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HubSpot and Shopify integration — two-way sync

Keep supported HubSpot and Shopify records aligned with two-way sync. Give each team access to current data while controlling which system can update each field.

  • Field mappings and sync direction under your control
  • Inspect and resolve record errors in one dashboard
Two-way sync for supported objects
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Example workflow

Sales order process handoff

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Starting eventA change involving HubSpot Invoices or Shopify Orders needs a defined result in the other system.

  1. Start with HubSpot Invoices and Shopify Orders. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyTest a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.

Review records and field ownership

Mapping essentials

Records and field ownership

Match records by stable IDs and assign an owner for each field. The record notes identify the coverage to check.

Download the mapping worksheet

CSV · No email required

Example record relationships between HubSpot and Shopify
HubSpot recordShopify recordRecord matchingField ownership
InvoicesDocumented record: SupportedBusiness process handoffOrdersDocumented record: SupportedLink order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order.Finance owns invoice posting; the order system supplies the approved commercial context.
ProductDocumented record: SupportedRecord matchingProductsDocumented record: SupportedDistinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.Assign ownership for catalog content, price, and stock separately.
CompanyDocumented record: SupportedCustomer identity assessmentCustomersDocumented record: SupportedDetermine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient.Separate the customer relationship from contact details, billing authority, and consent. Choose an owner for each field after identifying whether the customer is a person or company.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Why teams connect HubSpot and Shopify

Put your HubSpot and Shopify data to work

Start with the work your team needs to complete: keep records up to date, make operational data available for reporting, or move data to a new system. Choose one HubSpot and Shopify workflow to test, define what success looks like, and decide who handles failed updates.

  • Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.

  • Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.

  • Sync orders, customers, and inventory into Postgres for operational reporting across stores.

  • Keep customer records aligned between Shopify and a CRM for segmentation and lifetime-value analysis.

What records can you sync?

Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.

HubSpot

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Contact
  • Company
  • Deal
  • Line Item
  • Product
  • Ticket
  • Quote
  • Goal
  • Owner
  • Pipeline
  • Stages
  • Audit
  • Subscriptions
  • HubDB
  • Forms
  • Calls
  • Communications
  • Emails
  • Meetings
  • Notes
  • Post Mail
  • Tasks
  • Marketing Emails
  • Invoices
  • Attachments
  • Custom objects (all)
  • Associations
  • Users
  • Services
  • Listings
  • Courses
  • Appointments
  • Commerce Payments
  • Email Events
  • Property History
✅ Supported. Confirm field permissions and sync direction.
  • Campaigns
🕘 Coming soon. Confirm field permissions and sync direction.
  • Feedback Submissions
❌ Not supported. Confirm field permissions and sync direction.

Read the HubSpot connector guide

Shopify

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Products
  • ProductMedias
  • ProductVariants
  • Orders
  • Customers
  • Abandoned Checkouts
✅ Supported. Confirm field permissions and sync direction.

Read the Shopify connector guide

Connection essentials

Review how each system connects, detects changes, and permits access to your records.

View setup requirements and limits
Connection requirementHubSpotShopify
Integration interfaceREST API (CRM v3)GraphQL Admin API (primary) and REST Admin API (legacy)
AuthenticationOAuthOAuth via a custom Shopify app
Change detectionRecord updates and association changes need separate validation.The saved Stacksync guide does not specify the change-detection mechanism.
Read accessAvailable for supported recordsAvailable for supported records
Write accessAvailable for supported recordsAvailable for supported records

Enterprise controls

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

HubSpot
Integration interface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Record updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Limitations to check
  • Custom objects require an eligible HubSpot plan. Custom id properties that collide with native record IDs are excluded from sync.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

HubSpot setup guide
Shopify
Integration interface
GraphQL Admin API (primary) and REST Admin API (legacy)
Authentication
OAuth via a custom Shopify app: admin creates an app in the Shopify Dev Dashboard, enables required API scopes, sets the Stacksync redirect URL, then supplies shop name + Client ID and Client Secret to Stacksync
Change detection
The saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Have the Shopify administrator create the custom app described in the connection guide and configure its required scopes and redirect URL.
  • Supply the shop name, client ID, and client secret through the Stacksync authorization flow.
Limitations to check
  • The saved catalog lists six supported object types. Objects outside that list require confirmation. The connector documents two-way sync; confirm writable fields and operations for each selected object.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Shopify setup guide

Prepare HubSpot and Shopify access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

HubSpot setup checklist
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.

Setup guides: Authorize HubSpot

Shopify setup checklist
  • Have the Shopify administrator create the custom app described in the connection guide and configure its required scopes and redirect URL.
  • Supply the shop name, client ID, and client secret through the Stacksync authorization flow.

Setup guides: Authorize Shopify

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the HubSpot and Shopify planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

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Record identity and field ownership

Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.

Download the mapping worksheet · CSV, no email required

Business process

Invoices / Orders

Order-to-invoice handoff: Shopify Orders provides context for HubSpot Invoices. These are related records, not equivalent entities.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

HubSpot
Documented record · ✅ Supported
Shopify
Documented record · ✅ Supported
Record identity
Link order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order.
Field ownership
Finance owns invoice posting; the order system supplies the approved commercial context.

Fields to include

  • Source record reference
  • Destination record reference
  • Approved handoff state
  • Duplicate-detection key
Record dependencies
Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.
Validation
Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.
Recovery
Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.

References: HubSpot: Invoices documentationShopify: Orders documentation

Record matching

Product / Products

Compare whether HubSpot Product and Shopify Products describe the same product or catalog item in your business.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

HubSpot
Documented record · ✅ Supported
Shopify
Documented record · ✅ Supported
Record identity
Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.
Field ownership
Assign ownership for catalog content, price, and stock separately.

