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Accounting and finance ⇄ CRM

Adyen to HubSpot integration — real-time, two-way sync

Keep Adyen and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Adyen and HubSpot

Sync customers, invoices, and payment status between Adyen and HubSpot in real time, so sales sees the money and finance sees the relationship.

Finance and sales describe the same customers in different systems. HubSpot knows the relationship: who the contacts are and what is in motion with the account. Adyen knows the money: what was invoiced, what was paid, what is overdue. When the two are connected only by exports, each side works partly blind.

Stacksync links Payments, Modifications (Captures, Refunds, Cancels), Payment Links, Merchant Accounts in Adyen to Ticket, Quote, Goal, Owner in HubSpot with bi-directional, real-time sync. New customers, updated billing details, invoice status, and payment activity move in whichever direction you configure, field by field, with conflicts resolved by rules you set. The result is one version of each customer, visible from both sides.

Common use cases

  • 01 Create Adyen Payment Links from an invoicing or billing system and sync each link's paid or expired status back so accounts receivable sees payment without opening the Customer Area.
  • 02 Provision Stores, Users, and API credentials through the Management API from an internal admin app or IdP so new locations and staff get the right Adyen access automatically.
  • 03 Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • 04 Sync HubSpot Tickets with an internal support database to unify service reporting across channels.

Common sync patterns

Where HubSpot tracks deals: closed-won creates the finance record

A won opportunity creates or updates the customer in Adyen with the right billing details, so invoicing starts without re-keying.

Payment status on the account

Invoice and payment status from Adyen appears on the account in HubSpot, so reps see overdue balances before they promise the next order.

Billing detail changes flow back

When a contact or address is corrected in HubSpot, Adyen gets the update before the next invoice goes out.

What you can sync between Adyen and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Adyen objects HubSpot objects How this pairing syncs
Payments Checkout API payment requests and results (/payments); created to authorize a card, wallet, or local payment, and retrieved by pspReference. Final state arrives asynchronously via the AUTHORISATION webhook. Owner Synced with incremental and full sync per the Stacksync docs. Payments is specific to Adyen and Owner to HubSpot — each maps to any object or custom field on the other side.
Modifications (Captures, Refunds, Cancels) Actions on an authorized payment via /payments/{pspReference}/captures, /refunds, and /cancels; written to settle, return, or void funds, with results confirmed by CAPTURE and REFUND webhooks. Pipeline Synced with incremental and full sync per the Stacksync docs. Modifications (Captures, Refunds, Cancels) is specific to Adyen and Pipeline to HubSpot — each maps to any object or custom field on the other side.
Payment Links Hosted payment link objects created through /paymentLinks; created, retrieved, and expired, with paid or expired status reported back through webhooks for accounts-receivable sync. Stages Synced with incremental and full sync per the Stacksync docs. Payment Links is specific to Adyen and Stages to HubSpot — each maps to any object or custom field on the other side.
Merchant Accounts Company and merchant account entities in the Management API; read and updated to keep account configuration, payment-method settings, and capabilities aligned with internal systems. Audit Synced with incremental and full sync per the Stacksync docs. Merchant Accounts is specific to Adyen and Audit to HubSpot — each maps to any object or custom field on the other side.
Stores Physical and online store entities under a merchant account (Management API); full CRUD, so new locations and their payment-method configuration can be provisioned from an internal admin source. Contact Synced with incremental and full sync per the Stacksync docs. Stores is specific to Adyen and Contact to HubSpot — each maps to any object or custom field on the other side.
Users and API Credentials Customer Area users and API-credential objects managed via the Management API; created, updated, and deprovisioned to keep Adyen access aligned with an IdP or HR source. Company Synced with incremental and full sync per the Stacksync docs. Users and API Credentials is specific to Adyen and Company to HubSpot — each maps to any object or custom field on the other side.

How changes propagate between Adyen and HubSpot

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Adyen HubSpot Sub-second propagation

DetectionAdyen notifies Stacksync of record changes through webhook events. Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

HubSpot Adyen Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Adyen through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Adyen: Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.
  • HubSpot: Request limits vary by subscription tier and API type.
What ships with Adyen ⇄ HubSpot

Connect Adyen and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Adyen–HubSpot connection.

Real-time

Two-way sync

Changes in Adyen or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Adyen or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Adyen or HubSpot record.

Observability

Monitoring

Track your Adyen ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Adyen and HubSpot.

How the Adyen and HubSpot connectors work

Adyen

Integration surface
REST APIs on adyen.com - Checkout (/checkout/v71), Management (/v3), Balance Platform / Configuration, Transfers, Payouts, and Reports, with standard webhooks for events
Authentication
API key in the X-API-Key header per web service or Balance Platform user (primary for Checkout, Management, and Balance Platform); Basic auth for classic web-service users; OAuth 2.0 for partner integrations; client keys are client-side only
Change detection
Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks; all HMAC-signed and acknowledged with a 2xx within about 10 seconds. No database-style CDC; historical transactions come from Settlement Detail Reports
Capabilities
read · write · webhooks
Rate limits
Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Adyen to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Adyen and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Adyen connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Adyen and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Adyen ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Adyen HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Adyen and HubSpot integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 531 integrations available for Adyen and HubSpot.

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