Real-time
Two-way sync
Changes in Demandbase or MariaDB instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ Database
Demandbase to MariaDB integration — real-time, two-way sync
Keep Demandbase and MariaDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Demandbase and MariaDB
Give your team Demandbase's contacts, campaigns, and engagement in MariaDB: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.
Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in MariaDB, hard to get into campaigns without manual exports.
Stacksync mirrors Campaigns, Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions from Demandbase into JSON Columns, Stored Procedures, Databases (Schemas), Tables in MariaDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in MariaDB, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.
Common use cases
- 01 Keep several MariaDB instances aligned with one system of record across environments
- 02 Two-way sync between a MariaDB application database and a CRM so both systems hold the same customer records
- 03 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
- 04 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
Common sync patterns
Build audiences from your own data
Segments computed in MariaDB from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.
Engagement and results next to the customer
Opens, clicks, sends, RSVPs, or ad activity from Demandbase land in MariaDB beside the matching customer record, ready for reporting and revenue attribution.
React to marketing changes as row changes
A new lead, form fill, or list change in Demandbase arrives as a row change in MariaDB, so scoring, jobs, and notifications run in the tooling your team already uses.
What you can sync between Demandbase and MariaDB
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | MariaDB objects | How this pairing syncs | |
|---|---|---|---|
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | Views Read-side projections used as outbound sync sources. | Account & Person Lists (Audiences) is specific to Demandbase and Views to MariaDB — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | Columns Field-level mapping targets with engine-typed values. | Company Details (B2B enrichment) is specific to Demandbase and Columns to MariaDB — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Primary and Unique Keys Match keys for idempotent upserts. | Change Subscriptions is specific to Demandbase and Primary and Unique Keys to MariaDB — each maps to any object or custom field on the other side. | |
| Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. | System-Versioned Tables Temporal tables that retain row history natively, useful for auditing synced changes. | Accounts is specific to Demandbase and System-Versioned Tables to MariaDB — each maps to any object or custom field on the other side. | |
| Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. | JSON Columns Semi-structured payloads validated with JSON functions. | Opportunities is specific to Demandbase and JSON Columns to MariaDB — each maps to any object or custom field on the other side. | |
| People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. | Stored Procedures Server-side logic that can post-process synced rows. | People (Persons) is specific to Demandbase and Stored Procedures to MariaDB — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and MariaDB
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase MariaDB Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is applied to MariaDB as a row-level write, with types converted between the two schemas.
MariaDB Demandbase Sub-second propagation
DetectionChanges in MariaDB are captured at the source via change data capture — no polling loop against its API. Database triggers — Stacksync creates deterministic triggers for internal logging and syncing.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
- MariaDB: No API rate limits; throughput is bounded by connection limits and server resources.
What ships with Demandbase ⇄ MariaDB
Connect Demandbase and MariaDB for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–MariaDB connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or MariaDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or MariaDB record.
Observability
Monitoring
Track your Demandbase ⇄ MariaDB sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and MariaDB.
How the Demandbase and MariaDB connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
MariaDB
- Integration surface
- SQL wire protocol (MySQL-compatible client/server protocol)
- Authentication
- Database credentials (connection string or parameters), with optional SSL root certificate upload and optional SSH tunnel (SSH user + host)
- Change detection
- Database triggers — Stacksync creates deterministic triggers for internal logging and syncing
- Capabilities
- read · write · CDC
- Rate limits
- No API rate limits; throughput is bounded by connection limits and server resources
How it works
How to connect Demandbase to MariaDB — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and MariaDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
MariaDB
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and MariaDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ MariaDBCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase MariaDBCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and MariaDB integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and MariaDB: authenticate both systems, choose the objects to sync (such as Demandbase's Account & Person Lists (Audiences) and Company Details (B2B enrichment)), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Demandbase and MariaDB records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Demandbase and MariaDB connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Demandbase–MariaDB integration in-house.
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Yes — Stacksync ships production-grade connectors for both Demandbase and MariaDB. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On MariaDB: Database triggers — Stacksync creates deterministic triggers for internal logging and syncing. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the MariaDB side: JSON Columns, Stored Procedures, Databases (Schemas), Tables, plus custom fields where MariaDB exposes them. On the Demandbase side: Campaigns, Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions. Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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