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ERP ⇄ Marketing

Infor M3 to Twitter Ads integration — real-time, two-way sync

Keep Infor M3 and Twitter Ads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Infor M3 and Twitter Ads

Feed the real customer, order, and revenue records from Infor M3 into Twitter Ads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Infor M3 holds exactly that: Customers, Suppliers, Customer Orders, Purchase Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Customers, Suppliers, Customer Orders, Purchase Orders in Infor M3 with Line Items, Promoted Tweets, Custom Audiences, Targeting Criteria in Twitter Ads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Twitter Ads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Twitter Ads flow back onto the record in Infor M3.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Mirror M3 customers and invoices into a CRM or warehouse so sales and finance share one AR view
  • 02 Feed manufacturing order status to a customer portal for order tracking in fashion, food, or equipment supply chains
  • 03 Push Campaigns and Line Items from a planning database or spreadsheet into X Ads so media buyers manage budgets, bids, and targeting without hand-entering each one in Ads Manager.
  • 04 Sync Custom Audiences by uploading hashed emails from a CRM or warehouse segment, keeping retargeting and suppression lists current as the source list changes.

Common sync patterns

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Infor M3 appears in Twitter Ads within seconds, ready to start or stop a lifecycle campaign.

Where Twitter Ads captures new people: signups become customer records

Registrations, form fills, or new subscribers in Twitter Ads create or update the corresponding record in Infor M3, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

What you can sync between Infor M3 and Twitter Ads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Infor M3 objects Twitter Ads objects How this pairing syncs
Items Item master records provide the SKU, unit, and attribute data other systems price and sell against. Custom Audiences Match lists (formerly Tailored Audiences); written by uploading hashed emails or device IDs from a CRM or warehouse segment for retargeting and suppression. Items is specific to Infor M3 and Custom Audiences to Twitter Ads — each maps to any object or custom field on the other side.
Customers Customer master records sync with CRM account records to keep one shared customer file. Targeting Criteria Location, keyword, interest, and device rules attached to line items; read and written to adjust who a line item reaches. Customers is specific to Infor M3 and Targeting Criteria to Twitter Ads — each maps to any object or custom field on the other side.
Suppliers Supplier records align procurement tools with the vendors M3 purchases from. Funding Instruments Budget source (credit card, credit line, insertion order); read-only in the API and provisioned by an X account manager, referenced by campaigns. Suppliers is specific to Infor M3 and Funding Instruments to Twitter Ads — each maps to any object or custom field on the other side.
Customer Orders Orders created in commerce or CRM systems land in M3 for fulfillment and invoicing. Analytics (Stats) Performance metrics for campaigns, line items, and promoted tweets; read-only via asynchronous jobs and pulled into a warehouse for reporting. Customer Orders is specific to Infor M3 and Analytics (Stats) to Twitter Ads — each maps to any object or custom field on the other side.
Purchase Orders PO headers and lines sync outward so buyers and receiving teams see the same demand. Ad Accounts Top-level advertising account (base-36 ID) that holds campaigns and funding; read to enumerate structure, and most syncs are scoped to one account. Purchase Orders is specific to Infor M3 and Ad Accounts to Twitter Ads — each maps to any object or custom field on the other side.
Manufacturing Orders Production order status feeds portals and CRMs so promised dates reflect the shop floor. Campaigns Schedule and budget container; synced two-way to create and update daily/total budgets and run dates from a planning database or spreadsheet. Manufacturing Orders is specific to Infor M3 and Campaigns to Twitter Ads — each maps to any object or custom field on the other side.

How changes propagate between Infor M3 and Twitter Ads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Infor M3 Twitter Ads Sub-second propagation

DetectionInfor M3 notifies Stacksync of record changes through webhook events. Event publishing through Infor ION (Business Object Documents), configured in ION, or scheduled polling of API endpoints.

DeliveryEach detected change is written to Twitter Ads through its API, with automatic retries and rate-limit backoff.

Twitter Ads Infor M3 Interval-based propagation

DetectionStacksync polls Twitter Ads for changes on an incremental schedule, reading only records changed since the previous pass. Polling only — the Ads API has no webhooks or change-data-capture.

DeliveryEach detected change is written to Infor M3 through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Infor M3: Subject to Infor ION API gateway throttling policies.
  • Twitter Ads: Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request.
What ships with Infor M3 ⇄ Twitter Ads

Connect Infor M3 and Twitter Ads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Infor M3–Twitter Ads connection.

Real-time

Two-way sync

Changes in Infor M3 or Twitter Ads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Infor M3 or Twitter Ads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Infor M3 or Twitter Ads record.

Observability

Monitoring

Track your Infor M3 ⇄ Twitter Ads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Infor M3 and Twitter Ads.

How the Infor M3 and Twitter Ads connectors work

Infor M3

Integration surface
REST API (M3 API programs exposed through the Infor ION API gateway)
Authentication
OAuth 2.0 via Infor OS / ION API authorization
Change detection
Event publishing through Infor ION (Business Object Documents), configured in ION, or scheduled polling of API endpoints
Capabilities
read · write · webhooks
Rate limits
Subject to Infor ION API gateway throttling policies

Twitter Ads

Integration surface
REST Ads API (synchronous management + asynchronous analytics jobs)
Authentication
OAuth 1.0a signed requests (three-legged user context) from a developer app allowlisted for the Ads API; OAuth 2.0 bearer tokens are limited to some read paths, while campaign, line item, and audience writes require OAuth 1.0a signing
Change detection
Polling only — the Ads API has no webhooks or change-data-capture; sync engines re-read entities and their state on a schedule and submit asynchronous analytics jobs for stats
Capabilities
read · write
Rate limits
Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request
How it works

How to connect Infor M3 to Twitter Ads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Infor M3 and Twitter Ads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Infor M3 connected
    Twitter Ads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Infor M3 and Twitter Ads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Infor M3 ⇄ Twitter Ads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Infor M3 Twitter Ads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Infor M3 and Twitter Ads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

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