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Database ⇄ Marketing

Azure Cosmos DB to Bingads integration — real-time, two-way sync

Keep Azure Cosmos DB and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Cosmos DB and Bingads

Give your team Bingads's contacts, campaigns, and engagement in Azure Cosmos DB: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Azure Cosmos DB, hard to get into campaigns without manual exports.

Stacksync mirrors Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions, Ad Extensions (Assets) from Bingads into Stored procedures and triggers, Databases, Containers, Items (JSON documents) in Azure Cosmos DB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Azure Cosmos DB, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Two-way sync between a Cosmos DB-backed product catalog and a PIM or commerce platform.
  • 02 Consolidate documents from multiple containers into a single reporting store.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in Azure Cosmos DB beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in Azure Cosmos DB, so scoring, jobs, and notifications run in the tooling your team already uses.

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

What you can sync between Azure Cosmos DB and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Cosmos DB objects Bingads objects How this pairing syncs
Partition keys Determine data distribution and must be included on writes for the sync to route items correctly. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Partition keys is specific to Azure Cosmos DB and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Change feed entries Ordered record of inserts and updates per partition, consumed for incremental sync. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Change feed entries is specific to Azure Cosmos DB and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.
Stored procedures and triggers Server-side logic scoped to a partition; relevant when writes must respect existing validation. Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Stored procedures and triggers is specific to Azure Cosmos DB and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side.
Databases Top-level namespaces that scope containers and throughput provisioning. Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Databases is specific to Azure Cosmos DB and Accounts, Customers & Users to Bingads — each maps to any object or custom field on the other side.
Containers The unit of partitioning and throughput; each container maps to a synced collection. Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Containers is specific to Azure Cosmos DB and Performance Reports to Bingads — each maps to any object or custom field on the other side.
Items (JSON documents) Schema-flexible JSON records read and written during sync; nested structures are flattened or mapped as needed. Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Items (JSON documents) is specific to Azure Cosmos DB and Campaigns to Bingads — each maps to any object or custom field on the other side.

How changes propagate between Azure Cosmos DB and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure Cosmos DB Bingads Sub-second propagation

DetectionChanges in Azure Cosmos DB are captured at the source via change data capture — no polling loop against its API. Built-in change feed exposing inserts and updates in order within each partition key range.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads Azure Cosmos DB Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Azure Cosmos DB as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Azure Cosmos DB ⇄ Bingads

Connect Azure Cosmos DB and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Cosmos DB–Bingads connection.

Real-time

Two-way sync

Changes in Azure Cosmos DB or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Cosmos DB or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Cosmos DB or Bingads record.

Observability

Monitoring

Track your Azure Cosmos DB ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Cosmos DB and Bingads.

How the Azure Cosmos DB and Bingads connectors work

Azure Cosmos DB

Integration surface
REST API and SDKs over HTTPS (API for NoSQL, formerly the SQL API); also MongoDB, Cassandra, Gremlin, and Table API surfaces
Authentication
Account keys, resource tokens, or Microsoft Entra ID role-based access
Change detection
Built-in change feed exposing inserts and updates in order within each partition key range
Capabilities
read · write · CDC

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect Azure Cosmos DB to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Cosmos DB and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Cosmos DB connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Cosmos DB and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Cosmos DB ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Cosmos DB Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Cosmos DB and Bingads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 396 integrations available for Azure Cosmos DB and Bingads.

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