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CRM · Two-way sync platform

Attio and Salesforce integration — two-way sync

Keep supported Attio and Salesforce records aligned with two-way sync. Give each team access to current data while controlling which system can update each field.

  • Field mappings and sync direction under your control
  • Inspect and resolve record errors in one dashboard
Two-way sync for supported objects
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Example workflow

Company sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting eventA change involving Attio Companies or Salesforce Accounts needs a defined result in the other system.

  1. Start with Attio Companies and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve parent organizations, business units, and currency references before dependent transactions.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyUse two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Review records and field ownership

Mapping essentials

Records and field ownership

Match records by stable IDs and assign an owner for each field. The record notes identify the coverage to check.

Download the mapping worksheet

CSV · No email required

Example record relationships between Attio and Salesforce
Attio recordSalesforce recordRecord matchingField ownership
CompaniesDocumented record: SupportedRecord matchingAccountsProposed record; confirm Stacksync object support.Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.Assign ownership separately for relationship details and finance-controlled billing details.
PeopleDocumented record: SupportedRecord matchingContactsProposed record; confirm Stacksync object support.Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.
DealsDocumented record: SupportedRecord matchingOpportunitiesProposed record; confirm Stacksync object support.Keep the opportunity/deal ID separate from any later order or invoice ID.The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Why teams connect Attio and Salesforce

Put your Attio and Salesforce data to work

Start with the work your team needs to complete: keep records up to date, make operational data available for reporting, or move data to a new system. Choose one Attio and Salesforce workflow to test, define what success looks like, and decide who handles failed updates.

  • Run Attio for a fast-moving team while the wider org stays on Salesforce, with one shared account base.

  • Migrate from Salesforce to Attio incrementally, keeping Opportunities and Deals reconciled until cutover.

What records can you sync?

Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.

Attio

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • People
  • Companies
  • Users
  • Deals
  • Workspaces
  • Custom objects (all)
✅ Supported. Confirm field permissions and sync direction.

Read the Attio connector guide

Salesforce

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Writable standard objects (subject to detection mode)
  • Writable custom objects (subject to detection mode)
See connector requirements. Confirm field permissions and sync direction.

Read the Salesforce connector guide

Connection essentials

Review how each system connects, detects changes, and permits access to your records.

View setup requirements and limits
Connection requirementAttioSalesforce
Integration interfaceREST APIREST, SOAP, and Bulk APIs
AuthenticationGuided authorization in the Stacksync connection flow; the saved guide does not name the authentication protocol.OAuth login via a Salesforce user
Change detectionThe saved Stacksync guide does not specify the change-detection mechanism.Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used.
Read accessAvailable for supported recordsAvailable for supported records
Write accessAvailable for supported recordsAvailable for supported records

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Attio
Integration interface
REST API
Authentication
Guided authorization in the Stacksync connection flow; the saved guide does not name the authentication protocol.
Change detection
The saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Create an Attio connection in Stacksync and complete the guided authorization flow.
  • Check that the required objects appear in the documented catalog; confirm write-back for each intended object.
Limitations to check
  • The connector documents two-way sync, but the object table does not specify which individual fields are writable. Confirm field permissions and change detection for the intended use case.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Attio setup guide
Salesforce
Integration interface
REST, SOAP, and Bulk APIs
Authentication
OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode
Change detection
Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.
Limitations to check
  • Object eligibility depends on write access and the selected detection mode. Non-triggerable objects cannot use trigger mode.
  • Read-only and formula fields need separate handling; a Salesforce platform capability does not establish support for every object.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Salesforce setup guide

Prepare Attio and Salesforce access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Attio setup checklist
  • Create an Attio connection in Stacksync and complete the guided authorization flow.
  • Check that the required objects appear in the documented catalog; confirm write-back for each intended object.

Setup guides: Authorize Attio

Salesforce setup checklist
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.

Setup guides: Authorize Salesforce

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Attio and Salesforce planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

See Stacksync in action · Review current pricing

Record identity and field ownership

Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.

Download the mapping worksheet · CSV, no email required

Record matching

Companies / Accounts

Compare whether Attio Companies and Salesforce Accounts describe the same company in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Attio
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.

