase — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Crustdata and Demandbase with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Crustdata connected
    Demandbase connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Crustdata and Demandbase objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Crustdata ⇄ Demandbase
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Crustdata Demandbase
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Crustdata and Demandbase integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 264 integrations available for Crustdata and Demandbase.

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