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Business productivity ⇄ Database

Amazon Seller Central to Reltio integration — real-time data sync

Keep Amazon Seller Central and Reltio in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon Seller Central and Reltio

Mirror Amazon Seller Central's data into Reltio so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Amazon Seller Central is a read-only source: Stacksync reads its data in real time and delivers it into Reltio, so Reltio always reflects the current state of Amazon Seller Central — without exports, scripts, or schedulers.

Engineers integrate with tools like Amazon Seller Central through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in Reltio.

Stacksync mirrors Order Items, Listings / Catalog Items, FBA Inventory, Shipments from Amazon Seller Central into Data Change Requests (DCR), Reference Data (RDM), Entities, Relations in Reltio and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Amazon Seller Central, so the tool and the database never disagree.

Common use cases

  • 01 Land Amazon orders, reports, and settlement data in your warehouse or ERP as they are produced.
  • 02 Track price and inventory report changes across marketplaces from one queryable table.
  • 03 Push cleansed, deduplicated golden records and survivorship results from Reltio back into CRM and ERP systems so every app works from the mastered record.
  • 04 Sync Relations (affiliations, hierarchies, households) between Reltio and a CRM or graph so account and affiliation structures stay aligned.

Common sync patterns

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Amazon Seller Central with a query

Records from Amazon Seller Central are ordinary rows in Reltio; join them, index them, and use them in application logic without touching the vendor API.

Automate Amazon Seller Central from your codebase

Write to the synced tables in Reltio and Stacksync propagates the change into Amazon Seller Central, replacing custom integration code.

What you can sync between Amazon Seller Central and Reltio

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon Seller Central objects Reltio objects How this pairing syncs
Reports Asynchronous bulk exports used for large reads (orders, inventory, settlements). Data Change Requests (DCR) Stewardship change proposals routed through approval workflows; read and written to feed or track governed edits to golden records. Reports is specific to Amazon Seller Central and Data Change Requests (DCR) to Reltio — each maps to any object or custom field on the other side.
Feeds Asynchronous bulk write channel for price, inventory, and listing updates. Reference Data (RDM) Managed lookup and reference values (country codes, standardized values, hierarchies); read and updated so downstream systems share consistent reference data. Feeds is specific to Amazon Seller Central and Reference Data (RDM) to Reltio — each maps to any object or custom field on the other side.
Product Pricing Current price and competitive pricing data read for repricing analysis. Entities Golden records for each configured entity type (for example Organization, Individual/Contact, Location, or Product); full CRUD via /entities, so records are created, updated, and deleted, and Reltio matches and merges them by survivorship rules. Product Pricing is specific to Amazon Seller Central and Entities to Reltio — each maps to any object or custom field on the other side.
Orders Order headers pulled into ERP, CRM, or database tables for fulfillment and reporting. Relations Typed relationships between two entities (affiliations, hierarchies, employment, households); read and written via /relations to keep account hierarchies and affiliation graphs aligned across systems. Orders is specific to Amazon Seller Central and Relations to Reltio — each maps to any object or custom field on the other side.
Order Items Line-level SKU, quantity, and price data joined to orders in downstream systems. Crosswalks Per-entity references to the source systems and their record IDs; written when loading records so Reltio ties each source contribution to a golden record, and read to trace lineage back to origin systems. Order Items is specific to Amazon Seller Central and Crosswalks to Reltio — each maps to any object or custom field on the other side.
Listings / Catalog Items Product listing content and status, readable and updatable through the Listings and Feeds APIs. Interactions Transactional or event records linked to entities (purchases, visits, activities); read and written via /interactions to enrich profiles and power 360-degree reporting. Listings / Catalog Items is specific to Amazon Seller Central and Interactions to Reltio — each maps to any object or custom field on the other side.

How changes propagate between Amazon Seller Central and Reltio

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon Seller Central Reltio Interval-based propagation

DetectionStacksync polls Amazon Seller Central for changes on an incremental schedule, reading only records changed since the previous pass. Historical and incremental syncs (mechanism not further specified).

