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Marketing ⇄ CRM

Bingads to Twenty CRM integration — real-time, two-way sync

Keep Bingads and Twenty CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and Twenty CRM

Keep the people you sell to and the people you market to in one shared view: Twenty CRM and Bingads sync contacts, accounts, and engagement in real time, in both directions.

Twenty CRM owns the customer relationship and the pipeline; Bingads runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Notes, Custom Objects, Attachments, Workspace Members in Twenty CRM with Ads, Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — Twenty CRM can own account and opportunity status while Bingads owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Two-way sync of People and Companies between Twenty and a production Postgres database so engineers can query CRM data with SQL.
  • 02 Push product usage or billing data from a warehouse into Twenty custom fields to give reps account context.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Where Bingads captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Bingads post back to the contact or account in Twenty CRM, so reps see interest before they reach out.

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

Segments and audiences follow the CRM

Where Bingads builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Twenty CRM, so who receives a campaign reflects current pipeline reality instead of a stale export.

What you can sync between Bingads and Twenty CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Twenty CRM objects How this pairing syncs
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. People Individual contact records with emails, phones, and company links; a core target for contact syncs. Keywords & Negative Keywords is specific to Bingads and People to Twenty CRM — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Companies Account-level records that group people and opportunities. Budgets & Bid Strategies is specific to Bingads and Companies to Twenty CRM — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Opportunities Deal records tracked through pipeline stages, synced for forecasting. Audiences & Remarketing Lists is specific to Bingads and Opportunities to Twenty CRM — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Tasks To-dos linked to people, companies, or deals. Conversion Goals & Offline Conversions is specific to Bingads and Tasks to Twenty CRM — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Notes Free-form notes attached to records, useful for mirroring activity from other tools. Ad Extensions (Assets) is specific to Bingads and Notes to Twenty CRM — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Custom Objects User-defined objects created in Twenty's data model settings, addressable through the same APIs as standard objects. Accounts, Customers & Users is specific to Bingads and Custom Objects to Twenty CRM — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Twenty CRM

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Twenty CRM Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to Twenty CRM through its API, with automatic retries and rate-limit backoff.

Twenty CRM Bingads Sub-second propagation

DetectionTwenty CRM notifies Stacksync of record changes through webhook events. Webhooks on record create, update, and delete events, or polling on record update timestamps.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Twenty CRM: Subject to the platform's API rate limits; self-hosted deployments control their own limits.
What ships with Bingads ⇄ Twenty CRM

Connect Bingads and Twenty CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Twenty CRM connection.

Real-time

Two-way sync

Changes in Bingads or Twenty CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Twenty CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Twenty CRM record.

Observability

Monitoring

Track your Bingads ⇄ Twenty CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Twenty CRM.

How the Bingads and Twenty CRM connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Twenty CRM

Integration surface
GraphQL and REST APIs
Authentication
API key
Change detection
Webhooks on record create, update, and delete events, or polling on record update timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; self-hosted deployments control their own limits.
How it works

How to connect Bingads to Twenty CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Twenty CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Twenty CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Twenty CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Twenty CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Twenty CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Twenty CRM integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 393 integrations available for Bingads and Twenty CRM.

Popular · 7 of 393
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