Real-time
Two-way sync
Changes in Azure Active Directory or Creatio CRM instantly reflect in both systems. No stale data, no manual imports.
Security and identity ⇄ CRM
Azure Active Directory to Creatio CRM integration — real-time, two-way sync
Keep Azure Active Directory and Creatio CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Azure Active Directory and Creatio CRM
Keep the people Creatio CRM and Azure Active Directory both track in agreement in real time: the internal users who own records in Creatio CRM, and the customer login accounts in Azure Active Directory.
A CRM and an identity system usually describe different populations. Creatio CRM tracks customers, contacts, and the deals in motion; Azure Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Creatio CRM are the same employees Azure Active Directory provisions and disables, and when Azure Active Directory also runs the login accounts for your product, the customers in Creatio CRM are the same users Azure Active Directory authenticates. Left unconnected, a departure in Azure Active Directory leaves stale ownership sitting in Creatio CRM, and a signup in Azure Active Directory never reaches the account it belongs to.
Stacksync syncs Activities, Cases, Orders, Products in Creatio CRM with Applications, Service principals, Directory roles, Devices in Azure Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.
Common use cases
- 01 Two-way sync of accounts, orders, and products between Creatio and an ERP so sales and fulfillment share one record of truth.
- 02 Mirror custom no-code objects into Postgres so internal applications can query them without OData calls.
- 03 Provision and deprovision Entra ID Users and Group memberships from an HR system of record so account enablement follows employment status.
- 04 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
Common sync patterns
Where Azure Active Directory runs customer login accounts: identity on the customer record
Signup, account status, multi-factor enrollment, and last-login from Azure Active Directory land on the matching contact or account in Creatio CRM, so go-to-market teams see who has actually activated and who has gone dormant.
Group and entitlement membership as CRM fields
Membership of a directory group or an entitlement in Azure Active Directory maps to fields in Creatio CRM, such as product tier, plan, or internal team, so segmentation reflects real access rather than a manual guess.
Where a closed deal should provision access: Creatio CRM drives Azure Active Directory
A won or activated customer in Creatio CRM can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.
What you can sync between Azure Active Directory and Creatio CRM
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Azure Active Directory objects | Creatio CRM objects | How this pairing syncs | |
|---|---|---|---|
| Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. | Accounts Company records at the center of Creatio's CRM model; commonly synced with ERP customer masters. | Users is specific to Azure Active Directory and Accounts to Creatio CRM — each maps to any object or custom field on the other side. | |
| Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. | Contacts Person records linked to accounts, activities, and cases. | Groups is specific to Azure Active Directory and Contacts to Creatio CRM — each maps to any object or custom field on the other side. | |
| Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. | Leads Inbound interest records qualified into opportunities; synced for funnel reporting. | Group memberships is specific to Azure Active Directory and Leads to Creatio CRM — each maps to any object or custom field on the other side. | |
| Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. | Opportunities Deal records with stages and amounts used in revenue syncs. | Applications is specific to Azure Active Directory and Opportunities to Creatio CRM — each maps to any object or custom field on the other side. | |
| Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. | Activities Tasks, calls, and meetings tied to records for engagement tracking. | Service principals is specific to Azure Active Directory and Activities to Creatio CRM — each maps to any object or custom field on the other side. | |
| Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. | Cases Service requests handled in Creatio's service workflows; syncable to help desk tools. | Directory roles is specific to Azure Active Directory and Cases to Creatio CRM — each maps to any object or custom field on the other side. |
How changes propagate between Azure Active Directory and Creatio CRM
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Azure Active Directory Creatio CRM Sub-second propagation
DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.
DeliveryEach detected change is written to Creatio CRM through its API, with automatic retries and rate-limit backoff.
Creatio CRM Azure Active Directory Interval-based propagation
DetectionStacksync polls Creatio CRM for changes on an incremental schedule, reading only records changed since the previous pass. Polling on ModifiedOn system columns.
DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
- Creatio CRM: Subject to the platform's API rate limits.
What ships with Azure Active Directory ⇄ Creatio CRM
Connect Azure Active Directory and Creatio CRM for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Creatio CRM connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Azure Active Directory or Creatio CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Azure Active Directory or Creatio CRM record.
Observability
Monitoring
Track your Azure Active Directory ⇄ Creatio CRM sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Creatio CRM.
How the Azure Active Directory and Creatio CRM connectors work
Azure Active Directory
- Integration surface
- Microsoft Graph REST API (v1.0)
- Authentication
- OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
- Change detection
- Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
- Capabilities
- read · write · webhooks
- Rate limits
- Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header
Creatio CRM
- Integration surface
- OData REST API plus a proprietary DataService API
- Authentication
- OAuth 2.0 or cookie-based session authentication
- Change detection
- Polling on ModifiedOn system columns; outbound notifications require configuring business processes
- Capabilities
- read · write
- Rate limits
- Subject to the platform's API rate limits
How it works
How to connect Azure Active Directory to Creatio CRM — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Azure Active Directory and Creatio CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Azure Active Directory
connected
Creatio CRM
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Azure Active Directory and Creatio CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Azure Active Directory ⇄ Creatio CRMCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Azure Active Directory Creatio CRMCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Azure Active Directory and Creatio CRM integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Azure Active Directory and Creatio CRM: authenticate both systems, choose the objects to sync (such as Azure Active Directory's Users and Groups), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Azure Active Directory and Creatio CRM. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Azure Active Directory: Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push. On Creatio CRM: Polling on ModifiedOn system columns; outbound notifications require configuring business processes. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Creatio CRM side: Activities, Cases, Orders, Products, plus custom fields where Creatio CRM exposes them. On the Azure Active Directory side: Applications, Service principals, Directory roles, Devices. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Azure Active Directory and Creatio CRM: Where Azure Active Directory runs customer login accounts: identity on the customer record; Group and entitlement membership as CRM fields; Where a closed deal should provision access: Creatio CRM drives Azure Active Directory. Signup, account status, multi-factor enrollment, and last-login from Azure Active Directory land on the matching contact or account in Creatio CRM, so go-to-market teams see who has actually activated and who has gone dormant.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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Azure Active Directory ⇄ Microsoft Dynamics 365 Sales -
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Creatio CRM ⇄ Okta -
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