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CRM ⇄ Human resources

Apollo.io to Hibob integration — real-time, two-way sync

Keep Apollo.io and Hibob in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Hibob

Keep the people who own accounts in Apollo.io in step with the workforce records in Hibob, so ownership, roles, and org structure stay current in both systems, in real time and in both directions.

Apollo.io runs on people as much as on accounts: every contact, deal, and account has an owner, and those owners are employees whose roles, teams, and status are held in Hibob. Hibob is the system of record for the workforce, from new hires to promotions to departures, and often for the candidates the business is still deciding on. When the two systems are connected only by re-keying or an overnight export, they drift apart, and the CRM ends up assigning accounts to people who have left, holding territories that no longer match the org chart, and waiting days to give a new rep access.

Stacksync syncs Deals (Opportunities), Tasks and calls, Custom fields, Contacts in Apollo.io with People (Employees), Employment, Work, Salaries in Hibob field by field, in real time, and in both directions. You decide which system owns which fields, so Hibob stays authoritative on roles and org structure while Apollo.io keeps ownership and territory current, and Stacksync resolves conflicts by the rules you set.

Common use cases

  • 01 Land sequence enrollment status and outcomes in a warehouse for outbound performance reporting.
  • 02 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • 03 Mirror Work data (department, site, manager, title) into an org-chart or reporting warehouse for headcount and structure analysis.
  • 04 Sync Time off requests and who's-out data into a scheduling or workforce-planning database for coverage and capacity reporting.

Common sync patterns

New team members provisioned when they are hired

When Hibob records a new hire, a matching user or owner is created in Apollo.io, so a new rep can start working accounts without waiting on a manual setup ticket.

Ownership and territory follow the org chart

When a person changes team, manager, or region in Hibob, their accounts and territory assignments in Apollo.io update to match, so pipeline stays with the right owner.

Deactivate access when someone leaves

When Hibob marks a worker as departed, the matching user in Apollo.io is flagged or deactivated, so former employees do not keep CRM access after their last day.

What you can sync between Apollo.io and Hibob

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Hibob objects How this pairing syncs
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Documents Employee documents accessed under the Docs API; gated behind the Documents permission granted per service user. Deals (Opportunities) is specific to Apollo.io and Documents to Hibob — each maps to any object or custom field on the other side.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. Tasks and calls is specific to Apollo.io and Named lists to Hibob — each maps to any object or custom field on the other side.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. Custom fields is specific to Apollo.io and People (Employees) to Hibob — each maps to any object or custom field on the other side.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. Contacts is specific to Apollo.io and Employment to Hibob — each maps to any object or custom field on the other side.
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Accounts is specific to Apollo.io and Work to Hibob — each maps to any object or custom field on the other side.
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Salaries Compensation history at /people/{id}/salaries; full CRUD but gated behind the Payroll permission on the service user. People (database records) is specific to Apollo.io and Salaries to Hibob — each maps to any object or custom field on the other side.

How changes propagate between Apollo.io and Hibob

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Apollo.io Hibob Interval-based propagation

DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Hibob Apollo.io Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
What ships with Apollo.io ⇄ Hibob

Connect Apollo.io and Hibob for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Hibob connection.

Real-time

Two-way sync

Changes in Apollo.io or Hibob instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Hibob data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Hibob record.

Observability

Monitoring

Track your Apollo.io ⇄ Hibob sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Hibob.

How the Apollo.io and Hibob connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide
How it works

How to connect Apollo.io to Hibob — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Hibob with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Hibob connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Hibob objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Hibob
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Hibob
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Hibob integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 408 integrations available for Apollo.io and Hibob.

Popular · 6 of 408
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