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Marketing ⇄ ERP

Bingads to Extensiv (3PL Central) integration — real-time, two-way sync

Keep Bingads and Extensiv (3PL Central) in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and Extensiv (3PL Central)

Feed the real customer, order, and revenue records from Extensiv (3PL Central) into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Extensiv (3PL Central) holds exactly that: Inventory, Orders, Receivers, Shipments that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Inventory, Orders, Receivers, Shipments in Extensiv (3PL Central) with Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in Extensiv (3PL Central).

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Push receiving confirmations back to purchasing systems when inbound stock arrives.
  • 02 Consolidate order and shipment data across 3PL clients into a reporting database for billing and SLA tracking.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
  • 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.

Common sync patterns

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

Purchase history drives segmentation

Orders, invoices, and revenue totals from Extensiv (3PL Central) land on the matching contact or account in Bingads, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because Extensiv (3PL Central) knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

What you can sync between Bingads and Extensiv (3PL Central)

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Extensiv (3PL Central) objects How this pairing syncs
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Customers The 3PL's clients; nearly every other record is scoped to one, so syncs carry customer context on each call. Budgets & Bid Strategies is specific to Bingads and Customers to Extensiv (3PL Central) — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Items SKU masters kept aligned between the merchant's systems and the warehouse. Audiences & Remarketing Lists is specific to Bingads and Items to Extensiv (3PL Central) — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Inventory On-hand and available quantities by warehouse, mirrored out to drive channel availability. Conversion Goals & Offline Conversions is specific to Bingads and Inventory to Extensiv (3PL Central) — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Orders Outbound fulfillment orders pushed in from commerce or ERP systems. Ad Extensions (Assets) is specific to Bingads and Orders to Extensiv (3PL Central) — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Receivers Inbound receiving records (receipts/ASNs) that confirm stock arrival back to purchasing systems. Accounts, Customers & Users is specific to Bingads and Receivers to Extensiv (3PL Central) — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Shipments Carrier and tracking details synced back once orders ship. Performance Reports is specific to Bingads and Shipments to Extensiv (3PL Central) — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Extensiv (3PL Central)

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Extensiv (3PL Central) Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to Extensiv (3PL Central) through its API, with automatic retries and rate-limit backoff.

Extensiv (3PL Central) Bingads Sub-second propagation

DetectionExtensiv (3PL Central) notifies Stacksync of record changes through webhook events. Webhook events for order, receipt, item, and inventory changes, with polling on modified-date filters as a fallback.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Extensiv (3PL Central): Subject to the platform's API rate limits; batch endpoints reduce call volume for order and inventory syncs.
What ships with Bingads ⇄ Extensiv (3PL Central)

Connect Bingads and Extensiv (3PL Central) for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Extensiv (3PL Central) connection.

Real-time

Two-way sync

Changes in Bingads or Extensiv (3PL Central) instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Extensiv (3PL Central) data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Extensiv (3PL Central) record.

Observability

Monitoring

Track your Bingads ⇄ Extensiv (3PL Central) sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Extensiv (3PL Central).

How the Bingads and Extensiv (3PL Central) connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Extensiv (3PL Central)

Integration surface
REST API
Authentication
Short-lived access tokens obtained from integration client credentials (client ID and secret)
Change detection
Webhook events for order, receipt, item, and inventory changes, with polling on modified-date filters as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; batch endpoints reduce call volume for order and inventory syncs
How it works

How to connect Bingads to Extensiv (3PL Central) — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Extensiv (3PL Central) with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Extensiv (3PL Central) connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Extensiv (3PL Central) objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Extensiv (3PL Central)
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Extensiv (3PL Central)
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Extensiv (3PL Central) integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 363 integrations available for Bingads and Extensiv (3PL Central).

Popular · 6 of 363
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