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Database ⇄ CRM

Google Cloud Spanner to HubSpot integration — real-time, two-way sync

Keep Google Cloud Spanner and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Google Cloud Spanner and HubSpot

Treat HubSpot like part of your database: its records live in Google Cloud Spanner as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Google Cloud Spanner, where it can be queried and joined like everything else.

Stacksync mirrors Owner, Pipeline, Stages, Audit from HubSpot into Interleaved tables, Secondary indexes, Change streams, Views in Google Cloud Spanner with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in HubSpot with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • Push billing or entitlement changes from finance tools into Spanner tables the application reads at runtime.
  • Use change streams to feed near-real-time copies of operational tables into an analytics warehouse.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Google Cloud Spanner sync onto the matching records in HubSpot, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the HubSpot API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in HubSpot arrive as row changes in Google Cloud Spanner, ready to drive jobs and notifications.

What you can sync between Google Cloud Spanner and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Google Cloud Spanner objects HubSpot objects
Databases Top-level containers that scope schema and sync configuration. Goal Synced with incremental and full sync per the Stacksync docs.
Tables Relational tables mapped one-to-one to sync targets. Owner Synced with incremental and full sync per the Stacksync docs.
Rows The unit of read and write in each sync cycle, keyed by primary key. Pipeline Synced with incremental and full sync per the Stacksync docs.
Interleaved tables Child rows physically co-located with parents; synced as related records. Stages Synced with incremental and full sync per the Stacksync docs.
Secondary indexes Used to make incremental read queries efficient on non-key columns. Audit Synced with incremental and full sync per the Stacksync docs.
Change streams Capture inserts, updates, and deletes for log-style change data capture. Contact Synced with incremental and full sync per the Stacksync docs.
What ships with Google Cloud Spanner ⇄ HubSpot

Connect Google Cloud Spanner and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Google Cloud Spanner–HubSpot connection.

Real-time

Two-way sync

Changes in Google Cloud Spanner or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Google Cloud Spanner or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Google Cloud Spanner or HubSpot record.

Observability

Monitoring

Track your Google Cloud Spanner ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Google Cloud Spanner and HubSpot.

How the Google Cloud Spanner and HubSpot connectors work

Google Cloud Spanner

Integration surface
gRPC/REST client API with SQL query surface (GoogleSQL and PostgreSQL-interface dialects)
Authentication
Google Cloud IAM (service accounts)
Change detection
Change streams (log-style CDC), or timestamp-based polling queries
Capabilities
read · write · CDC
Rate limits
Throughput is bounded by the instance's provisioned compute capacity rather than a fixed API quota.

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Google Cloud Spanner to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Google Cloud Spanner and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Google Cloud Spanner connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Google Cloud Spanner and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Google Cloud Spanner ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Google Cloud Spanner HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Google Cloud Spanner and HubSpot integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Google Cloud Spanner and HubSpot.

Popular · 8 of 386
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