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CRM ⇄ Marketing

6sense to Rollworks integration — real-time data sync

Keep 6sense and Rollworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect 6sense and Rollworks

Flow 6sense data into Rollworks in real time — no exports, no schedulers, no custom scripts.

6sense is a read-only source: Stacksync reads its data in real time and delivers it into Rollworks, so Rollworks always reflects the current state of 6sense — without exports, scripts, or schedulers.

6sense owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Common use cases

  • 01 Sync 6sense buying stage and intent scores onto CRM accounts so sellers prioritize in-market targets.
  • 02 Pull segment membership into a marketing automation platform to trigger campaigns when accounts enter a segment.
  • 03 Activate high-intent accounts by writing them into a Target Account List tier when a product or intent signal fires in an operational database.
  • 04 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.

Common sync patterns

Where Rollworks captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Rollworks post back to the contact or account in 6sense, so reps see interest before they reach out.

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

Segments and audiences follow the CRM

Where Rollworks builds lists, segments, or ad audiences, membership tracks the fields and stage owned in 6sense, so who receives a campaign reflects current pipeline reality instead of a stale export.

What you can sync between 6sense and Rollworks

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

6sense objects Rollworks objects How this pairing syncs
Reach Scores Model scores reflecting the level and recency of outreach to an account or contact, used to prioritize follow-up. Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. Reach Scores is specific to 6sense and Target Account Lists to Rollworks — each maps to any object or custom field on the other side.
Accounts Company records enriched with firmographics and intent data, matched to CRM accounts. Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. Accounts is specific to 6sense and Account Tiers to Rollworks — each maps to any object or custom field on the other side.
Segments Dynamic account lists built from intent and fit criteria, read out to drive targeting. Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Segments is specific to 6sense and Accounts (TAL Items) to Rollworks — each maps to any object or custom field on the other side.
Buying Stage Scores Model-predicted stage per account, synced onto CRM records for prioritization. Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Buying Stage Scores is specific to 6sense and Audience Segments to Rollworks — each maps to any object or custom field on the other side.
Intent Signals Keyword-level research activity used to flag in-market accounts. Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Intent Signals is specific to 6sense and Campaigns to Rollworks — each maps to any object or custom field on the other side.
People / Contacts Persona and contact data surfaced for accounts, used to build outreach lists. Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. People / Contacts is specific to 6sense and Ad Groups and Ads to Rollworks — each maps to any object or custom field on the other side.

How changes propagate between 6sense and Rollworks

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

6sense Rollworks Interval-based propagation

DetectionStacksync polls 6sense for changes on an incremental schedule, reading only records changed since the previous pass. Polling.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rollworks 6sense Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

Delivery6sense does not accept inbound record writes, so this direction carries requests rather than records: 6sense's output flows back as field updates on the originating Rollworks records.

Rate-limit considerations

  • 6sense: Subject to the platform's API rate limits, which vary by contracted API package.
  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with 6sense ⇄ Rollworks

Connect 6sense and Rollworks for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every 6sense–Rollworks connection.

Real-time

Real-time sync

Changes in 6sense or Rollworks instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever 6sense or Rollworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single 6sense or Rollworks record.

Observability

Monitoring

Track your 6sense ⇄ Rollworks sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between 6sense and Rollworks.

How the 6sense and Rollworks connectors work

6sense

Integration surface
REST API
Authentication
API key (token passed in request headers)
Change detection
Polling; scores and segment membership are typically refreshed on the platform's model update cadence
Capabilities
read
Rate limits
Subject to the platform's API rate limits, which vary by contracted API package

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
How it works

How to connect 6sense to Rollworks — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate 6sense and Rollworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    6sense connected
    Rollworks connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the 6sense and Rollworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · 6sense ⇄ Rollworks
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    6sense Rollworks
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

6sense and Rollworks integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 296 integrations available for 6sense and Rollworks.

Popular · 7 of 296
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