Fields to include

  • Source record ID
  • Legal or display name
  • Business-unit reference
  • Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

References: Attio: Companies documentationSalesforce: Accounts documentation

Record matching

People / Contacts

Compare whether Attio People and Salesforce Contacts describe the same contact in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Attio
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.
Field ownership
Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.

Fields to include

  • Source person ID
  • Display name
  • Email address
  • Organization reference
  • Consent state
Record dependencies
Resolve the organization relationship and any owner or consent references required by the destination.
Validation
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Recovery
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

References: Attio: People documentationSalesforce: Contacts documentation

Record matching

Deals / Opportunities

Compare whether Attio Deals and Salesforce Opportunities describe the same deal or opportunity in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Attio
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Keep the opportunity/deal ID separate from any later order or invoice ID.
Field ownership
The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Fields to include

  • Source deal ID
  • Stage
  • Amount and currency
  • Expected close date
  • Company reference
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

References: Attio: Deals documentationSalesforce: Opportunities documentation

Compare integration approaches

Use Attio Companies and Salesforce Accounts for the first pilot. Verify its identity and permitted direction, then add dependent records only when the acceptance checks pass.

Stacksync managed sync

Best fit
Two-way sync for supported objects. Choose the records, writable fields, and permissions for your workflow.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Attio and Salesforce record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Companies / Accounts, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when Attio and Salesforce need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time Attio / Salesforce migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Company sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Companies or Accounts record needs a defined result in the other system.

  1. Start with Attio Companies and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve parent organizations, business units, and currency references before dependent transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Contact sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected People or Contacts record needs a defined result in the other system.

  1. Start with Attio People and Salesforce Contacts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve the organization relationship and any owner or consent references required by the destination.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an email change, two records sharing an email, and a person associated with multiple organizations.

If it fails: Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Deal or opportunity sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Deals or Opportunities record needs a defined result in the other system.

  1. Start with Attio Deals and Salesforce Opportunities. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Map the customer and sales pipeline before the opportunity; map stage values deliberately.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

Plan the customer lifecycle across Attio and Salesforce

Validate the selected objects and operations even where connector-level direction is documented.

Starting event: A customer-facing change in Attio needs operational context in Salesforce.

  1. Select the relevant People or Companies records and identify whether the downstream relationship is a person, a company, a deal, or a reporting row.
  2. Define which lifecycle transitions are informative and which should request a downstream action. Keep conversion and merge history connected to stable IDs.
  3. Choose a representative reopened deal, changed contact identity, or reassigned account to test the handoff before expanding.

Expected result: The relationship survives a lifecycle change without creating a duplicate customer or triggering an unintended business action.

If it fails: Inspect merge/conversion history and existing destination records before replaying a lifecycle transition.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Companies / Accounts

Test case

Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Expected result

The expected company relationship is preserved with no duplicate action or unintended write.

People / Contacts

Test case

Test an email change, two records sharing an email, and a person associated with multiple organizations.

Expected result

The expected contact relationship is preserved with no duplicate action or unintended write.

Deals / Opportunities

Test case

Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

Expected result

The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Check that each connected account can read and write the chosen objects. Exercise both directions with a test record before enabling production changes.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated company change

Investigate

Inspect Attio Companies and Salesforce Accounts, their IDs, and the destination error.

Next action

Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Rejected or repeated contact change

Investigate

Inspect Attio People and Salesforce Contacts, their IDs, and the destination error.

Next action

Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Rejected or repeated deal or opportunity change

Investigate

Inspect Attio Deals and Salesforce Opportunities, their IDs, and the destination error.

Next action

Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

A record type or update is unavailable

Investigate

Check the Attio and Salesforce connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Attio and Salesforce

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Attio Salesforce Timing depends on the connected systems

Detect changesThe saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.

Apply updatesSelected writable fields update in Salesforce. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Salesforce Attio Timing depends on the connected systems

Detect changesStacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.

Apply updatesSelected writable fields update in Attio. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
FAQ

Attio and Salesforce integration FAQ

Next step

See your workflow in Stacksync

Walk through your Attio and Salesforce records, field mappings, and requirements with an integration engineer.