DeliveryEach detected change is written to Reltio through its API, with automatic retries and rate-limit backoff.

Reltio Amazon Seller Central Interval-based propagation

DetectionStacksync polls Reltio for changes on an incremental schedule, reading only records changed since the previous pass. Polling the REST API on updateTime (epoch-ms), for example filter=gt(updateTime,<timestamp>), for entities and relations changed past a stored.

DeliveryAmazon Seller Central does not accept inbound record writes, so this direction carries requests rather than records: Amazon Seller Central's output flows back as field updates on the originating Reltio records.

Rate-limit considerations

  • Amazon Seller Central: Per-operation token-bucket rate limits; bulk reads and writes should go through the asynchronous Reports and Feeds APIs instead of item-by-item calls.
  • Reltio: Reltio applies per-tenant API throttling and returns HTTP 429 (Too Many Requests) when limits are exceeded; there is no single fixed request-per-second cap published for all tenants, and throttling is tuned per tenant and environment. Large loads and reads use bulk create/update and the asynchronous export/jobs API rather than row-by-row calls.
What ships with Amazon Seller Central ⇄ Reltio

Connect Amazon Seller Central and Reltio for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon Seller Central–Reltio connection.

Real-time

Real-time sync

Changes in Amazon Seller Central or Reltio instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon Seller Central or Reltio data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon Seller Central or Reltio record.

Observability

Monitoring

Track your Amazon Seller Central ⇄ Reltio sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon Seller Central and Reltio.

How the Amazon Seller Central and Reltio connectors work

Amazon Seller Central

Integration surface
REST API (Selling Partner API, SP-API)
Authentication
SP-API app credentials (LWA client ID/secret, application ID, Merchant ID/Seller ID token, refresh token, region) entered into the Stacksync connection form
Change detection
Historical and incremental syncs (mechanism not further specified)
Capabilities
read
Rate limits
Per-operation token-bucket rate limits; bulk reads and writes should go through the asynchronous Reports and Feeds APIs instead of item-by-item calls
Amazon Seller Central setup guide

Reltio

Integration surface
Reltio REST API (Data API) — /entities, /relations, /interactions, /activities, plus Match, RDM (reference data), and Data Change Request endpoints; base URL https://{environment}.reltio.com/reltio/api/{tenantId}
Authentication
OAuth 2.0 bearer tokens obtained from Reltio's central auth server (POST https://auth.reltio.com/oauth/token, client-credentials or password grant, application/x-www-form-urlencoded) and sent as Authorization: Bearer <token>; access tokens expire after about 60 minutes and are renewed with a refresh token, and are scoped per API (entities_api, relations_api, interactions_api, configuration_api, graphs_api)
Change detection
Polling the REST API on updateTime (epoch-ms), for example filter=gt(updateTime,<timestamp>), for entities and relations changed past a stored watermark. Reltio has no CDC log external tools consume; separately, Reltio's event streaming can publish entity change events (created, changed, removed) to a customer-configured message queue (Amazon SQS/SNS, Google Pub/Sub, Azure Service Bus, or Kafka), which is a queue feed rather than HTTP webhooks.
Capabilities
read · write
Rate limits
Reltio applies per-tenant API throttling and returns HTTP 429 (Too Many Requests) when limits are exceeded; there is no single fixed request-per-second cap published for all tenants, and throttling is tuned per tenant and environment. Large loads and reads use bulk create/update and the asynchronous export/jobs API rather than row-by-row calls.
How it works

How to connect Amazon Seller Central to Reltio — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon Seller Central and Reltio with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon Seller Central connected
    Reltio connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon Seller Central and Reltio objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon Seller Central ⇄ Reltio
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon Seller Central Reltio
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon Seller Central and Reltio integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 393 integrations available for Amazon Seller Central and Reltio.

Popular · 5 of 393
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