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Database ⇄ Analytics

SQL Server to Treasuredata integration — real-time, two-way sync

Keep SQL Server and Treasuredata in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect SQL Server and Treasuredata

Give Treasuredata the users, events, and records that live in SQL Server in real time, and sync the cohorts and scores Treasuredata computes back into SQL Server where your applications read them.

A database holds the rows your business runs on: the users, events, orders, and records that every service reads and writes. Treasuredata is where people make sense of them, as dashboards, funnels, cohorts, and metrics. Moving the data from SQL Server into Treasuredata usually means a hand-built extract or a change-data-capture pipeline that breaks the moment a column is renamed, and reporting that always trails last night's load.

Stacksync syncs Schemas, Tables, Views, Columns in SQL Server with Segments, Journeys, Predictive Segments, Scheduled Queries in Treasuredata in real time and in both directions. Operational rows flow into Treasuredata as they change, so dashboards read current data with no pipeline to maintain, and the segments, cohorts, or scores Treasuredata computes flow back into SQL Server, where the applications and services that read from it get them at normal query latency. Field-level mapping, schema and type translation, and conflict resolution are handled for you.

Common use cases

  • 01 Push Predictive Segment propensity scores from TD onto customer records in an operational database or CRM for prioritization and lead routing.
  • 02 Write CRM and product-usage records into TD Tables so they become source tables feeding parent-segment unification.
  • 03 Bi-directional sync between SQL Server rows and CRM objects so .NET line-of-business apps and sales tools share one dataset
  • 04 Expose SaaS records as SQL Server tables that existing SSRS reports and internal apps can query

Common sync patterns

Filter and grouping dimensions kept fresh

Attributes teams slice by, such as plan, region, or account owner, stay current in Treasuredata because they sync from SQL Server as they change, instead of going stale after a one-time import.

Where Treasuredata tracks product events: behavior onto stored records

Signup, usage, and lifecycle events captured in Treasuredata sync into SQL Server as rows, so applications and internal tools can read behavioral data next to the records they already keep.

Where Treasuredata builds cohorts or scores: results your services can read

Segments, cohorts, or scores computed in Treasuredata sync back into SQL Server, where the services that read from the database act on them at query speed without calling the analytics API.

What you can sync between SQL Server and Treasuredata

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

SQL Server objects Treasuredata objects How this pairing syncs
Databases Instance-level databases that scope a sync's reads and writes. Databases Logical containers for tables; a sync targets one database and maps its tables to warehouse or operational-DB tables. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Tables The primary sync target; rows map to records in connected systems. Tables Columnar log tables in TD's Plazma storage; every row carries a mandatory `time` column (Unix epoch) that Stacksync uses as the incremental watermark and partition key. Synced two-way with warehouse or database tables. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
CDC Change Tables System-populated tables holding captured inserts, updates, and deletes for consumers. Query Jobs Ad-hoc Presto/Trino query jobs run asynchronously; results are retrieved from the job result endpoint and fed into downstream systems. CDC Change Tables is specific to SQL Server and Query Jobs to Treasuredata — each maps to any object or custom field on the other side.
Stored Procedures T-SQL logic that can validate or post-process synced rows. Master (Parent) Segments Unified customer profiles assembled from multiple source tables in Audience Studio; read out to push enriched attributes onto CRM or warehouse records. Stored Procedures is specific to SQL Server and Master (Parent) Segments to Treasuredata — each maps to any object or custom field on the other side.
Schemas Namespaces (dbo and custom) used to organize synced tables. Segments Campaign subsets of a parent segment; membership read out to activate audiences in downstream systems, or audience flags written back onto records. Schemas is specific to SQL Server and Segments to Treasuredata — each maps to any object or custom field on the other side.
Views Read-side projections used as outbound sync sources. Journeys Timeline-based event sequences in Audience Studio; stage and membership read out for reporting and cross-system activation. Views is specific to SQL Server and Journeys to Treasuredata — each maps to any object or custom field on the other side.

How changes propagate between SQL Server and Treasuredata

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

SQL Server Treasuredata Sub-second propagation

DetectionChanges in SQL Server are captured at the source via change data capture — no polling loop against its API. SQL Server Native Change Data Capture (CDC).

DeliveryEach detected change is written to Treasuredata through its API, with automatic retries and rate-limit backoff.

Treasuredata SQL Server Interval-based propagation

DetectionStacksync polls Treasuredata for changes on an incremental schedule, reading only records changed since the previous pass. Polling on the mandatory `time` column (Unix-epoch partition key) or an updated-at column.

DeliveryEach detected change is applied to SQL Server as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • SQL Server: No API rate limits; throughput depends on instance resources, licensing tier, and connection limits.
  • Treasuredata: TD does not publish a fixed request-per-second cap; query throughput is bounded by the account's compute resource pool and large reads/exports run as asynchronous jobs.
What ships with SQL Server ⇄ Treasuredata

Connect SQL Server and Treasuredata for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every SQL Server–Treasuredata connection.

Real-time

Two-way sync

Changes in SQL Server or Treasuredata instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever SQL Server or Treasuredata data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single SQL Server or Treasuredata record.

Observability

Monitoring

Track your SQL Server ⇄ Treasuredata sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between SQL Server and Treasuredata.

How the SQL Server and Treasuredata connectors work

SQL Server

Integration surface
SQL over the TDS wire protocol (Tabular Data Stream), via ODBC/JDBC/ADO.NET drivers
Authentication
Database credentials entered as a connection string or as parameters (host/user/password) in the Create New Sync page
Change detection
SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput depends on instance resources, licensing tier, and connection limits
SQL Server setup guide

Treasuredata

Integration surface
TD API v3 (REST) for databases, tables, and jobs, plus the Audience API (REST) for CDP segments and journeys
Authentication
API key sent as an `Authorization: TD1 <api_key>` header (per-user or account key from the TD Console); requests go to the region-specific endpoint (e.g. api.treasuredata.com for US, with separate EU and Tokyo endpoints)
Change detection
Polling on the mandatory `time` column (Unix-epoch partition key) or an updated-at column; TD stores append-oriented columnar data with no per-row CDC stream, so incremental syncs query for rows past a stored watermark
Capabilities
read · write
Rate limits
TD does not publish a fixed request-per-second cap; query throughput is bounded by the account's compute resource pool and large reads/exports run as asynchronous jobs
How it works

How to connect SQL Server to Treasuredata — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate SQL Server and Treasuredata with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    SQL Server connected
    Treasuredata connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the SQL Server and Treasuredata objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · SQL Server ⇄ Treasuredata
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    SQL Server Treasuredata
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

SQL Server and Treasuredata integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 413 integrations available for SQL Server and Treasuredata.

Popular · 4 of 413
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