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Business productivity ⇄ CRM

BetterContact to Close integration — real-time data sync

Keep BetterContact and Close in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from MuleSoft
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Migrated from Matillion
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Why teams connect BetterContact and Close

Flow BetterContact data into Close in real time — no exports, no schedulers, no custom scripts.

BetterContact is a read-only source: Stacksync reads its data in real time and delivers it into Close, so Close always reflects the current state of BetterContact — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever BetterContact holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • 01 Validate catch-all email addresses before sending to protect sender domain reputation.
  • 02 Enrich new CRM leads with verified emails and mobile numbers as they are created, writing results back to the CRM record.
  • 03 Sync Close leads and opportunities into Postgres or a warehouse for pipeline reporting outside Close's built-in reports.
  • 04 Two-way sync between Close and a billing or ERP system so closed-won opportunities create customers and invoices automatically.

Common sync patterns

Where BetterContact can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Close sync into BetterContact, so people working there have the context without switching tools.

Where BetterContact runs outreach

Prospects, sends, and replies sync into Close, keeping lead status current without manual imports.

Where BetterContact supplies contact or company data

Enriched fields land directly on records in Close, and refreshes keep them from going stale.

What you can sync between BetterContact and Close

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

BetterContact objects Close objects How this pairing syncs
Enriched Contact Verified work emails and mobile numbers with job title, LinkedIn profile, location, and skills. Leads The top-level record in Close; represents a company and holds its contacts, opportunities, and activity history. Enriched Contact is specific to BetterContact and Leads to Close — each maps to any object or custom field on the other side.
Company Company data returned with each contact: name, domain, HQ location, industry, employee count. Contacts People nested under a lead, with emails and phone numbers used for outreach syncs. Company is specific to BetterContact and Contacts to Close — each maps to any object or custom field on the other side.
Lead Finder Search Prospect discovery by people and company filters, returning enriched lead profiles. Opportunities Deal records with value, confidence, and status; commonly synced to reporting and billing systems. Lead Finder Search is specific to BetterContact and Opportunities to Close — each maps to any object or custom field on the other side.
Enrichment Request Batch or single submissions of up to 100 contacts per request for waterfall enrichment. Activities Calls, emails, SMS, notes, and meetings logged against a lead; the source for engagement analytics. Enrichment Request is specific to BetterContact and Activities to Close — each maps to any object or custom field on the other side.

How changes propagate between BetterContact and Close

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

BetterContact Close Sub-second propagation

DetectionBetterContact notifies Stacksync of record changes through webhook events. Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint.

DeliveryEach detected change is written to Close through its API, with automatic retries and rate-limit backoff.

Close BetterContact Sub-second propagation

DetectionClose notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, with polling on date_updated fields for backfills.

DeliveryBetterContact does not accept inbound record writes, so this direction carries requests rather than records: BetterContact's output flows back as field updates on the originating Close records.

Rate-limit considerations

  • BetterContact: Batches capped at 100 contacts per enrichment request.
  • Close: Subject to per-endpoint rate limits communicated in response headers.
What ships with BetterContact ⇄ Close

Connect BetterContact and Close for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every BetterContact–Close connection.

Real-time

Real-time sync

Changes in BetterContact or Close instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever BetterContact or Close data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single BetterContact or Close record.

Observability

Monitoring

Track your BetterContact ⇄ Close sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between BetterContact and Close.

How the BetterContact and Close connectors work

BetterContact

Integration surface
Asynchronous REST API: submit contacts, then receive results via webhook or fetch them from a results endpoint
Authentication
API key
Change detection
Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint; there is no persistent record store to watch
Capabilities
read · webhooks
Rate limits
Batches capped at 100 contacts per enrichment request.

Close

Integration surface
REST API
Authentication
API key (sent via HTTP Basic auth)
Change detection
Webhook subscriptions for record events, with polling on date_updated fields for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to per-endpoint rate limits communicated in response headers
How it works

How to connect BetterContact to Close — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate BetterContact and Close with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    BetterContact connected
    Close connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the BetterContact and Close objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · BetterContact ⇄ Close
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    BetterContact Close
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

BetterContact and Close integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 390 integrations available for BetterContact and Close.

Popular · 8 of 390
All BetterContact integrations All Close integrations Browse all integrations
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