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Database ⇄ CRM

Azure SQL Database to Chorusai integration — real-time, two-way sync

Keep Azure SQL Database and Chorusai in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure SQL Database and Chorusai

Treat Chorusai like part of your database: its records live in Azure SQL Database as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Azure SQL Database, where it can be queried and joined like everything else.

Stacksync mirrors Moments, Playlists, Engagements, Recordings (Conversations) from Chorusai into Stored procedures, Change tracking / CDC tables, Tables, Views in Azure SQL Database with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Chorusai with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • 01 Upload externally recorded dialer or web-conference audio into Chorus as Recordings so it gets transcribed and analyzed like native calls.
  • 02 Sync Trackers such as pricing, competitor, and next-steps mentions onto matching CRM Opportunities as coaching and deal-risk signals.
  • 03 Expose SaaS data (billing, support tickets) as tables in Azure SQL for reporting teams already on Microsoft tooling.
  • 04 Replicate Azure SQL tables to a warehouse without building custom CDC pipelines.

Common sync patterns

Product events onto CRM records

Signup, usage, or lifecycle changes written to Azure SQL Database sync onto the matching records in Chorusai, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Chorusai API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Chorusai arrive as row changes in Azure SQL Database, ready to drive jobs and notifications.

What you can sync between Azure SQL Database and Chorusai

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure SQL Database objects Chorusai objects How this pairing syncs
Schemas Namespaces that organize tables and control which objects a sync user can reach. Trackers AI keyword and topic trackers (pricing, competitors, next steps) surfaced within a conversation; read out as coaching and deal-risk signals. Schemas is specific to Azure SQL Database and Trackers to Chorusai — each maps to any object or custom field on the other side.
Rows and columns Standard relational records with typed columns; primary keys anchor upserts. Deals CRM opportunity context attached to a conversation (account, deal, owner); read to attribute call activity to open pipeline. Rows and columns is specific to Azure SQL Database and Deals to Chorusai — each maps to any object or custom field on the other side.
Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts. Scorecards Call QA and coaching assessments with reviewer, recipient, and scores; read and exported for rep-performance reporting. Stored procedures is specific to Azure SQL Database and Scorecards to Chorusai — each maps to any object or custom field on the other side.
Change tracking / CDC tables System-maintained change records used to drive incremental sync. Moments Timestamped highlight clips from a conversation; created via the API to capture key call snippets. Change tracking / CDC tables is specific to Azure SQL Database and Moments to Chorusai — each maps to any object or custom field on the other side.
Tables The primary sync target; rows map one-to-one to records in the paired system. Playlists Curated collections of Moments and Recordings; created and managed to share coaching examples across teams. Tables is specific to Azure SQL Database and Playlists to Chorusai — each maps to any object or custom field on the other side.
Views Read-only projections used when the sync should expose a curated shape rather than raw tables. Engagements Meetings and dialer calls, the core record; filterable by date_time, participants, and processing_state, and polled incrementally to read conversation activity out. Views is specific to Azure SQL Database and Engagements to Chorusai — each maps to any object or custom field on the other side.

How changes propagate between Azure SQL Database and Chorusai

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure SQL Database Chorusai Sub-second propagation

DetectionChanges in Azure SQL Database are captured at the source via change data capture — no polling loop against its API. Change data capture or change tracking, both supported on Azure SQL Database.

DeliveryEach detected change is written to Chorusai through its API, with automatic retries and rate-limit backoff.

Chorusai Azure SQL Database Interval-based propagation

DetectionStacksync polls Chorusai for changes on an incremental schedule, reading only records changed since the previous pass. Polling the engagements endpoint on date_time and processing_state.

DeliveryEach detected change is applied to Azure SQL Database as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Chorusai: Rate limits are not publicly documented; recording upload and analysis are asynchronous, so transcripts and trackers appear only after processing_state completes.
What ships with Azure SQL Database ⇄ Chorusai

Connect Azure SQL Database and Chorusai for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure SQL Database–Chorusai connection.

Real-time

Two-way sync

Changes in Azure SQL Database or Chorusai instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure SQL Database or Chorusai data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure SQL Database or Chorusai record.

Observability

Monitoring

Track your Azure SQL Database ⇄ Chorusai sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure SQL Database and Chorusai.

How the Azure SQL Database and Chorusai connectors work

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC

Chorusai

Integration surface
REST API (api-docs.chorus.ai)
Authentication
Per-user API token generated in Chorus Personal Settings, sent in the Authorization request header
Change detection
Polling the engagements endpoint on date_time and processing_state; no public change webhooks or CDC
Capabilities
read · write
Rate limits
Rate limits are not publicly documented; recording upload and analysis are asynchronous, so transcripts and trackers appear only after processing_state completes
Chorusai setup guide
How it works

How to connect Azure SQL Database to Chorusai — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure SQL Database and Chorusai with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure SQL Database connected
    Chorusai connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure SQL Database and Chorusai objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure SQL Database ⇄ Chorusai
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure SQL Database Chorusai
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure SQL Database and Chorusai integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 464 integrations available for Azure SQL Database and Chorusai.

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