Skip to content
ERP ⇄ Marketing

Infor WMS to Twitter Ads integration — real-time, two-way sync

Keep Infor WMS and Twitter Ads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Infor WMS and Twitter Ads

Feed the real customer, order, and revenue records from Infor WMS into Twitter Ads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Infor WMS holds exactly that: Tasks, Locations, Shipments, Appointments that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Tasks, Locations, Shipments, Appointments in Infor WMS with Campaigns, Line Items, Promoted Tweets, Custom Audiences in Twitter Ads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Twitter Ads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Twitter Ads flow back onto the record in Infor WMS.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Push sales orders from an ERP into the WMS for wave planning and picking, then return status updates
  • 02 Send shipment confirmations and tracking numbers back to the order system when the WMS ships
  • 03 Read Funding Instruments and daily campaign spend into a finance database to reconcile X ad costs against billing and invoices.
  • 04 Pause or update Promoted Tweets and Line Items automatically when an upstream system such as budget pacing or inventory flags a rule breach.

Common sync patterns

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Infor WMS appears in Twitter Ads within seconds, ready to start or stop a lifecycle campaign.

Where Twitter Ads captures new people: signups become customer records

Registrations, form fills, or new subscribers in Twitter Ads create or update the corresponding record in Infor WMS, so the back office sees them without anyone re-keying.

What you can sync between Infor WMS and Twitter Ads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Infor WMS objects Twitter Ads objects How this pairing syncs
Waves Wave assignments group orders for fulfillment and can be reported outward. Funding Instruments Budget source (credit card, credit line, insertion order); read-only in the API and provisioned by an X account manager, referenced by campaigns. Waves is specific to Infor WMS and Funding Instruments to Twitter Ads — each maps to any object or custom field on the other side.
Tasks Warehouse task data supports labor and productivity reporting in BI tools. Analytics (Stats) Performance metrics for campaigns, line items, and promoted tweets; read-only via asynchronous jobs and pulled into a warehouse for reporting. Tasks is specific to Infor WMS and Analytics (Stats) to Twitter Ads — each maps to any object or custom field on the other side.
Locations Bin and zone definitions scope inventory records during mapping. Ad Accounts Top-level advertising account (base-36 ID) that holds campaigns and funding; read to enumerate structure, and most syncs are scoped to one account. Locations is specific to Infor WMS and Ad Accounts to Twitter Ads — each maps to any object or custom field on the other side.
Shipments Ship confirmations and tracking references flow back to the order source system. Campaigns Schedule and budget container; synced two-way to create and update daily/total budgets and run dates from a planning database or spreadsheet. Shipments is specific to Infor WMS and Campaigns to Twitter Ads — each maps to any object or custom field on the other side.
Appointments Dock appointment data coordinates carriers and yard operations with external schedules. Line Items Ad groups holding the per-engagement bid, promoted entity, and targeting; written to set bids and targeting, read for account structure. Appointments is specific to Infor WMS and Line Items to Twitter Ads — each maps to any object or custom field on the other side.
Items Item definitions keep the WMS aligned with the ERP or OMS item master. Promoted Tweets Tweets promoted under a line item; created, paused, or updated through the API and read back for delivery status. Items is specific to Infor WMS and Promoted Tweets to Twitter Ads — each maps to any object or custom field on the other side.

How changes propagate between Infor WMS and Twitter Ads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Infor WMS Twitter Ads Sub-second propagation

DetectionInfor WMS notifies Stacksync of record changes through webhook events. ION event publishing or scheduled polling of API endpoints.

DeliveryEach detected change is written to Twitter Ads through its API, with automatic retries and rate-limit backoff.

Twitter Ads Infor WMS Interval-based propagation

DetectionStacksync polls Twitter Ads for changes on an incremental schedule, reading only records changed since the previous pass. Polling only — the Ads API has no webhooks or change-data-capture.

DeliveryEach detected change is written to Infor WMS through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Infor WMS: Subject to Infor ION API gateway throttling policies.
  • Twitter Ads: Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request.
What ships with Infor WMS ⇄ Twitter Ads

Connect Infor WMS and Twitter Ads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Infor WMS–Twitter Ads connection.

Real-time

Two-way sync

Changes in Infor WMS or Twitter Ads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Infor WMS or Twitter Ads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Infor WMS or Twitter Ads record.

Observability

Monitoring

Track your Infor WMS ⇄ Twitter Ads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Infor WMS and Twitter Ads.

How the Infor WMS and Twitter Ads connectors work

Infor WMS

Integration surface
REST API via the Infor OS / ION API gateway (cloud deployments run inside Infor CloudSuite)
Authentication
OAuth 2.0 via Infor OS
Change detection
ION event publishing or scheduled polling of API endpoints
Capabilities
read · write · webhooks
Rate limits
Subject to Infor ION API gateway throttling policies

Twitter Ads

Integration surface
REST Ads API (synchronous management + asynchronous analytics jobs)
Authentication
OAuth 1.0a signed requests (three-legged user context) from a developer app allowlisted for the Ads API; OAuth 2.0 bearer tokens are limited to some read paths, while campaign, line item, and audience writes require OAuth 1.0a signing
Change detection
Polling only — the Ads API has no webhooks or change-data-capture; sync engines re-read entities and their state on a schedule and submit asynchronous analytics jobs for stats
Capabilities
read · write
Rate limits
Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request
How it works

How to connect Infor WMS to Twitter Ads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Infor WMS and Twitter Ads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Infor WMS connected
    Twitter Ads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Infor WMS and Twitter Ads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Infor WMS ⇄ Twitter Ads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Infor WMS Twitter Ads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Infor WMS and Twitter Ads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 352 integrations available for Infor WMS and Twitter Ads.

Popular · 6 of 352
All Infor WMS integrations All Twitter Ads integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own