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CRM ⇄ Database

Seismic to SQL Server integration — real-time, two-way sync

Keep Seismic and SQL Server in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Seismic and SQL Server

Treat Seismic like part of your database: its records live in SQL Server as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in SQL Server, where it can be queried and joined like everything else.

Stacksync mirrors User Groups, Teamsites, LiveSend Links, Digital Sales Rooms from Seismic into Tables, Views, Columns, Primary and Unique Keys in SQL Server with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Seismic with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • 01 Extract content-interaction and LiveSend engagement from the Reporting API v2 into a warehouse to tie asset views to CRM Opportunities.
  • 02 Sync Library Content metadata and Custom Property Schemas with a DAM or PIM so one taxonomy governs assets across systems.
  • 03 Expose SaaS records as SQL Server tables that existing SSRS reports and internal apps can query
  • 04 Mirror on-premises ERP data held in SQL Server into cloud CRM and support systems

Common sync patterns

Product events onto CRM records

Signup, usage, or lifecycle changes written to SQL Server sync onto the matching records in Seismic, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Seismic API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Seismic arrive as row changes in SQL Server, ready to drive jobs and notifications.

What you can sync between Seismic and SQL Server

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Seismic objects SQL Server objects How this pairing syncs
Library Content Documents, decks, and assets stored in teamsites; created, moved, and retrieved via the Content Management API, each with a contentId. Databases Instance-level databases that scope a sync's reads and writes. Library Content is specific to Seismic and Databases to SQL Server — each maps to any object or custom field on the other side.
Content Versions Version history for a library item; new versions upload via API and old ones expire, with events firing on ContentManager webhooks. Schemas Namespaces (dbo and custom) used to organize synced tables. Content Versions is specific to Seismic and Schemas to SQL Server — each maps to any object or custom field on the other side.
Users User records managed through SCIM 2.0 and legacy user endpoints; created, updated, and deactivated for provisioning sync. Tables The primary sync target; rows map to records in connected systems. Users is specific to Seismic and Tables to SQL Server — each maps to any object or custom field on the other side.
User Groups Group definitions and membership that govern content access; synced from an IdP or HRIS to keep permissions current. Views Read-side projections used as outbound sync sources. User Groups is specific to Seismic and Views to SQL Server — each maps to any object or custom field on the other side.
Teamsites Tenant-scoped workspace partitions organizing Library content, permissions, and config; scoped by teamSiteId on most content calls. Columns Field-level mapping targets with T-SQL types. Teamsites is specific to Seismic and Columns to SQL Server — each maps to any object or custom field on the other side.
LiveSend Links Trackable content-share links created via the engagement API; their open and view engagement is read back through Reporting. Primary and Unique Keys Match keys for idempotent upserts and conflict handling. LiveSend Links is specific to Seismic and Primary and Unique Keys to SQL Server — each maps to any object or custom field on the other side.

How changes propagate between Seismic and SQL Server

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Seismic SQL Server Sub-second propagation

DetectionSeismic notifies Stacksync of record changes through webhook events. Webhooks for content, version, user, group, workflow, DSR, and LiveSend events.

DeliveryEach detected change is applied to SQL Server as a row-level write, with types converted between the two schemas.

SQL Server Seismic Sub-second propagation

DetectionChanges in SQL Server are captured at the source via change data capture — no polling loop against its API. SQL Server Native Change Data Capture (CDC).

DeliveryEach detected change is written to Seismic through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Seismic: Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers.
  • SQL Server: No API rate limits; throughput depends on instance resources, licensing tier, and connection limits.
What ships with Seismic ⇄ SQL Server

Connect Seismic and SQL Server for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Seismic–SQL Server connection.

Real-time

Two-way sync

Changes in Seismic or SQL Server instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Seismic or SQL Server data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Seismic or SQL Server record.

Observability

Monitoring

Track your Seismic ⇄ SQL Server sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Seismic and SQL Server.

How the Seismic and SQL Server connectors work

Seismic

Integration surface
REST Integration APIs and Reporting API v2
Authentication
OAuth 2.0 / OpenID Connect; Bearer token in the Authorization header, via Authorization Code (user context) or client-credentials app-only flows
Change detection
Webhooks for content, version, user, group, workflow, DSR, and LiveSend events; the Reporting API v2 is polled for batch historical extracts (ETL-oriented, not high-frequency)
Capabilities
read · write · webhooks
Rate limits
Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers
Seismic setup guide

SQL Server

Integration surface
SQL over the TDS wire protocol (Tabular Data Stream), via ODBC/JDBC/ADO.NET drivers
Authentication
Database credentials entered as a connection string or as parameters (host/user/password) in the Create New Sync page
Change detection
SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput depends on instance resources, licensing tier, and connection limits
SQL Server setup guide
How it works

How to connect Seismic to SQL Server — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Seismic and SQL Server with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Seismic connected
    SQL Server connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Seismic and SQL Server objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Seismic ⇄ SQL Server
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Seismic SQL Server
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Seismic and SQL Server integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 562 integrations available for Seismic and SQL Server.

Popular · 8 of 562
All Seismic integrations All SQL Server integrations Browse all integrations
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