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Accounting and finance ⇄ CRM

Adyen to Veeva CRM integration — real-time, two-way sync

Keep Adyen and Veeva CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Adyen and Veeva CRM

Sync customers, invoices, and payment status between Adyen and Veeva CRM in real time, so sales sees the money and finance sees the relationship.

Finance and sales describe the same customers in different systems. Veeva CRM knows the relationship: who the contacts are and what is in motion with the account. Adyen knows the money: what was invoiced, what was paid, what is overdue. When the two are connected only by exports, each side works partly blind.

Stacksync links Modifications (Captures, Refunds, Cancels), Payment Links, Merchant Accounts, Stores in Adyen to Consent Records, Key Messages and CLM Content, Territories and Alignments, Events in Veeva CRM with bi-directional, real-time sync. New customers, updated billing details, invoice status, and payment activity move in whichever direction you configure, field by field, with conflicts resolved by rules you set. The result is one version of each customer, visible from both sides.

Common use cases

  • 01 Trigger a capture, refund, or cancel on an Adyen payment when an order's state changes in a CRM, OMS, or ERP, and write the returned pspReference and status back onto the record.
  • 02 Create Adyen Payment Links from an invoicing or billing system and sync each link's paid or expired status back so accounts receivable sees payment without opening the Customer Area.
  • 03 Feed territory alignments from a roster system into Veeva as field teams change.
  • 04 Mirror medical inquiries into a medical information system for fulfillment and audit.

Common sync patterns

Billing detail changes flow back

When a contact or address is corrected in Veeva CRM, Adyen gets the update before the next invoice goes out.

Collections with context

Finance sees the account owner and relationship history from Veeva CRM when chasing a balance, and sales sees that the chase is happening.

Where Veeva CRM tracks deals: closed-won creates the finance record

A won opportunity creates or updates the customer in Adyen with the right billing details, so invoicing starts without re-keying.

What you can sync between Adyen and Veeva CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Adyen objects Veeva CRM objects How this pairing syncs
Merchant Accounts Company and merchant account entities in the Management API; read and updated to keep account configuration, payment-method settings, and capabilities aligned with internal systems. Calls Recorded visits and interactions with HCPs, including samples dropped and key messages shown. Merchant Accounts is specific to Adyen and Calls to Veeva CRM — each maps to any object or custom field on the other side.
Stores Physical and online store entities under a merchant account (Management API); full CRUD, so new locations and their payment-method configuration can be provisioned from an internal admin source. Medical Inquiries Information requests captured in the field and routed to medical affairs. Stores is specific to Adyen and Medical Inquiries to Veeva CRM — each maps to any object or custom field on the other side.
Users and API Credentials Customer Area users and API-credential objects managed via the Management API; created, updated, and deprovisioned to keep Adyen access aligned with an IdP or HR source. Sample Transactions Sample disbursement records tracked for regulatory compliance. Users and API Credentials is specific to Adyen and Sample Transactions to Veeva CRM — each maps to any object or custom field on the other side.
Webhook Configurations Per-company or per-merchant webhook subscriptions (Management API); created, listed, and updated to control which events Adyen sends and to which endpoint and HMAC key. Consent Records Channel-level communication consent for HCPs, synced to enforce opt-outs across systems. Webhook Configurations is specific to Adyen and Consent Records to Veeva CRM — each maps to any object or custom field on the other side.
Settlement Detail Reports Downloadable reports of settled transactions, fees, and payouts per merchant account; read-only, delivered when a report webhook fires, and loaded for finance reconciliation. Key Messages and CLM Content Approved content presented during calls, referenced in activity data. Settlement Detail Reports is specific to Adyen and Key Messages and CLM Content to Veeva CRM — each maps to any object or custom field on the other side.
Payments Checkout API payment requests and results (/payments); created to authorize a card, wallet, or local payment, and retrieved by pspReference. Final state arrives asynchronously via the AUTHORISATION webhook. Territories and Alignments Rep-to-account assignments, often fed from a roster or alignment system. Payments is specific to Adyen and Territories and Alignments to Veeva CRM — each maps to any object or custom field on the other side.

How changes propagate between Adyen and Veeva CRM

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Adyen Veeva CRM Sub-second propagation

DetectionAdyen notifies Stacksync of record changes through webhook events. Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks.

DeliveryEach detected change is written to Veeva CRM through its API, with automatic retries and rate-limit backoff.

Veeva CRM Adyen Interval-based propagation

DetectionStacksync polls Veeva CRM for changes on an incremental schedule, reading only records changed since the previous pass. Polling on record modification timestamps.

DeliveryEach detected change is written to Adyen through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Adyen: Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.
  • Veeva CRM: Subject to the underlying platform's API request allocations, which are contract-dependent.
What ships with Adyen ⇄ Veeva CRM

Connect Adyen and Veeva CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Adyen–Veeva CRM connection.

Real-time

Two-way sync

Changes in Adyen or Veeva CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Adyen or Veeva CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Adyen or Veeva CRM record.

Observability

Monitoring

Track your Adyen ⇄ Veeva CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Adyen and Veeva CRM.

How the Adyen and Veeva CRM connectors work

Adyen

Integration surface
REST APIs on adyen.com - Checkout (/checkout/v71), Management (/v3), Balance Platform / Configuration, Transfers, Payouts, and Reports, with standard webhooks for events
Authentication
API key in the X-API-Key header per web service or Balance Platform user (primary for Checkout, Management, and Balance Platform); Basic auth for classic web-service users; OAuth 2.0 for partner integrations; client keys are client-side only
Change detection
Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks; all HMAC-signed and acknowledged with a 2xx within about 10 seconds. No database-style CDC; historical transactions come from Settlement Detail Reports
Capabilities
read · write · webhooks
Rate limits
Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.

Veeva CRM

Integration surface
Salesforce-platform APIs (REST, SOAP, Bulk) for classic Veeva CRM; Vault REST API for Vault CRM
Authentication
OAuth 2.0
Change detection
Polling on record modification timestamps; platform event streams where the underlying org enables them
Capabilities
read · write
Rate limits
Subject to the underlying platform's API request allocations, which are contract-dependent.
How it works

How to connect Adyen to Veeva CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Adyen and Veeva CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Adyen connected
    Veeva CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Adyen and Veeva CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Adyen ⇄ Veeva CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Adyen Veeva CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Adyen and Veeva CRM integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

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