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Data warehouse ⇄ CRM

Azure Synapse Analytics to Microsoft Dynamics 365 Sales integration — real-time, two-way sync

Keep Azure Synapse Analytics and Microsoft Dynamics 365 Sales in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Synapse Analytics and Microsoft Dynamics 365 Sales

Sync Microsoft Dynamics 365 Sales into Azure Synapse Analytics continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Contacts, Leads, Opportunities, Quotes from Microsoft Dynamics 365 Sales land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Microsoft Dynamics 365 Sales. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • 01 Bi-directional sync of accounts, contacts, and opportunities with a SQL database so teams query CRM data without OData or FetchXML.
  • 02 Write product usage and warehouse-computed scores onto Dataverse tables so sellers see them in the model-driven app.
  • 03 Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.
  • 04 Consolidate SaaS data alongside lake data so analysts join both through one SQL surface.

Common sync patterns

A single customer view

Join Microsoft Dynamics 365 Sales's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.

Cleanup that sticks

Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from Microsoft Dynamics 365 Sales are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.

What you can sync between Azure Synapse Analytics and Microsoft Dynamics 365 Sales

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Synapse Analytics objects Microsoft Dynamics 365 Sales objects How this pairing syncs
SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Orders Confirmed sales; handed off to ERP systems for fulfillment and billing. SQL pools is specific to Azure Synapse Analytics and Orders to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Invoices Billing records; usually mastered in the ERP and mirrored back for seller visibility. Tables (dedicated SQL pool) is specific to Azure Synapse Analytics and Invoices to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Activities Emails, calls, appointments, and tasks; read out for activity analytics. External tables is specific to Azure Synapse Analytics and Activities to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Views Curated projections used when downstream tools should not read base tables directly. Custom Tables Tenant-defined Dataverse tables; exposed through the same Web API as standard tables. Views is specific to Azure Synapse Analytics and Custom Tables to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Schemas Namespaces that separate staging, integration, and presentation layers. Accounts Company records in Dataverse; the usual anchor for two-way sync with databases and ERPs. Schemas is specific to Azure Synapse Analytics and Accounts to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Contacts Person records linked to accounts; synced with marketing and support systems. Materialized views is specific to Azure Synapse Analytics and Contacts to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.

How changes propagate between Azure Synapse Analytics and Microsoft Dynamics 365 Sales

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure Synapse Analytics Microsoft Dynamics 365 Sales Interval-based propagation

DetectionStacksync polls Azure Synapse Analytics for changes on an incremental schedule, reading only records changed since the previous pass. Polling on watermark columns.

DeliveryEach detected change is written to Microsoft Dynamics 365 Sales through its API, with automatic retries and rate-limit backoff.

Microsoft Dynamics 365 Sales Azure Synapse Analytics Sub-second propagation

DetectionMicrosoft Dynamics 365 Sales notifies Stacksync of record changes through webhook events. Dataverse change tracking with delta tokens, plus registered webhooks on table events.

DeliveryEach detected change is applied to Azure Synapse Analytics as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Microsoft Dynamics 365 Sales: Requests are governed by Dataverse service protection limits evaluated per user and time window.
What ships with Azure Synapse Analytics ⇄ Microsoft Dynamics 365 Sales

Connect Azure Synapse Analytics and Microsoft Dynamics 365 Sales for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Synapse Analytics–Microsoft Dynamics 365 Sales connection.

Real-time

Two-way sync

Changes in Azure Synapse Analytics or Microsoft Dynamics 365 Sales instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Synapse Analytics or Microsoft Dynamics 365 Sales data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Synapse Analytics or Microsoft Dynamics 365 Sales record.

Observability

Monitoring

Track your Azure Synapse Analytics ⇄ Microsoft Dynamics 365 Sales sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Synapse Analytics and Microsoft Dynamics 365 Sales.

How the Azure Synapse Analytics and Microsoft Dynamics 365 Sales connectors work

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write

Microsoft Dynamics 365 Sales

Integration surface
Dataverse Web API (OData v4 REST)
Authentication
OAuth 2.0 via Microsoft Entra ID
Change detection
Dataverse change tracking with delta tokens, plus registered webhooks on table events
Capabilities
read · write · webhooks
Rate limits
Requests are governed by Dataverse service protection limits evaluated per user and time window.
How it works

How to connect Azure Synapse Analytics to Microsoft Dynamics 365 Sales — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Synapse Analytics and Microsoft Dynamics 365 Sales with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Synapse Analytics connected
    Microsoft Dynamics 365 Sales connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Synapse Analytics and Microsoft Dynamics 365 Sales objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Synapse Analytics ⇄ Microsoft Dynamics 365 Sales
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Synapse Analytics Microsoft Dynamics 365 Sales
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Synapse Analytics and Microsoft Dynamics 365 Sales integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 466 integrations available for Azure Synapse Analytics and Microsoft Dynamics 365 Sales.

Popular · 4 of 466
All Azure Synapse Analytics integrations All Microsoft Dynamics 365 Sales integrations Browse all integrations
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