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Accounting and finance ⇄ Marketing

Recurly to Twitter Ads integration — real-time, two-way sync

Keep Recurly and Twitter Ads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Recurly and Twitter Ads

Put revenue reality behind every campaign: Recurly and Twitter Ads share the same customers, contacts, and billing status in real time, in both directions.

Recurly records the money — who pays, how much, and whether they are current; Twitter Ads decides who hears from the business and what they hear. The two overlap wherever the same customers and contacts matter to both, and when that overlap is bridged by CSV exports or an overnight batch, campaigns target on stale billing data and finance works from lists marketing has already changed underneath it.

Stacksync syncs Line Items, Coupons and Redemptions, Billing Info, Measured Units and Usage in Recurly with Line Items, Promoted Tweets, Custom Audiences, Targeting Criteria in Twitter Ads field by field, in real time, and in both directions. You decide which system owns which fields — finance keeps the revenue and payment truth, marketing keeps consent and engagement — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Trigger revenue-recognition or ERP entries when new_subscription and canceled_subscription webhooks fire.
  • 02 Post usage records to Measured Units on metered Subscriptions from a metering database before each bill run.
  • 03 Sync Custom Audiences by uploading hashed emails from a CRM or warehouse segment, keeping retargeting and suppression lists current as the source list changes.
  • 04 Pull Analytics for Campaigns, Line Items, and Promoted Tweets into a warehouse for blended cross-channel spend and ROAS reporting.

Common sync patterns

Consent and contact details stay aligned

Email, phone, address, and opt-out flags kept in either system stay consistent in the other, so every send and record honors the latest preferences.

Revenue and billing signals reach the audience

Plan tier, spend, or payment status from Recurly lands on the matching record in Twitter Ads, so segments and targeting reflect who actually pays and how much.

One customer and contact list

Where both systems keep customer or contact records, an edit on either side propagates to the other, ending dual maintenance and the drift it creates.

What you can sync between Recurly and Twitter Ads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Recurly objects Twitter Ads objects How this pairing syncs
Line Items One-time charges and credits on an account outside a subscription; synced for accurate revenue and adjustment reporting. Line Items Ad groups holding the per-engagement bid, promoted entity, and targeting; written to set bids and targeting, read for account structure. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Plans The product and pricing catalog (plan codes, intervals, add-ons); usually mastered in Recurly and read out, or mirrored from a product database. Targeting Criteria Location, keyword, interest, and device rules attached to line items; read and written to adjust who a line item reaches. Plans is specific to Recurly and Targeting Criteria to Twitter Ads — each maps to any object or custom field on the other side.
Invoices Charge and credit billing documents; read-heavy for revenue reporting, and creatable through Purchases for one-off charges. Funding Instruments Budget source (credit card, credit line, insertion order); read-only in the API and provisioned by an X account manager, referenced by campaigns. Invoices is specific to Recurly and Funding Instruments to Twitter Ads — each maps to any object or custom field on the other side.
Transactions Individual payment attempts — captures, refunds, and voids; typically read into a warehouse for reconciliation and dunning analysis. Analytics (Stats) Performance metrics for campaigns, line items, and promoted tweets; read-only via asynchronous jobs and pulled into a warehouse for reporting. Transactions is specific to Recurly and Analytics (Stats) to Twitter Ads — each maps to any object or custom field on the other side.
Coupons and Redemptions Discount definitions and their application to accounts and subscriptions; read for discount and promotion analysis. Ad Accounts Top-level advertising account (base-36 ID) that holds campaigns and funding; read to enumerate structure, and most syncs are scoped to one account. Coupons and Redemptions is specific to Recurly and Ad Accounts to Twitter Ads — each maps to any object or custom field on the other side.
Billing Info Tokenized payment method (card/ACH) on an account; written when onboarding customers and read for payment-health signals (never stores raw card numbers). Campaigns Schedule and budget container; synced two-way to create and update daily/total budgets and run dates from a planning database or spreadsheet. Billing Info is specific to Recurly and Campaigns to Twitter Ads — each maps to any object or custom field on the other side.

How changes propagate between Recurly and Twitter Ads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Recurly Twitter Ads Sub-second propagation

DetectionRecurly notifies Stacksync of record changes through webhook events. Webhooks (JSON or XML, one format per endpoint) for account, subscription, payment, and invoice events, plus incremental polling of list endpoints.

DeliveryEach detected change is written to Twitter Ads through its API, with automatic retries and rate-limit backoff.

Twitter Ads Recurly Interval-based propagation

DetectionStacksync polls Twitter Ads for changes on an incremental schedule, reading only records changed since the previous pass. Polling only — the Ads API has no webhooks or change-data-capture.

DeliveryEach detected change is written to Recurly through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Recurly: Production sites default to 1,000 requests/min with only GET requests counting toward the limit; sandbox sites 400/min with all requests counting; the limit is a sliding 5-minute window, X-RateLimit headers report the quota, and breaches return HTTP 429.
  • Twitter Ads: Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request.
What ships with Recurly ⇄ Twitter Ads

Connect Recurly and Twitter Ads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Recurly–Twitter Ads connection.

Real-time

Two-way sync

Changes in Recurly or Twitter Ads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Recurly or Twitter Ads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Recurly or Twitter Ads record.

Observability

Monitoring

Track your Recurly ⇄ Twitter Ads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Recurly and Twitter Ads.

How the Recurly and Twitter Ads connectors work

Recurly

Integration surface
REST API (V3, date-versioned; legacy V2 XML API also exists)
Authentication
API key via HTTP Basic auth (key as username, blank password); keys are per-site, with separate sandbox and production keys
Change detection
Webhooks (JSON or XML, one format per endpoint) for account, subscription, payment, and invoice events, plus incremental polling of list endpoints sorted by updated_at with begin_time/end_time filters
Capabilities
read · write · webhooks
Rate limits
Production sites default to 1,000 requests/min with only GET requests counting toward the limit; sandbox sites 400/min with all requests counting; the limit is a sliding 5-minute window, X-RateLimit headers report the quota, and breaches return HTTP 429.

Twitter Ads

Integration surface
REST Ads API (synchronous management + asynchronous analytics jobs)
Authentication
OAuth 1.0a signed requests (three-legged user context) from a developer app allowlisted for the Ads API; OAuth 2.0 bearer tokens are limited to some read paths, while campaign, line item, and audience writes require OAuth 1.0a signing
Change detection
Polling only — the Ads API has no webhooks or change-data-capture; sync engines re-read entities and their state on a schedule and submit asynchronous analytics jobs for stats
Capabilities
read · write
Rate limits
Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request
How it works

How to connect Recurly to Twitter Ads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Recurly and Twitter Ads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Recurly connected
    Twitter Ads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Recurly and Twitter Ads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Recurly ⇄ Twitter Ads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Recurly Twitter Ads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Recurly and Twitter Ads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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GDPR
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 461 integrations available for Recurly and Twitter Ads.

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