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Data warehouse ⇄ CRM

Azure Synapse Analytics to Gong integration — real-time, two-way sync

Keep Azure Synapse Analytics and Gong in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Synapse Analytics and Gong

Sync Gong into Azure Synapse Analytics continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Transcripts, Users, Interaction Stats (Activity), Trackers & Scorecards from Gong land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Gong. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • 01 Pull call Transcripts by callId into a warehouse or vector store to power search, RAG, and deal-review summaries over what was said on calls.
  • 02 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.
  • 03 Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.
  • 04 Consolidate SaaS data alongside lake data so analysts join both through one SQL surface.

Common sync patterns

CRM analytics on live data

Accounts, contacts, and activity from Gong are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in Gong, where the people working accounts actually see them.

A single customer view

Join Gong's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.

What you can sync between Azure Synapse Analytics and Gong

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Synapse Analytics objects Gong objects How this pairing syncs
Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. Tables (dedicated SQL pool) is specific to Azure Synapse Analytics and Data Privacy (Erasure) to Gong — each maps to any object or custom field on the other side.
External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Calls Retrieved via POST /v2/calls/extensive with participants, topics, trackers, scorecards, and media URLs, filtered by fromDateTime/toDateTime; external recordings are also imported via POST /v2/calls with media uploaded via PUT /v2/calls/{id}/media. Read and write. External tables is specific to Azure Synapse Analytics and Calls to Gong — each maps to any object or custom field on the other side.
Views Curated projections used when downstream tools should not read base tables directly. Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Views is specific to Azure Synapse Analytics and Transcripts to Gong — each maps to any object or custom field on the other side.
Schemas Namespaces that separate staging, integration, and presentation layers. Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. Schemas is specific to Azure Synapse Analytics and Users to Gong — each maps to any object or custom field on the other side.
Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. Materialized views is specific to Azure Synapse Analytics and Interaction Stats (Activity) to Gong — each maps to any object or custom field on the other side.
SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. SQL pools is specific to Azure Synapse Analytics and Trackers & Scorecards to Gong — each maps to any object or custom field on the other side.

How changes propagate between Azure Synapse Analytics and Gong

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure Synapse Analytics Gong Interval-based propagation

DetectionStacksync polls Azure Synapse Analytics for changes on an incremental schedule, reading only records changed since the previous pass. Polling on watermark columns.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Gong Azure Synapse Analytics Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryEach detected change is applied to Azure Synapse Analytics as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
What ships with Azure Synapse Analytics ⇄ Gong

Connect Azure Synapse Analytics and Gong for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Synapse Analytics–Gong connection.

Real-time

Two-way sync

Changes in Azure Synapse Analytics or Gong instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Synapse Analytics or Gong data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Synapse Analytics or Gong record.

Observability

Monitoring

Track your Azure Synapse Analytics ⇄ Gong sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Synapse Analytics and Gong.

How the Azure Synapse Analytics and Gong connectors work

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide
How it works

How to connect Azure Synapse Analytics to Gong — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Synapse Analytics and Gong with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Synapse Analytics connected
    Gong connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Synapse Analytics and Gong objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Synapse Analytics ⇄ Gong
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Synapse Analytics Gong
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Synapse Analytics and Gong integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

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