Fields to include

  • Source product ID
  • SKU or variant reference
  • Description
  • Unit of measure
  • Price-list reference
Record dependencies
Resolve units, variants, categories, and applicable price lists before order lines.
Validation
Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
Recovery
Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

References: HubSpot: Product documentationShopify: Products documentation

Customer identity

Company / Customers

Before linking HubSpot Company to Shopify Customers, check whether the customer is an individual or a company. Match the correct record type in each system.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

HubSpot
Documented record · ✅ Supported
Shopify
Documented record · ✅ Supported
Record identity
Determine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient.
Field ownership
Separate the customer relationship from contact details, billing authority, and consent. Choose an owner for each field after identifying whether the customer is a person or company.

Fields to include

  • Source customer ID
  • Person/company classification
  • Legal entity or business unit
  • Destination identity reference
Record dependencies
Resolve person or company type, legal entity, business role, and any billing account before transactions.
Validation
Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.
Recovery
Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

References: HubSpot: Company documentationShopify: Customers documentation

Customer identity

Contact / Customers

Before linking HubSpot Contact to Shopify Customers, check whether the customer is an individual or a company. Match the correct record type in each system.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

HubSpot
Documented record · ✅ Supported
Shopify
Documented record · ✅ Supported
Record identity
Determine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient.
Field ownership
Separate the customer relationship from contact details, billing authority, and consent. Choose an owner for each field after identifying whether the customer is a person or company.

Fields to include

  • Source customer ID
  • Person/company classification
  • Legal entity or business unit
  • Destination identity reference
Record dependencies
Resolve person or company type, legal entity, business role, and any billing account before transactions.
Validation
Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.
Recovery
Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

References: HubSpot: Contact documentationShopify: Customers documentation

Business process

Deal / Orders

Approved sales handoff: HubSpot Deal provides context for Shopify Orders. These are related records, not equivalent entities.

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

HubSpot
Documented record · ✅ Supported
Shopify
Documented record · ✅ Supported
Record identity
Link the originating deal ID to a newly assigned order ID; do not reuse the deal ID as an order number.
Field ownership
Define the approval event and the customer/product data required to create an order. A sales stage alone must not authorize every order.

Fields to include

  • Source record reference
  • Destination record reference
  • Approved handoff state
  • Duplicate-detection key
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Repeat the approved handoff and verify that it locates the existing order; test a reopened deal without silently cancelling fulfillment.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

References: HubSpot: Deal documentationShopify: Orders documentation

Compare integration approaches

This pair can involve both record sync and process handoffs. Keep the Invoices / Orders relationship explicit: copying fields and creating a downstream business transaction require different validation.

Stacksync managed sync

Best fit
Two-way sync for supported objects. Choose the records, writable fields, and permissions for your workflow.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Link order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your HubSpot and Shopify record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Invoices / Orders, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider explicit orchestration for the Invoices / Orders handoff.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time HubSpot / Shopify migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Sales order process handoff

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Starting event: A change to the selected Invoices or Orders record needs a defined result in the other system.

  1. Start with HubSpot Invoices and Shopify Orders. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.

If it fails: Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.

Product or catalog item sync test

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Starting event: A change to the selected Product or Products record needs a defined result in the other system.

  1. Start with HubSpot Product and Shopify Products. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve units, variants, categories, and applicable price lists before order lines.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.

If it fails: Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

Customer sync test

Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.

Starting event: A change to the selected Company or Customers record needs a defined result in the other system.

  1. Start with HubSpot Company and Shopify Customers. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve person or company type, legal entity, business role, and any billing account before transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

If it fails: Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

Coordinate Shopify commerce data with HubSpot

Validate the selected objects and operations even where connector-level direction is documented.

Starting event: A catalog, order, or fulfillment change in Shopify matters to Contact or Company.

  1. Choose the commerce entity from Products or ProductVariants; separate products, variants, orders, and fulfillments.
  2. Preserve order and line references through the HubSpot process. Define many-to-one or one-to-many relationships explicitly.
  3. Assign separate ownership for commercial approval, inventory, and fulfillment, including partial cancellations or returns.

Expected result: A split fulfillment and repeated request preserve line quantities without duplicate orders or shipments.

If it fails: Look up existing downstream records before retrying creation; reconcile current order and fulfillment states.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Invoices / Orders

Test case

Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.

Expected result

The expected sales order relationship is preserved with no duplicate action or unintended write.

Product / Products

Test case

Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.

Expected result

The expected product or catalog item relationship is preserved with no duplicate action or unintended write.

Company / Customers

Test case

Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

Expected result

The expected customer relationship is preserved with no duplicate action or unintended write.

Contact / Customers

Test case

Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

Expected result

The expected customer relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Check that each connected account can read and write the chosen objects. Exercise both directions with a test record before enabling production changes.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated sales order change

Investigate

Inspect HubSpot Invoices and Shopify Orders, their IDs, and the destination error.

Next action

Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.

Rejected or repeated product or catalog item change

Investigate

Inspect HubSpot Product and Shopify Products, their IDs, and the destination error.

Next action

Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

Rejected or repeated customer change

Investigate

Inspect HubSpot Company and Shopify Customers, their IDs, and the destination error.

Next action

Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

A record type or update is unavailable

Investigate

Check the HubSpot and Shopify connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between HubSpot and Shopify

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

HubSpot Shopify Timing depends on the connected systems

Detect changesRecord updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.

Apply updatesSelected writable fields update in Shopify. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Shopify HubSpot Timing depends on the connected systems

Detect changesThe saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.

Apply updatesSelected writable fields update in HubSpot. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
FAQ

HubSpot and Shopify integration FAQ

Next step

See your workflow in Stacksync

Walk through your HubSpot and Shopify records, field mappings, and requirements with an integration engineer.