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Communications ⇄ CRM

Amazon SES to Gladly integration — real-time, two-way sync

Keep Amazon SES and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon SES and Gladly

Keep Gladly and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Gladly holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Conversations, Conversation items, Agents, Topics in Gladly with Verified Identities, Configuration Sets, Sending Events, Messages (SendEmail / SendBulkEmail) in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in Gladly. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Keep customer attributes such as loyalty tier and lifetime value synced from a warehouse into Gladly profiles for routing and prioritization.
  • 02 Push conversation outcomes into a CRM so account teams see support context on their accounts.
  • 03 Push warehouse or CRM audience segments into SES as Contacts using CreateContact or a bulk CreateImportJob (up to 1M contacts per job) to feed marketing sends.
  • 04 Stream SES sending events (delivery, bounce, complaint, open, click) from a configuration-set event destination into a warehouse for deliverability reporting.

Common sync patterns

Where Amazon SES sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Amazon SES update fields on the contact in Gladly, so lead status reflects what actually reached the person.

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Gladly appears in Amazon SES within seconds, so outreach starts without exporting a list or re-keying numbers.

What you can sync between Amazon SES and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon SES objects Gladly objects How this pairing syncs
Email Templates Reusable subject/HTML/text templates with replacement variables; synced via CreateEmailTemplate, GetEmailTemplate, ListEmailTemplates, and UpdateEmailTemplate. Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. Email Templates is specific to Amazon SES and Conversations to Gladly — each maps to any object or custom field on the other side.
Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. Suppression List is specific to Amazon SES and Conversation items to Gladly — each maps to any object or custom field on the other side.
Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Agents User records used to attribute work in CX analytics. Verified Identities is specific to Amazon SES and Agents to Gladly — each maps to any object or custom field on the other side.
Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Topics Categorization applied to conversations; the key dimension for contact-driver reporting. Configuration Sets is specific to Amazon SES and Topics to Gladly — each maps to any object or custom field on the other side.
Sending Events Per-message send, delivery, bounce, complaint, open, and click events; not on any API, read from a configuration-set event destination (SNS/EventBridge/Firehose). Tasks Follow-up work items created from external triggers or synced for workload reporting. Sending Events is specific to Amazon SES and Tasks to Gladly — each maps to any object or custom field on the other side.
Messages (SendEmail / SendBulkEmail) Outbound email is produced via SendEmail and SendBulkEmail, accepting raw MIME or a template plus destination list. Send-only; there is no message store to read back. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. Messages (SendEmail / SendBulkEmail) is specific to Amazon SES and Customer profiles to Gladly — each maps to any object or custom field on the other side.

How changes propagate between Amazon SES and Gladly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon SES Gladly Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.

Gladly Amazon SES Sub-second propagation

DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
  • Gladly: Subject to the platform's API rate limits.
What ships with Amazon SES ⇄ Gladly

Connect Amazon SES and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon SES–Gladly connection.

Real-time

Two-way sync

Changes in Amazon SES or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon SES or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon SES or Gladly record.

Observability

Monitoring

Track your Amazon SES ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon SES and Gladly.

How the Amazon SES and Gladly connectors work

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Amazon SES to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon SES and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon SES connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon SES and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon SES ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon SES Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon SES and Gladly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 315 integrations available for Amazon SES and Gladly.

Popular · 7 of 315
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