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CRM ⇄ Business productivity

Microsoft Dynamics 365 Sales to SendGrid integration — real-time, two-way sync

Keep Microsoft Dynamics 365 Sales and SendGrid in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Microsoft Dynamics 365 Sales and SendGrid

Sync what happens in SendGrid with the customer records in Microsoft Dynamics 365 Sales, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever SendGrid holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Senders, Single Sends, Unsubscribe Groups, Email Activity in SendGrid to Contacts, Leads, Opportunities, Quotes in Microsoft Dynamics 365 Sales with bi-directional, real-time sync. Activity and record changes in SendGrid update the matching contact or account in Microsoft Dynamics 365 Sales, and CRM data flows the other way wherever SendGrid can store and use it.

Common use cases

  • Write bounces, spam reports, and unsubscribes back to the CRM to keep email opt-in status accurate everywhere
  • Stream Event Webhook engagement data into a Postgres database or warehouse for campaign and deliverability reporting
  • Feed BI models with continuously updated CRM data instead of scheduled exports.
  • Bi-directional sync of accounts, contacts, and opportunities with a SQL database so teams query CRM data without OData or FetchXML.

Where SendGrid handles support or shared inboxes

Tickets and conversations attach to the right contact and account in Microsoft Dynamics 365 Sales, so sales sees open issues before the next call.

Where SendGrid runs outreach

Prospects, sends, and replies sync into Microsoft Dynamics 365 Sales, keeping lead status current without manual imports.

Where SendGrid supplies contact or company data

Enriched fields land directly on records in Microsoft Dynamics 365 Sales, and refreshes keep them from going stale.

What you can sync between Microsoft Dynamics 365 Sales and SendGrid

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Microsoft Dynamics 365 Sales objects SendGrid objects
Accounts Company records in Dataverse; the usual anchor for two-way sync with databases and ERPs. Senders Synced with incremental and full sync per the Stacksync docs.
Contacts Person records linked to accounts; synced with marketing and support systems. Single Sends One-off marketing campaigns whose stats are read back for reporting.
Leads Prospect records; written in from enrichment or web forms, read out on qualification. Unsubscribe Groups Synced with incremental and full sync per the Stacksync docs.
Opportunities Deal records with stages and estimated revenue; synced for pipeline reporting and close-triggered workflows. Email Activity Synced with incremental and full sync per the Stacksync docs.
Quotes Pricing proposals; often synced with CPQ or ERP pricing data. Contacts Marketing recipients upserted from CRM or database records, including custom field values.
Orders Confirmed sales; handed off to ERP systems for fulfillment and billing. List Synced with incremental and full sync per the Stacksync docs.
What ships with Microsoft Dynamics 365 Sales ⇄ SendGrid

Connect Microsoft Dynamics 365 Sales and SendGrid for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Microsoft Dynamics 365 Sales–SendGrid connection.

Real-time

Two-way sync

Changes in Microsoft Dynamics 365 Sales or SendGrid instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Microsoft Dynamics 365 Sales or SendGrid data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Microsoft Dynamics 365 Sales or SendGrid record.

Observability

Monitoring

Track your Microsoft Dynamics 365 Sales ⇄ SendGrid sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Microsoft Dynamics 365 Sales and SendGrid.

How the Microsoft Dynamics 365 Sales and SendGrid connectors work

Microsoft Dynamics 365 Sales

Integration surface
Dataverse Web API (OData v4 REST)
Authentication
OAuth 2.0 via Microsoft Entra ID
Change detection
Dataverse change tracking with delta tokens, plus registered webhooks on table events
Capabilities
read · write · webhooks
Rate limits
Requests are governed by Dataverse service protection limits evaluated per user and time window.

SendGrid

Integration surface
REST API (v3)
Authentication
API key (create in SendGrid Settings > API Keys with Custom Access / Full Access for the objects to sync; key begins with "SG")
Change detection
Event Webhook posts delivery and engagement events (processed, delivered, open, click, bounce, spam report) to an HTTP endpoint; contact and list changes are detected by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; contact upserts are batched, asynchronous jobs rather than per-row writes
SendGrid setup guide
How it works

How to connect Microsoft Dynamics 365 Sales to SendGrid — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Microsoft Dynamics 365 Sales and SendGrid with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Microsoft Dynamics 365 Sales connected
    SendGrid connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Microsoft Dynamics 365 Sales and SendGrid objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Microsoft Dynamics 365 Sales ⇄ SendGrid
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Microsoft Dynamics 365 Sales SendGrid
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Microsoft Dynamics 365 Sales and SendGrid integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Microsoft Dynamics 365 Sales and SendGrid.

Popular · 8 of 386
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