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CRM ⇄ Business productivity

Salesloft to Twilio integration — real-time, two-way sync

Keep Salesloft and Twilio in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Salesloft and Twilio

Sync what happens in Twilio with the customer records in Salesloft, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Twilio holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Addresses, Flows, Usage Records, Messages in Twilio to People, Accounts, Cadences, Cadence Memberships in Salesloft with bi-directional, real-time sync. Activity and record changes in Twilio update the matching contact or account in Salesloft, and CRM data flows the other way wherever Twilio can store and use it.

Common use cases

  • 01 Push Twilio usage records into a finance database for per-customer communication cost allocation.
  • 02 Trigger outbound messages by writing rows to a synced database table instead of calling the Twilio API directly from application code.
  • 03 Auto-enroll leads into cadences when a row in an enrichment database meets a scoring condition.
  • 04 Write email and call activity back to the CRM or a Postgres table for a complete engagement timeline.

Common sync patterns

Where Twilio can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Salesloft sync into Twilio, so people working there have the context without switching tools.

Where Twilio handles support or shared inboxes

Tickets and conversations attach to the right contact and account in Salesloft, so sales sees open issues before the next call.

Where Twilio runs outreach

Prospects, sends, and replies sync into Salesloft, keeping lead status current without manual imports.

What you can sync between Salesloft and Twilio

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Salesloft objects Twilio objects How this pairing syncs
Accounts Company records mirrored from the CRM for account-based workflows. Accounts Synced with incremental and full sync per the Stacksync docs. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Calls Logged call activity with dispositions and recordings metadata. Calls Voice call records with duration and outcome, commonly mirrored to support and sales systems. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Custom Fields Per-person and per-account fields commonly populated by enrichment syncs for personalization. Usage Records Aggregated usage and spend data synced into finance systems for cost tracking. Custom Fields is specific to Salesloft and Usage Records to Twilio — each maps to any object or custom field on the other side.
People Prospect records with contact data and CRM ID mappings, the primary sync target. Messages SMS, MMS, and WhatsApp messages with delivery status; synced to log outreach in CRMs and databases. People is specific to Salesloft and Messages to Twilio — each maps to any object or custom field on the other side.
Cadences Multi-step outreach sequences that people are enrolled in and reported on. Messaging Services Synced with incremental and full sync per the Stacksync docs. Cadences is specific to Salesloft and Messaging Services to Twilio — each maps to any object or custom field on the other side.
Cadence Memberships Enrollment records linking a person to a cadence step and status. Incoming Phone Numbers Synced with incremental and full sync per the Stacksync docs. Cadence Memberships is specific to Salesloft and Incoming Phone Numbers to Twilio — each maps to any object or custom field on the other side.

How changes propagate between Salesloft and Twilio

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Salesloft Twilio Sub-second propagation

DetectionSalesloft notifies Stacksync of record changes through webhook events. Webhook event subscriptions plus polling on updated_at timestamps.

DeliveryEach detected change is written to Twilio through its API, with automatic retries and rate-limit backoff.

Twilio Salesloft Sub-second propagation

DetectionTwilio notifies Stacksync of record changes through webhook events. Status callback webhooks per message and call, plus polling of resource lists for backfill.

DeliveryEach detected change is written to Salesloft through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Salesloft: Subject to the platform's per-minute API rate limits.
What ships with Salesloft ⇄ Twilio

Connect Salesloft and Twilio for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Salesloft–Twilio connection.

Real-time

Two-way sync

Changes in Salesloft or Twilio instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Salesloft or Twilio data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Salesloft or Twilio record.

Observability

Monitoring

Track your Salesloft ⇄ Twilio sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Salesloft and Twilio.

How the Salesloft and Twilio connectors work

Salesloft

Integration surface
REST API (v2)
Authentication
OAuth 2.0
Change detection
Webhook event subscriptions plus polling on updated_at timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's per-minute API rate limits

Twilio

Integration surface
REST API (per-product APIs for Messaging, Voice, Conversations, Verify)
Authentication
Account SID + Auth Token (copied from Twilio Console Account Info and entered into the Stacksync Twilio connector)
Change detection
Status callback webhooks per message and call, plus polling of resource lists for backfill
Capabilities
read · write · webhooks
Twilio setup guide
How it works

How to connect Salesloft to Twilio — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Salesloft and Twilio with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Salesloft connected
    Twilio connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Salesloft and Twilio objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Salesloft ⇄ Twilio
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Salesloft Twilio
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Salesloft and Twilio integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 451 integrations available for Salesloft and Twilio.

Popular · 7 of 451
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