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Marketing ⇄ Database

Demandbase to MySQL integration — real-time, two-way sync

Keep Demandbase and MySQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Demandbase and MySQL

Give your team Demandbase's contacts, campaigns, and engagement in MySQL: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.

Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in MySQL, hard to get into campaigns without manual exports.

Stacksync mirrors Opportunities, People (Persons), Activities, Campaigns from Demandbase into Primary and Unique Keys, JSON Columns, Stored Procedures, Triggers in MySQL field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in MySQL, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Expose SaaS objects as MySQL tables so legacy internal tools built on MySQL can read live business data
  • 02 Replicate ERP master data (customers, items, pricing) into the MySQL databases behind storefronts and portals
  • 03 Subscribe to Demandbase company and person change webhooks - firmographic updates, M&A, and leadership or employment changes - and land them in an operational store for real-time account alerts.
  • 04 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.

Common sync patterns

Query Demandbase like a database

Contacts, leads, audiences, and campaign metrics from Demandbase live in MySQL as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in MySQL from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Demandbase land in MySQL beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Demandbase and MySQL

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects MySQL objects How this pairing syncs
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Triggers An alternative change-capture mechanism when binlog access is unavailable. Company Details (B2B enrichment) is specific to Demandbase and Triggers to MySQL — each maps to any object or custom field on the other side.
Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. Databases (Schemas) Top-level namespaces that scope a sync's reads and writes. Change Subscriptions is specific to Demandbase and Databases (Schemas) to MySQL — each maps to any object or custom field on the other side.
Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. Tables The primary sync target; rows map to records in connected systems. Accounts is specific to Demandbase and Tables to MySQL — each maps to any object or custom field on the other side.
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Views Read-side projections used as outbound sync sources. Opportunities is specific to Demandbase and Views to MySQL — each maps to any object or custom field on the other side.
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Columns Field-level mapping targets with engine-typed values. People (Persons) is specific to Demandbase and Columns to MySQL — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Primary and Unique Keys Match keys for idempotent upserts and conflict handling. Activities is specific to Demandbase and Primary and Unique Keys to MySQL — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and MySQL

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase MySQL Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to MySQL as a row-level write, with types converted between the two schemas.

MySQL Demandbase Sub-second propagation

DetectionChanges in MySQL are captured at the source via change data capture — no polling loop against its API. Database triggers — Stacksync creates deterministic triggers for internal logging and syncing (requires log_bin_trust_function_creators=ON when.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • MySQL: No API rate limits; throughput is bounded by connection limits and server resources.
What ships with Demandbase ⇄ MySQL

Connect Demandbase and MySQL for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–MySQL connection.

Real-time

Two-way sync

Changes in Demandbase or MySQL instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or MySQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or MySQL record.

Observability

Monitoring

Track your Demandbase ⇄ MySQL sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and MySQL.

How the Demandbase and MySQL connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

MySQL

Integration surface
SQL wire protocol (MySQL client/server protocol)
Authentication
Database credentials entered as a connection string or parameters, with optional SSL root certificate upload and optional SSH tunnel (SSH user + SSH host)
Change detection
Database triggers — Stacksync creates deterministic triggers for internal logging and syncing (requires log_bin_trust_function_creators=ON when binary logging is enabled)
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by connection limits and server resources
MySQL setup guide
How it works

How to connect Demandbase to MySQL — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and MySQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    MySQL connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and MySQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ MySQL
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase MySQL
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and MySQL integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 506 integrations available for Demandbase and MySQL.

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