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Database ⇄ CRM

Azure SQL Database to Folk CRM integration — real-time, two-way sync

Keep Azure SQL Database and Folk CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure SQL Database and Folk CRM

Treat Folk CRM like part of your database: its records live in Azure SQL Database as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Azure SQL Database, where it can be queried and joined like everything else.

Stacksync mirrors Companies, Groups, Custom fields, Notes from Folk CRM into Schemas, Rows and columns, Stored procedures, Change tracking / CDC tables in Azure SQL Database with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Folk CRM with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Push enriched contact data from a data warehouse into folk custom fields.
  • Mirror folk groups into a reporting database to track pipeline and outreach coverage.
  • Feed an Azure SQL operational database with orders and inventory from an ERP in near real time.
  • Expose SaaS data (billing, support tickets) as tables in Azure SQL for reporting teams already on Microsoft tooling.

Trigger workflows from CRM changes

Field and stage updates in Folk CRM arrive as row changes in Azure SQL Database, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Folk CRM become tables in Azure SQL Database you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Azure SQL Database sync onto the matching records in Folk CRM, giving go-to-market teams live product context.

What you can sync between Azure SQL Database and Folk CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure SQL Database objects Folk CRM objects
Rows and columns Standard relational records with typed columns; primary keys anchor upserts. Notes Free-text context attached to people and companies, readable for reporting.
Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts. Reminders Follow-up items that can be created from external triggers.
Change tracking / CDC tables System-maintained change records used to drive incremental sync. People Contact records; the primary entity synced with outreach and enrichment tools.
Tables The primary sync target; rows map one-to-one to records in the paired system. Companies Organization records linked to people and kept aligned with billing or CS systems.
Views Read-only projections used when the sync should expose a curated shape rather than raw tables. Groups Shared workspaces that organize contacts; group membership is often the field integrations act on.
Schemas Namespaces that organize tables and control which objects a sync user can reach. Custom fields Group-scoped attributes that receive enriched or computed values from external systems.
What ships with Azure SQL Database ⇄ Folk CRM

Connect Azure SQL Database and Folk CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure SQL Database–Folk CRM connection.

Real-time

Two-way sync

Changes in Azure SQL Database or Folk CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure SQL Database or Folk CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure SQL Database or Folk CRM record.

Observability

Monitoring

Track your Azure SQL Database ⇄ Folk CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure SQL Database and Folk CRM.

How the Azure SQL Database and Folk CRM connectors work

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC

Folk CRM

Integration surface
REST API
Authentication
API key (Bearer token)
Change detection
Webhook subscriptions for record events, with polling of list endpoints as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Azure SQL Database to Folk CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure SQL Database and Folk CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure SQL Database connected
    Folk CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure SQL Database and Folk CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure SQL Database ⇄ Folk CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure SQL Database Folk CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure SQL Database and Folk CRM integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure SQL Database and Folk CRM.

Popular · 8 of 386
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