Two-way sync
Changes in Attio or Salesforce instantly reflect in both systems. No stale data, no manual imports.
Keep Attio and Salesforce in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
Attio and Salesforce sync when an organization runs both CRMs — a team adopting Attio alongside an entrenched Salesforce org, a migration in progress, or subsidiaries on different systems. Mapping Attio People and Companies to Salesforce Contacts and Accounts, and Attio Deals to Opportunities, keeps both databases consistent so no team works from stale records.
Stacksync syncs Workspaces, Custom objects, People, Companies in Attio with Contacts, Leads, Opportunities, Cases in Salesforce in real time and in both directions, with field-level mapping and matching on identifiers you choose. Update a record in either CRM and the other reflects it within seconds.
Salesforce Accounts and Contacts sync bidirectionally with Attio Companies and People, with field-level mapping in both directions.
Salesforce Opportunities appear as Attio Deals with stage and amount, and edits in either system propagate.
Salesforce Leads and Cases sync into Attio Custom objects so the Attio team sees inbound interest and support history.
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Attio objects | Salesforce objects | How this pairing syncs | |
|---|---|---|---|
| Custom objects Workspace-defined objects that behave like standard ones in the API. | Custom Objects Org-specific tables with the __c suffix; discoverable via describe metadata so field mappings can be generated. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| People Standard person object; synced with marketing tools and warehouse person tables. | Contacts People linked to Accounts; synced two-way with marketing, support, and warehouse person records. | People is specific to Attio and Contacts to Salesforce — each maps to any object or custom field on the other side. | |
| Companies Standard company object; matched to billing and product accounts in two-way syncs. | Leads Unqualified prospects; often written into Salesforce from enrichment or product-signup pipelines. | Companies is specific to Attio and Leads to Salesforce — each maps to any object or custom field on the other side. | |
| Users Synced with incremental and full sync per the Stacksync docs. | Opportunities Deal records with stage and amount; synced to databases for pipeline reporting and to ERPs at close. | Users is specific to Attio and Opportunities to Salesforce — each maps to any object or custom field on the other side. | |
| Deals Pipeline records; read out for revenue reporting and written to from automation. | Cases Support records; synced with help desk tools or internal databases for escalation workflows. | Deals is specific to Attio and Cases to Salesforce — each maps to any object or custom field on the other side. | |
| Workspaces Synced with incremental and full sync per the Stacksync docs. | Campaigns Marketing membership data; read out for attribution analysis in the warehouse. | Workspaces is specific to Attio and Campaigns to Salesforce — each maps to any object or custom field on the other side. |
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
DetectionAttio notifies Stacksync of record changes through webhook events. Webhooks on record and list-entry events, with polling as a fallback.
DeliveryEach detected change is written to Salesforce through its API, with automatic retries and rate-limit backoff.
DetectionChanges in Salesforce are captured at the source via change data capture — no polling loop against its API. Apex triggers are used whenever possible (Salesforce actively notifies Stacksync via an Apex trigger + callout class + remote site setting).
DeliveryEach detected change is written to Attio through its API, with automatic retries and rate-limit backoff.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Salesforce connection.
Changes in Attio or Salesforce instantly reflect in both systems. No stale data, no manual imports.
Trigger automated workflows whenever Attio or Salesforce data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
Handle millions of events per minute without losing a single Attio or Salesforce record.
Track your Attio ⇄ Salesforce sync health, view errors, and replay failed events in one click.
Transform legacy EDI complexity into simple database interactions between Attio and Salesforce.
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
Authenticate Attio and Salesforce with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Pick the Attio and Salesforce objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Yes. Stacksync provides a managed, real-time two-way integration between Attio and Salesforce: authenticate both systems, choose the objects to sync (such as Attio's Custom objects and People), map fields visually, and changes propagate both ways in milliseconds — no code required.
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
Common patterns for Attio and Salesforce: Account and contact parity; Opportunity mirroring; Lead and case context. Salesforce Accounts and Contacts sync bidirectionally with Attio Companies and People, with field-level mapping in both directions.
Attio: REST API. Authentication: Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key). Salesforce: REST, SOAP, and Bulk APIs. Authentication: OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode. Stacksync manages authentication, retries, and rate limits on both sides.
Attio: Docs do not document the authentication mechanism, change-detection method, or write/CDC/webhook behavior for Attio. Salesforce: Records are queried with SOQL, and every standard and custom object carries a SystemModstamp field that sync engines use to order incremental changes. Stacksync's field mapping accounts for these differences between Attio and Salesforce without custom code.
Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Attio and Salesforce records are not retained after a sync operation.
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Securely connects to your systems with:
Every pair below is a real-time, two-way sync. Search all 561 integrations available for Attio and Salesforce.